trespassers welcome!

1. Sense and Cinema Creative Underworld
a brand called entertainment [CU] Workshop
Introduces Trespassers Welcome

2. Customized Casting
[CU] Workshop
Innovative Strategies &
Brand Therapy
To Give Your Product
A Brand Potential
For
Entertainment Sector
Advertising Sector
Education Sector
Corporate Sector
NGOs & Civil Society

3. [CU] Concept
“Key to understand the world is to
Brief Intro : understand the Creative Underworld.”
 Creative Underworld Workshop is a vertical of
Sense and Cinema. The Main outfit was formed in
the year 2007 & is a Member of AMPTPP. Relax…now think of Napoleon Hill’s famous
 As the name speaks ‘Sense and Cinema’ is an statement “Whatever U can conceive and believe
Ideologically driven Entertainment Outfit & is the U can achieve.”
Brain child of Raaja Jaffrey.
 Our broader agenda is to establish the self as a
Mother Brand in Entertainment sector by The physical being & living, is a Mind Game. The
introducing & implementing ‘Cinema b4 Cinema Mind which is yet an unexplored Creative
format. Underworld. So how to unlock the mystery ?.. This
 Our Science of Entertainment says i.e. Cinema is the Key Concept of [CU] Creative Underworld
Primarily is the Business of Emotions & to Shelf Workshop Techniques.
the Product a Very Mandatory Secondary Stage is
Marketing & Calculations. Discover, liberate and live the Self, by creating
 As an Entertainment Brand Strategist we create awakening moments of spiritual transcendence.
full proof dynamic strategy for your cinema & TV CU Workshop is based on the very balancing
shows. We aim to build your product a Hot activation of Mind & Body. thus surpassing the
Property & talk of the trade & TG, so you get back limits of Conditioned Mind and Revealing the Self
a sure ROI.
to the Self !

4. Customized Casting & Grooming : Customized Casting : क्मा औय क्मों?
 A Customized Principal Casting for Cinema, TV  Being a writer director I myself have faced the
and TVCs. problem of unwanted junk candidate rallying in &
around the office.
 [CU] Creative Underworld Workshops for Cinema,
TV, TVCs, Corporate, NGO’s and Education  Having an expertise in creative, technical and
Sector. actor coaching, I thoroughly understand the
casting process & its importance.
 Personalized Grooming & Coaching in Acting,
Voice Culture & Theatre Therapy.  In my casting process I use the ‘RCFT’ right
candidate filtration technique.
 Specific use of Urdu dialect, Poetic Speech &
Poetry in physical motion.  After taking the brief, I personally interact with
the suitable candidates. Take a manual & then
camera audition. Finally I conduct a brief
Innovative Strategies & Brand Therapy : workshop session to coach them & prepare them
mentally, as you require & then deliver the final
 Pre to Post Creative Strategy for Cinema, TV & video to you.
TVCs.  For film & TV show I conduct exclusive &
 Campaign Writing & Direction TVCs, Radio, Print, customized workshops through [CU] Creative
OOH, Web etc. Underworld workshop techniques
 In film & Post Film Branding & Tie-ups.
 Alternative Advertising Campaign Through On
Ground activations & In-Vi-Mercials.

5. Somewhere along the line, there is some thing
Customized Casting : क्मों? कसे?
ै more…, my job is to find it & get the people
accustomed to it.
 From the very inception of the final draft
(shooting script) I prefer to get involve For a 1st
hand brief of principal casting requirements for
the entire project.
 having a in-depth practical knowledge of the
creative process & character designing my
expertise allows me to contribute prominently.
 My casting process truly fulfills the job of a
qualified & experienced casting director, i.e. from
filtering the right candidate, auditioning &
designing the characters and finally coaching
them through unique CU workshop techniques.
 I aim to deliver the crafted characters which is
certainly your vision & a perfect demand of the
script.

6. Creative Underworld A Salute To The Genius
[CU] Workshop
Trespassers Welcome
The Inspirations

7. [CU] Workshop : The Objective Break Away
 To uncover the MASK we wear & live in our daily &
social life.
 Prepare the participant to confront the truth &
discover the SELF.
 prepare the participant to find and realize their
very own medium of expressions & coach them to
Express.
 Prepare to understand & channelize your
Emotional Energy.
 Prepare you to unlock your condition mind by
bringing you in the state of passive readiness.
 Prepare one to u[CU] Workshop : The
Objectivenderstand, realize & delete his/her junk
& bias programming's (believes) and renew the
system.
 Prepare U as a new U. confident, open, humble ,
focused, unbiased & a calm human, sure to win
the race today! Unlock! Confront! Discover! Liberate! and
Meet a New U!

