Creation Pinpoint is a unique service developed to provide insight into the conversations and concerns of healthcare professionals around the world. In this presentation, learn about the history of Creation Healthcare, the company behind Creation Pinpoint, and find out how this service may benefit your healthcare communication needs.

1. Research
Training
Consulting
Creation Healthcare
An introduction to
Business Intelligence from HCPs online
With Creation Pinpoint®
www.creationhealthcare.com

2. The research &
training consultancy
for healthcare
in the digital age.

3. Creation Healthcare in numbers
Established
1998
16 years in
healthcare
engagement
Working with
UK HQ Team
10
seasoned experts
Global HCPs
studied in
30
123
Healthcare brands in 2013
Countries
International consultants
20
with local cultural &
language expertise
The only
1
with
Creation Pinpoint®

4. What to expect from Creation Healthcare
Research
Unique insights into HCP ‘Digital Opinion Leaders’ and the views of
doctors expressed in public social media.
Analysis of digital patient & stakeholder behaviors and practical
application to pharma brand & corporate communications strategies.
Consulting
Seasoned expertise in engagement strategy development &
digital compliance for pharma.
Leadership & team coaching for the digital healthcare age.
Training
Development & facilitation of healthcare engagement training for
communicators, marketers & business leaders.

5. Creation Pinpoint® for HCP insights
• The world’s only comprehensive service for analyzing HCP
interaction in public social media channels.
• Provides market research intelligence to pharma brands.
• Historic landscape studies to identify ‘Digital Opinion
Leaders’ & their virtual networks of influence in a therapy
area.
• Ongoing tracking studies to instantly identify HCP activity
around brands and therapy areas.
• Integrates with comprehensive analysis of activity among
patients & consumers.
• Complete research service provides meaningful insights &
strategic recommendations.
• Only available from Creation Healthcare.

6. HCPs are in public social media
• Independent research* shows that Healthcare Professionals
use public social media to:
• Collaborate on clinical cases
• Discuss practice matters
• Debate research
• Learn
• Share links
• Comment on news

7. HCP online market research allows you to…
MONITOR THE LANDSCAPE
Observe competitive initiatives and approaches
INFORM STRATEGY & TACTICS
Identify emerging gaps and opportunities
PLAN YOUR MESSAGING
Understand how people perceive your products
DEVELOP ONLINE ADVOCATES
Know the key people with influence online
MEASURE EFFECTIVENESS
Evaluate how people respond to campaigns
MANAGE REAL-TIME EVENTS
Detect and respond to needs and requests

8. HCP social media analysis: Creation Pinpoint
• Used by >30 brands, among leading pharmaceutical
companies and healthcare organizations globally
Global HCP
Profiles Engine
Actionable
Intelligence Insights

9. Research
Training
PLANNING A STUDY
Consulting

10. Benchmark & business intelligence tracking
 12 months historic
12 months tracking 
Insights & evidence: Key findings
•
Conversation topics & trends over past 12 months
•
Response to announcements; concerns;
information needs
•
Virtual community of online HCPs with interest &
influence product & indications
•
Profiles of key HCPs
Insights & evidence: Key findings
• Ongoing conversation topics & trends each month
• Tracked response to key product & competitor
events; concerns & information needs expressed
• Impact of messaging
• Development of virtual community, influencers &
activity; emerging key HCP profiles
Recommendations: Strategic significance
•
Opportunities for shaping messaging
•
Engagement channels
•
HCP influencer development approach
Recommendations: Strategic & tactical refinements
•
Messaging implications
•
Channel opportunities
•
Response to external factors
Application: Digital HCP benchmark insights
workshop
•
Review new intelligence
•
Align with business
•
Refine study parameters
Application: Reports & feedback
• Monthly present-back with Q&A; & refinement of
study parameters
• Quarterly summary review / workshop with trends;
key insights, evidence & recommendations;
analysis of impact to date.

11. Working with Creation Healthcare
Personalized engagement strategies
Seasoned healthcare engagement expertise for
each individual healthcare business, brand and goal,
built on evidence-based strategies.
Research
Consulting
Training
Learn about
customer needs
& opportunities
Develop strategies
for customer
engagement
Equip your team
for the digital age

12. Case study: Novartis