Home Design Digital Marketing Conference Tips for E-commerce Success
•Als PPTX, PDF herunterladen•
3 gefällt mir•460 views
Tips for e-commerce success for the home design digital marketing conference in Atlanta. * Low cost ways to start your new business. Bootstrapping made easy. * How to drive more traffic to your site with authentic content * Tips for using search engines and social media to target qualified buyers * Embracing e-tailing for online success. Turn showrooming on its head. * How to create a top-notch customer experience that drives sales
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Home Design Digital Marketing Conference Tips for E-commerce Success
Ähnlich wie Home Design Digital Marketing Conference Tips for E-commerce Success (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Home Design Digital Marketing Conference Tips for E-commerce Success
- 1. Tips for E-commerce Success Craig Vodnik Co-Founder Global E-commerce company cleverbridge AG @CraigVodnik homedesigndigitalmarketingsummit.com 1
- 2. Shopping Online Meant to be Easy design-bloggers-conference.com 2
- 3. Low cost ways to start your business design-bloggers-conference.com 3
- 4. What if you spent $300 dollars to earn $99? Would you keep spending money? design-bloggers-conference.com 4
- 6. Dropbox Video Tutorial • Very technical solution, difficult to explain • Creative founder made a 3 minute video of concept • Customers went from 5,000 to 75,000 overnight! design-bloggers-conference.com 6
- 7. What company started with these? design-bloggers-conference.com 7
- 10. Why did Groupon succeed? • Started by asking building neighbors to sign up • First deal was ground floor half-priced pizza • Focused on local products and services instead of competing with Walmart and Amazon volume discounts • Used WordPress Blog instead of expensive developers • Coupons individually mailed design-bloggers-conference.com 10
- 11. What company started with these? design-bloggers-conference.com 11
- 12. And turned into this! design-bloggers-conference.com 12
- 13. How’d they do it? • Started renting out air mattresses in their apartment • Sold Obama O’s and Cap’n McCain’s for $40 per box • Made $20k during 2008 Democratic Convention • Cash used to grow their business • Ate leftover cereal for months design-bloggers-conference.com 13
- 14. Get creative when starting your e- commerce business • Leverage videos, non-text forms of explanation • Sell to your friends and network • Use all your skills on path to starting your business design-bloggers-conference.com 14
- 15. Drive more traffic with authentic content design-bloggers-conference.com 15
- 16. What is authentic content? Authentic content is the opposite of corporate marketing-speak • Useful • Memorable • Valuable Authentic content gets ranked higher in Google organic search = free traffic! design-bloggers-conference.com 16
- 17. Your goal: find qualified leads Authentic content… • …fuels organic search ranking • …is published in many places • …positions you as a Thought Leader • …creates platform for conversations • …is cost effective • …and results in the right audience (and leads) design-bloggers-conference.com 17
- 18. Online Product Reviews Which one do you find more valuable? design-bloggers-conference.com 18
- 19. Get qualified leads by using authentic content • Write about your thoughts and experiences • Share information transparently • Don’t worry about being perfect design-bloggers-conference.com 19
- 20. Tips for using search engines and social media to target qualified buyers design-bloggers-conference.com 20
- 21. Google wins search title design-bloggers-conference.com 21
- 22. Who’s number 2? “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015 design-bloggers-conference.com 22
- 23. Real Estate Agent Example design-bloggers-conference.com 23
- 24. Real Estate Agent Example design-bloggers-conference.com 24
- 25. What else is under the radar? Twitter allows you to target • Users who follow others • Competitors • People who like a complementary product • Users who like a certain category • Interior design • Caribbean travel • Users who have a certain behavior • Homeowners • Fashionistas design-bloggers-conference.com 25
- 26. Get qualified leads by targeting search engines and social media • YouTube is #2 search engine • Create videos where there’s less competition • Use social media for creative targeting options design-bloggers-conference.com 26
- 27. How to create a top-notch customer experience that drives sales design-bloggers-conference.com 27
- 29. Why is Uber better than a Taxi? Because this Is better than this design-bloggers-conference.com 29
- 30. Why is Uber better than a Taxi? And this Is better than this design-bloggers-conference.com 30
- 31. How to create great experience? • Omni-channel integration • How do your customers find and engage with you? • Mobile experience critical • Responsive design and value based apps • Attention to customer feedback • Reviews, surveys • Think about what are your customer’s goals are • Buy, sign up, subscribe • Personalization • One-to-one marketing design-bloggers-conference.com 31
- 32. Convert qualified leads by focusing on customer experience • Responsive design critical in mobile first times • Focus on customer goals over design awards • Listen to customer feedback to avoid problems design-bloggers-conference.com 32
- 33. Embracing e-tailing for online success. Turn showrooming on its head design-bloggers-conference.com 33
- 34. Ever heard of Showrooming? • Test an item in a brick-and-mortar shop only to purchase it for a cheaper price online • Put a lot of business into bankruptcy in early 2010s with mass adoption of mobile phones • How have stores combatted this? design-bloggers-conference.com 34
- 35. What is this store? design-bloggers-conference.com 35
- 36. E-tailing: hot new trend! design-bloggers-conference.com 36 Having a physical location allows us to answer your questions in person and, even more importantly, allows us to collect your feedback -- which we actively incorporate into our designs and product options.
