Justice Williams MBE Editor City & Style Magazine
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“How Women Are Leveraging Digital In Business”
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Justice Williams MBE Editor City & Style Magazine
- 1. How women are leveraging the power of digital in their business Justice Williams MBE
- 3. Justice Williams MBE Multi-award winning entrepreneur, speaker, lifestyle + business coach As appeared on or featured in:
- 7. “Be authentic because you can only sell the truth Gary Vaynerchuk”
- 9. Carrie Green Female Entrepreneur Association
- 12. Carrie Green Email list Facebook Page Online Magazine Membership Site Videos Bundles Podcasts
- 15. KIMRA LUNA
- 17. MOST PEOPLE ABOUT STARTING AN ONLINE BUSINESS. Kimra Luna Email List Webinars Videos Online Courses Online Challenges
- 20. AMY PORTERFIELD
- 21. Amy Porterfield Email List Facebook Ads Video Webinars Online Courses Podcasts Blogs
- 27. Grow Your Audience With Content
- 28. What content do you already have at your disposal?
- 29. What new content could you create?
- 30. Where would you distribute the content?
- 31. Amplify Your Events, Digitally Never underestimate the power of in-person, event-based marketing.
- 32. The beauty of digital marketing is its ability to be measured.
- 33. As such, the foundations of successful digital campaigns includes tools in place to measure, dissect, and analyse their results. Proper metrics will give you insight into the returns on your investments and help you make decisions about what to keep — and what to lose.
- 34. “Be authentic because you can only sell the truth
- 35. Justice Williams MBE Multi-award winning entrepreneur, speaker, lifestyle + business coach @JusticeMBE info@justicewilliams.co.uk
Hinweis der Redaktion
- As brands make the move towards content marketing, cutting through the noise is more vital than every before. But our brains are built to connect with compelling stories.
- People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc. are saying as well. And they are more likely to believe them than you.
- They spend their days listening to podcasts, watching webinars and taking online courses, hoping to find their “big idea”. But a year on and thousands of dollars later when nothing’s changed, they figure they just need to invest in yet another course. Here’s the problem with most courses: they teach you what to do, not how to do it. And that’s just not the Freedom Hacker’s way
- Worked for Anthony Robbins Co-authored Facebook for Dummies
- What’s your end goal? As Stephen Covey famously said, “Begin with the end in mind.” For content marketing, this means a library of content that will attract new customers by reflecting your business’ authority and expertise. “Competitors can copy your products, your services, and your processes, but the only thing they can’t copy is how you communicate. This is why content marketing has become so important.” —Joe Pulizzi
- Take stock of what you already have. Chances are, you’ve got a wealth of owned content to work with. Social posts to Linkedin, Facebook, Twitter, and Instagram all count. Here are some places to start looking: Emails, blogs, videos, audio recordings, photographs, interviews, tech support logs and conversations, knowledge bases, product instructions, community forums.
- Now that you know what you already have, think about what’s missing. Some businesses naturally lend themselves to certain kinds of content. What types of content naturally suit your product or service? Where could you create content that would add value for your customer?
- A distribution plan for your content is key to your success. Where would people be looking for content you produce? Social posts, blog exchanges, and email signatures are all places you should consider in your content distribution strategy.