8. [CU] In Action : Inside The Workshop
[CU] Workshop : The Applications Mathematical-logical
The ability to organise thoughts sequentially and
 Educate To Liberate Workshop logically.
 A Brand Called U Workshop Verbal-linguistic
The ability to understand and express ideas through
language.
Bodily-kinaesthetic
the gaining of knowledge through feedback from
[CU] Workshop : The Technique physical activity.
Musical
sensitivity to tone, pitch and rhythm, and the ability
Creative Underworld [CU] has developed & crafted its
to reproduce them.
own workshop applications & methodology.
Visual-Spatial
Simultaneously [CU] imbibes the selective techniques
the ability to learn directly through images and to
developed by the Genius theatre activist and
think intuitively without the use of language.
philosophers such as – French theatre genius ‘Antonin
Inter-personal
Artaud’. Polish Theatre genius ‘Jerzy Grotowsky’.
the ability to notice and make discriminations
Russian Theatre genius ‘Constantine Stanislawsky’ &
regarding the moods, temperaments, motivations
German tinker, philosopher & rebel ‘Fredrick
and intentions of others.
Nietzsche’s selected teachings.
Intra-personal
having access to one’s own feelings.

9. [CU] Creative Underworld [CU] : The Leanings
 Communication in the mother tongue
Educate to Liberate Workshop  Learning to Learn
 Interpersonal, intercultural and social
competences, and civic competence
We understand & communicate to the world through  Entrepreneurship
logical thinking & narrative thinking. The traditional  Cultural expression
education system is tied to the former and treats the
narrative arts as a filler rather than a necessity.
In Educate to Liberate workshop we prepare a non
textual real self. Theatre and drama in Education
cultivates the imagination, utilising our uniquely
human capacity to imagine the real and envisage the
possible. ”...moments of direct experience,
transcending mere knowledge, enriching the
imagination, possibly touching the heart-soul & mind.
in over-simplified terms, is the precise function of
Educate to Liberate Workshop”.

10. [CU] Creative Underworld [CU] : The Leanings
A Brand Called U Workshop
Reason | will | Imagination | Memory | Intuition| Perception
Remember that you are a magnificent being with Seeing + Listening + Doing + Experiencing x Repetition
the most powerful Nervous System that has = Beliefs
incredible potential. Potential, beyond measure,
that leads me to believe that EVERYTHING is Beliefs + Behavior x Repetition = Habits
possible for U, and that’s what ‘A Brand Called U
Workshop’ deals with!
Using the free imagination as a tool for learning &
involving higher thought processes that can bring about
a deep penetration of any subject matter under
exploration, enriching the acquisition of new knowledge
and concepts. Theatre & Drama is the imagination in
action, the act canalizes the emotional energy in
motion, Identifying & exploring ‘A Brand Called U’!

11. The thoughts that you hold in your mind affect your body
[CU] Workshop : The i Factor
 Information [its power, gather it] [CU] Workshop : Mind & The Matter
 Incubation [let your subconscious mind think Our thoughts are real! It’s not just a thought; it’s a
about it] material thing, made of energy [they are
 Illumination [see the answer] Bioelectrical & biochemical impulses] and better yet,
 Integration [marry it to your circumstances] they are the most potent energy known to us!
 Illustration [show to the self & others that how
the Idea will work]
[CU] : Intellect & Theatre Therapy
Through Theatre Therapy we rigeroussely work out to
[CU] Workshop : The Communication explore & channelize all the possible Emotions.
 7 % Words – Verbose In this section [CU] works on Happy-e-Motion
[Emotional Intelligence] & Self healing, and we
 38 % Voice Culture – Tones, Diction, Punctuation, cover the following areas :
Pause, Base, Rhythm, Breath Pattern, Sound
Graph, Poetry in Motion. Aggression | boredom | disgust | fear | happiness |
Loneliness | rejection | anger | confidence | Enjoyment
 55 % Body Culture – Gestures, Postures, Grief | hate | love | sadness | anxiety | depression |
Alertness, Relaxation, Command, Aura, Style,
Movement. envy | guilt | joy | pride | shame

