6. Gov 1.0 to 2.0
Magna Carta – 1215 AD Internet – 2010 AD
7. Government 2.0
(in my humble opinion)
represents a fundamental shift
in the relationship between
citizens and governments,
to the benefit of both.
8. Government 2.0 includes...
Using tools and techniques enabled by digital
technologies to bring citizens 'inside the tent'.
Empowering citizens to be active participants in
government decision-making processes and
supporting them to do for themselves.
Opening up public data for public reuse to inform
and enable new insights, better decisions and
more effective policy.
Initiatives from individuals and non-government
organisations as well as government.
13. Level of social media usage
Source: Sensis Social Media Report May 2011
14. Australians and social media
Nielsen's Social Media Report Q3 2011:
Australians spent 7 hours and 17 minutes per month visiting
social networks and blogs.
Melanie Ingrey, Research Director Nielsen Online 2010:
“...nearly nine in 10 (86%) of Australians online are looking
to their fellow Internet users for opinions and information
about products, services and brands”
16. The social media majority
73% of Australian Government
agencies reported using social
media for official purposes
Interim results of research:
•Asked 166 Australian Government agencies via FOI
whether and how they used social media.
•59 responses so far (plus another 10-20 that could not be
analysed in this way).
17. What are they using it for?
Answer choice Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
18. All levels of Aus government
Over 550 online consultations in last four years
Over 440 Departmental Twitter accounts
Over 120 agency blogs
Over 100 Facebook pages
Over 80 agency mobile apps
Over 40 agency YouTube channels
At least 7 data competitions
25. Gov 2.0 caveats
• Doesn't replace existing approaches...
it can supplement and amplify them
• Doesn't work for all audiences or issues...
but does work for some that are otherwise
unreachable/intractible
• Gov 2.0 doesn't solve problems...
people do