An overview of Creative's Social's Training offering

2. CS Training
For 10 years Creative Social has been inspiring the creative industries
through events around the globe. We’re incredibly proud to have given
such a diverse range of individuals a platform to share their insights
with our audience.
We are now taking that platform forward with a series of training
modules, which can inspire talent at agencies and brands alike. Our
modules are split between creativity training for businesses and
specific training for Senior Creatives.
All our training is based on the theory of learning by doing and delivered
by one of our Socials.

3. A collaborative model
Creative Social is built on a platform of collaboration and all our trainers
are sourced from our members - a collection of Creative Directors,
Strategists and Business Leaders.
In addition we are also talking to a number of partners to support us in
the development of new modules. These include:

4. Training module examples

5. From Good To Great
An interactive workshop to help your teams
understand what constitutes award winning work and
explore what you as a team need to do to win awards.
It will examine how you work better, how skill-sets
need to change and setting clear action points.
Event duration:
1.5 hours
Inspiring Creativity
Identifying skill changes
Winning Awards
Investment - £1.5k
1 Speaker
Max attendees - 40

6. Creative Super Powers Workshop
Today’s best advertising talent are not one thing, but can assume
multiple identities, sometimes at the same time. It’s a diversity of
disparate perspectives held together at any given moment that has
become the key for success and we believe that bringing these skills
to marketers and business people is the secret to creating an agile
business.
This session explores each of these roles in detail, breaking down
the key characteristics of each. Talent from the Creative Social
network will discuss how they see themselves within this matrix,
giving tangible examples of each of these roles.
Attendees will be encouraged to look at their own professional
identities, mapping out strengths and locating weaknesses.
Resources, tools and advice will be shared during the session that
will allow attendees to leave with clear, individual action points.
Event duration:
1.5 hrs to a Full day
1-5 speakers
Inspiring Creativity
Role exploration
Skill diversification
Investment - £1.5k - £10k
Max attendees - 50

7. Hacking Gender Diversity
The lack of gender diversity in the creative department is
perhaps one of the biggest issues facing the creative
industries right now. Diversity = Creativity and
Innovation.
This workshop seeks to bring to light some of the biggest
issues that are faced by women in the workplace and
explore the small changes that you can make as a
business that will make a significant difference.
Expect to come out of this workshop with dozens of
actionable changes (culture hacks) that will make an
immediate impact on the culture.
Event duration:
1.5 hours
Tackling Diversity
Culture Hacking
Inspiring Creativity
Investment - £1.5k
1 Speaker
Max attendees - 40

8. Digital Trends Workshop
A two and a half hour workshop exploring
some of the key trends in the technology
and marketing industries and
understanding which ones would be most
appropriate to explore for your business.
Trends we cover include 3D printing, AI,
autonomous vehicles, blended reality,
disappearing technology, live streaming,
smart materials, snackable content and
wearable tech.
Event duration:
2.5 hours
1-2 speakers
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £2.5k
Max attendees - 40

9. Making your own Products
A two hour session that helps agencies
and brands figure out if they could make
their own products. We will look at some
of the success stories, why other products
failed, some of the pitfalls. But most
importantly help find a way to channel
agency enthusiasm for creating products
and playing in the start-up world.
Event duration:
2 hours
Inspiring innovation
Staff retention
New partners
Possible new revenue
Investment - £2k
1 Speaker
Max attendees - 40

10. Present with Presence
A program that combines the highly
successful Mackenzie method training
with real world speaking opportunities
curated by Creative Social.
We will work with your company to plan
the 3 month track which combines
workshops, coaching sessions, practice
sessions and real world opportunities
for the participants to apply, test and
develop what they’ve learnt.
Event duration:
3 month track
Presentation skills
confidence
public speaking
Investment - £5k
1 Speaker
Max attendees - 8 to 12

11. Another Tomorrow - Prototyping the future
A half day workshop exploring methods on
how to “fail fast, not big”. Get insight on how
to work in interdisciplinary teams, rapid
prototyping and how to inspire your
organisation to master the fear of failure.
Event duration:
4 hours
2 speakers
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £4k

12. The Ideas Workshop
Based on the highly acclaimed Ideas Workshop by Kevin
Duncan (with every attendee receiving a copy), this
workshop will give you and your team the skills and
techniques to come up with better ideas.
It includes how to deliver effective brainstorms, how to
make money from them and how to run a brainstorms that
involve brands and agencies. Most important it will show
you how to apply these techniques to existing briefs and to
the pitch process straight away.
Event duration:
6 hours
1 speaker/
facilitator
Inspiring Creativity
Idea Generation
Innovation
Skill diversification
Investment - £4k
Max attendees - 15