- 37. Bonobos – Men’s Fashion design-bloggers-conference.com 37 Try it on before you buy at one of our Guideshops. No crowds. One-on- one service. Exactly what you want, delivered right to your door.
- 38. Warby Parker - Eyewear design-bloggers-conference.com 38 By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.
- 39. Turn showrooming on it’s head by embracing e-tailing • Don’t fear customers looking at your products • Unify your online and retail experiences • Pay attention to your competition design-bloggers-conference.com 39
- 40. Monday To-dos Get creative with how to start or grow your business Authentically blog about your experience this week Plan how to use social media to capture qualified leads Ensure your online presence is responsively designed Evaluate your position on showrooming design-bloggers-conference.com 40
- 41. Thank you! Contact me the following ways: Twitter: @CraigVodnik LinkedIn: www.linkedin.com/in/craigvodnik design-bloggers-conference.com 41
Hinweis der Redaktion
- Show this video on my queue: https://www.youtube.com/watch?v=3Sk7cOqB9Dk All the effort that you put in to preparing your business to sell online can be undone with a poor customer experience. Today, I’m going to give you practical advice on how to avoid problems like those in the video.
- Ladies and gentelmen, I present Dropbox! They were spending $300 on adwords for every $99 sale that they made. That’s what I call a negative ROI.
- This story is important to show how to market and target a vision before even building a product.
- http://www.businessinsider.com/inside-groupon-the-truth-about-the-worlds-most-controversial-company-2011-10
- I like this story because it talks about e-commerce and starting with a Wordpress Blog, which everyone should be able to relate to.
- https://growthhackers.com/growth-studies/airbnb Good story about being creative with their own skillset to get something bigger off the ground
- https://support.google.com/webmasters/answer/66361?hl=en
- http://www.sproutcontent.com/blog/19-Reasons-Why-Your-Business-Should-Be-Writing-a-Blog
- Let’s look at some obvious examples of original content to highlight the point. First one provides useful information about how the product functions and has a person’s full name. The second one mentions a rusty bolt, which can only happen if it’s been wet consistently for a while and has a first name and last initial. The other criticism’s don’t add much useful information upon which the buyer can base their decision.
- People should know that Google is the leader and companies fight tooth and nail for the ogranic (or free) positions at the top of the results.
- Google says most popular "how-to" searches include home-improvement, beauty and cooking related videos.
- Same scenario, but this time real estate agents. Look at how many ads and how competitive this page is. Cost is probably $20 per click
- On videos page, only 3 ads from homelight, agent pronto and toby rinehart. But organic results are Fox 5 Atlanta and 2 videos from SellinTheATL.
- And can be done by geographic boundaries for local businesses!
- What was the take-away? All the hard work you do to bring buyers to your website might be in vain if you don’t create the right customer experience to buy.
- Does anyone miss hailing a cab in the rain or the cold or the heat? And how about having a taxi that doesn’t take credit cards? These are examples of having a great customer experience transforming people’s buying habits.
- Do you like fumbling for cash or a credit card to hand over to the driver or prefer just getting out of the taxi and being billed for the trip?
- These are the top trends for 2016 and contribute to a great customer experience
- http://business.time.com/2013/09/20/why-retailers-have-stopped-freaking-out-about-showrooming/
- It’s Interior Define, a retail store where you can touch and feel the options to create a custom sofa.
- At Interior Define, you go to the store to touch and feel, then go home and place your order online. It’s called e-tailing and is a major trend
- Bonobos also is a retail experience where you can later go online to place an order. This is something new that comes as a response to showrooming.