12. [CU] Workshop : TG
Education Sector | Entertainment Sector [Film, TV]
Advertising Sector | Corporate Sector | NGOs |
BPOs | Jail Inmates | Clubs | Civil Society |
Communities | Individuals |
[CU] Workshop : The Relevance
Let it be any culture & any form of life, Theatre
comes to us as a 1st language the ‘Natural
Communication’ & is an essential part of our up
bringing & education system. in [CU] Theatre workshop
there is no cast, culture, section, division, age, sex,
language, barriers & bias. [CU] workshop is the pure
side of Imagination in Action! Its an easy to adopt &
learn process & is open for all.
[CU] Workshop : Age Group
12 Years to 120 Years

13. Entertainment Sector
[CU] Workshop : Modules & Fees  7 days PPW – 2 sessions- 8 hours- Rs 15 thousand
Education Sector per day- for principal cast.
 7 days basic workshop – 2 hours per session –  15 days POW- 2 sessions- 8 hours – 14 thousand
group of 12 to 15 participants - Rs. 20 thousand per day - for principal cast & imp cast.
only  POW on Set - Rs 18 thousand – per shift- script
 15 days PO Workshop - 3 hours session – base- for entire cast- [outdoor –travelling- loading
Saturday-Sunday - 7 hours – 2 session – group –food extra]
open – Rs 50 thousand. Excluding Production.
 20 days professional PO workshop – 4 hours Corporate Sector
session – Saturday-Sunday – 2 sessions – 8 hours -  Saturday-Sunday [CU] Basic workshop – 3 hours- 2
group – open- Rs 11 thousand per participant. sessions – group open- Rs. 18 thousand per
 3 month activity workshop –Saturday-Sunday - session.
2 sessions- 6 hours – group-open – Rs 9 thousand  7 days [CU] Special workshop- 2 hours- 2 session-
per participant Saturday-Sunday 5 hours- 1 session- group open-
 15 days winter-summer- activity – community 14 thousand per session.
project workshop- 4 hours session- group open- 9  10 days [CU] premium workshop- 3 hours 1
thousand per participant. session- Saturday-Sunday 3 hours- 2 sessions-
Note – [CU] organizes in-house activity club, theme group open - Rs 20 thousand session
picnics & the entire year activities. We expertise in Note - [CU] organizes in house functions, cultural
designing & directing annual functions, youth events, on ground activations, theme parties,
festivals, drama competitions and professional product launch & innovative brandings.
theatre shows.

14. [CU] Workshop : Venue & Props
[CU] organizes its activities & workshops within your
premise. We require empty hall, conference room or
mini auditorium to conduct programs.
as per the module & requirement of the workshop
we utilize, develop & create properties & masks.
[CU] Workshop : Opportunities & Avenues
In certain workshop modules [CU] provides ‘Sense
and Cinema’s’ prestigious certificate to the
participants. The trained candidates are provided
with free career counseling sessions and can avail
opportunities in film, TV, Advertising and Stage
shows. [CU] provides customized casting to various
productions and personalized audi-shows, these are
the rare opportunities open for only [CU] workshop
participants.

15. Innovative Strategies & Brand Therapy
"The best stories don't come from “good
For vs. Bad” but from “good vs. Good.” [Leo Tolstoy]
Film & TV Sector
Let it be any sector, Companies spend
considerable resources to ensure that people
recognize their films & brands.
But the real payoff is achieved when people
connect with a brand at a level that transcends
recognition and enters their cultural
consciousness at an iconic level. And this is
what Sense and Cinema stands for.
We exist to explore ‘possibilities’ in
entertainment brand communication &
innovate consistently.

16. Sense and Cinema : नुस्खे
भामा नगयी : Facts at a Glance
 How to break-away from star led system
& build a self sufficient cinema model.
Star System
 How to grab the end user’s mind space,
रयश्ते भें तो हभ तुम्हाये फाऩ रगते हैं ! where the stars rule.
Corporate System  How to experience & sell a never before
भुनीभ जी, सफ गगयवी यख दिमा अफ अॊगठा ू experienced fresh perspective of cinema
कहाॉ रगाऊ? ॉ  How to make a sensible film project hot
Formula Making & salable.
हभ अॊग्रेजों क ज़भाने क जेरय हैं.
े े  How to reduce the excess cost burden to
make your project commercially viable.
Change is Knocking  How to create a stopper ad campaign &
चर धन्नो… मे तेयी फसॊती की इज्जत का promos to pull the audience in theatres
सवार है .. and more..
End User, The Victim Yes!
अनाय करी, सरीभ तुझे भयने नहीॊ िे गा औय We Expertise to Deliver the Challenges
हभ तुझे जीने नहीॊ िें गे. In Entertainment Sector.