13. Digital Disruption Workshop
A two day workshop which is aimed to
provide client teams with a much better
understanding of the evolving landscape
and how digital impacts the way people
behave as well as give the team an
increased confidence in their ability to
brief and deliver digital and social media
campaigns.
Event duration:
Full day
2-4 speakers
Understanding Digital
Disruption
Agility
Change Management
Investment - £15k - £20k
Max attendees - 40

14. Mutation Workshop
The Mutation sessions were developed with the clear
view of helping companies and brands become more
agile. Their primary purpose is to turn a business
problem into a set of opportunities through
collaborative iterative brainstorming.
The session is attended by key client team members
mixed the members from Creative Social. The inputs
will invariably be human/shopper insight, technology
and brand understanding with the output being
buckets of ideas that will form the basis for setting
key strategic areas for on-going concept
development. The aim is also to develop an ongoing
framework that can be replicated to help solve
problems quickly.
Duration:
Full day
5-10 people
+ client
Problem solving
Ideation
Innovation
Agility
Investment - £15k - £25k
Max attendees - 40

15. Shorter
Inspiration Sessions

16. Creative Super Powers Workshop
As we enter a new Age of Creativity, people are going
to need a new set of creative super powers to thrive.
Powers which will help us re-learn key traits often
forgotten from childhood such as adaptability,
curiosity, empathy and fearlessness. The super
powers of Hacking, Making, Teaching and Thieving.
This session explores each of these super powers in
detail, breaking down the key characteristics of each
and inspiring people to learn, unlearn and re-learn so
they are best equipped to deal with the changing
landscape
Event duration:
1 hr
1 speaker
Inspiring Creativity
Role exploration
Skill diversification
Investment - £1k
Max attendees - 50

17. Tech Trends Session
A one hour session exploring some of the key
trends in the technology and marketing
industries and how they might impact the ad
industry.
Trends we cover include 3D printing, AI,
autonomous vehicles, blended reality,
disappearing technology, live streaming, smart
materials, snackable content and wearable
tech.
We also do a SXSW Special Edition.
Event duration:
1 hour
1 speaker
Inspiring Creativity
Agility
Innovation
Skill Exploration
Investment - £1k
Max attendees - 40

18. Some of our trainers

19. Daniele Fiandaca (@yellif)
Co-founder, Creative Social
Hyper Island Master Class Speaker and
Course Leader as well as a regular
industry speaker. Ex Head of Innovation
at Cheil Worldwide.
James Cooper (@koopstakov)
Head of Creative at betaworks
Products he has worked on include 55M
downloaded game Dots, Giphy, the search engine
for Gifs that raised $18M, Digg and Instapaper.
Ex Chief Creative Innovation officer at JWT.
Bo Hellberg (@bohellberg)
Creative Director
Bo is an experienced D&AD trainer and a regular
industry speaker. Ex ECD at Brave and Hey Human.
Scott Morrison (@scotttheboom)
Founder, Business Accelerator
Ex Marketing Director and Commercial
Director at Diesel, Scott is now a Business
Accelerator, speaker and mentor.
Laura Jordan Bambach (@laurajaybee)
Co-founder, Creative Social
Creative Partner at Mr President. Co-
founder, shesays. Hyper Island Masters
tutor. Former President of D&AD.
Rebecca Mackenzie
Founder of the Mackenzie Method
Former strategist, novelist, improviser and
trainer. Creative Equals, SheSays, D&AD New
Blood. Tutor at Royal Holloway Creative Writing
MA. Finding new ways of making and being.

20. Patrick Collister (@directnewideas)
Head of Design, Google
Patrick is an experienced trainer having run a
training business for over 10 years before he
joined Google. Also a regular speaker at Cannes
Advertising Festival.
Dave Birss
Head of TV, The Drum
Chap behind OneDayCodeSchool.com. Creative
bloke. Consultant. Speaker. Scotsman
Kevin Duncan (@kevinduncan)
Founder, Advisor
Business adviser, marketing expert,
motivational speaker, author.
Ali Hanan
Founder, Creative Equals
Ali is a freelance CD who has worked for some of
the world’s top brands (Guinness, Philips, British
Airways, Dulux) at some of London’s leading
agencies (AKQA, R/GA, OgilvyOne, Karmarama,
Rapp). She is also co-founder of Creative Equals
Joe Coppard & Fredrik Heghammar
Co Founder of Another Tomorrow
Both are natural collaborators and facilitators,
driven to explore new ways to communicate;
always curious about new trends and techniques.
Alongside running Another Tomorrow they both
teach at Berghs School of Communication
Sam Ball
Founding partner of Lean Mean Fighting
Machine, ex-M&C Saatchi Creative Director.
Speaker at numerous events in numerous cities
around the world and has judged at all the major
advertising awards.

21. If you are interested in finding out more, please
contact:
Daniele Fiandaca
daniele@creativesocial.com
+44 7976 826 194