17. Innovative Viral Commercials
 In-Vi-Mercial is a new terminology which defies our
nature of work, the actual product we deliver. This is
Sense and Cinema not a typical Viral video. From the very ideation to
execution, we have packaged it as a futuristic
a brand called entertainment format, thus we call it the In-Vi-Mercial.
 In-Vi-Mercials are designed & produced to meet
your futuristic requirements. They are shot on the
high end Digital or film cameras (as required). It
Alternative & Cost Effective begins from web, social media, 3G mobile as a Viral,
as soon as it catches the momentum it is converted
Advertising into the relative format to make the same a national
campaign on TV & Cinemas.
Activation & Viral : Approach
Innovative Viral Commercial  To seize Consumer’s attention we use Artistic
Gorilla approach, when and where they least expect
The Approach it and holding them captive until they’ve absorbed
the message.
Viral BaBa Gang  Freshness of Idea, appropriateness of medium and
the Captivating nature of contents are Sense and
Cinema’s mantra to involve the consumer and
generate quick ROI and a larger ‘mind equity’.

18. Viral BaBa Gang Sense and Cinema
[CU] Services
Viral BaBa is an interactive advertising & on
ground activation wing of Sense and Cinema. Branded Entertainment
It has a highly skilled & well equipped gang of in film & post film branding | film & TV campaign
mass communication performers & specialized strategy | film & TV content bank | customized
segment such as : casting | artist management
[CU] Workshop
Viral Mustandey | Viral Babes | Viral Amma [CU] workshop & activity club for Education
Viral Taoo | Viral Bhabhi | Viral Chhotu | Viral Sector
Aunty & so on. NGOs, jail inmates | skill workshops for corporate
theme picnic tour | school contact programs
Activation
on ground activation | interactive brand shows |
live commercials | lunch break theatre | product
launch | cultural event | corporate event
Media & AV
ad film | corporate film | docudrama | news
capsules | packaged news | entertainment news
fillers | In-Vi-Mercial

19. Casper 'साये भच्छय छ'. GKB 'ससप नज़य नहीॊ,नज़माा बी'.
ू ा
Mahindra CRX 'हय सफ़य हय सड़क, फेधड़क'.
SAB TV 'अम्भाजी की गरी' & Brand Campaign.
Classic Basmati 'रम्फा िाना, रज्ज़तिाय खाना'. And
many more..
rj has written more than 100 ad films for various
[CU] : Mentor & Coach
Human. Reader. Observer. Writer. Director.
Strategist. Brand Therapist. Poet. Actor. Theatre
activist. Acting Coach. A Creative Leader with 10 + Producers & Brands. As a director he got few known
years of Expertise & Proven Brand Credentials in ad films in his credential.
Advertising, Entertainment and Media. Entertainment - President UTE-India. Member- Film
writer’s association. Associate Producer- Sense and
Advertising - Ex Creative Chief - mx advtg. Creative Cinema. Ex Actor- DAT Musical rep, Habib Tavir’s Naya
Director- Swayam & Span communications. Brand Theatre, NSD rep etc.
Therapist- GKB Optolabs. Creative Consultant- written, adopted & directed many academy award
O’Positive & Saints & Warriors. winner shows. Conducted workshops in various states
Campaigns - Birla Plus 'हय ननभााण की जान'. for different sectors for educational & social reformation.

20. Script Bank – Sense and Cinema provides idea led fresh
contents for film & TV sector. rj has written 20 film
scripts, 7 ready to execute TV Shows.
recently he has penned screen play & dialogues for
Muzaffar Ali’s fun comedy. And 2 feature films in
different genres for K Ravi Shankar.
as an Acting Coach & drama instructor rj has been
training to many new comers & bollywood & TV stars.
Media- raaja jaffrey began his career from India Today
he is Ex art & culture columnist of Sunday Mail NW.
Sense and Cinema [CU] : Connect
as a leading journalist he has contributed for – ht ,TOI,
Observer, Express & Sahara group. 9172815232 | 9322087479
Presently he is writing his own directorial debut film 2B / 204 Hamara Ghar, Model Town
‘Jhumroo Ka India’ . 4 Bungalow, Andheri- w Mumbai- 53
www.senseandcinema.com
www.senseandcinema.blogspot.com
http://facebook.com/creativedon.jaff