Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation. Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet If any of you would like a trial or have more questions on Majestic please email support@majestic.com and one of their Customer Advisors would be more than happy to explain how your website could be ranked a little higher and offer support. You can also book a walk through with their helpful support team via this link - bit.ly/2ooMAyY

1. Why Links are important to Improve
your Search Visibility
@Dixon_Jones
@Majestic

2. Do Links Still Matter
Shirt:LinkResearchTools.com

3. Does Link Building
Still Matter?
Shirt:LinkResearchTools.com
Gary
Ilyes,
Oct.
2016

4. Why Links Still Matter
Shirt:LinkResearchTools.com

5. Why Links Still Matter
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about causes
they care for
To share helpful and valuable
content
To be part of a tribe and define
themselves
As reference to support an article
To share authoritative content
including research and facts
To share valuable content such as
guides
To share New information
To share Data that Changes

6. How many links is “Enough”?
• It’s not that simple of
course
• Links have wildly different
“strengths”
• Internal links affect the
strength
• But we CAN Estimate
page strength
Moz: Page Authority
Majestic: Trust Flow &
Citation Flow
Trust Flow for dallasnews.com/arts

7. How many links is “Enough”?

8. How many links is “Enough”?
B
A

9. 7 Super Practical Examples
1. The Really Low Hanging Fruit (404s)
2. The Internal Link Tricks
3. Original Insights & Research
4. Reference-able Content
5. Authoritative Content
6. Valuable Content
7. Data Driven Content

10. Low Hanging Fruit (404s)
• Via Raw Log Files
• Or Google Search
Console
• Pages Tab on Majestic
or Moz or other tools
– (This way includes 404s
of Competitors)

11. The Internal Link Trick
• Find Underperforming
Pages
• Link (logically) to them
Internally
• Find Via:
– Rank checking
– Moz/Majestic Metrics
– Ratio of traffic : Search
Referrals on Logs

12. Original Insights
& Research

13. Original Insights & Research

15. Why?
Authoritative research
Significant data point

16. Reference-able Content

18. Valuable Content

20. Data Driven Content

23. Prep the Launch. (This is Key)
• Identify & Engage with Relevent Influencers
– RavenTools, Buzzsumo, Sprout Social, CRMs
• Prepare the post and email them a Preview
• Tell them the link url and exact time of launch
• Remind them it is live.

24. What Will Your Next Post Be?
• Controversial?
• Authoritative?
• Reference-able?
• New Facts?
• Data Driven?
• Valuable?

25. Links Still Matter!
Shirt:LinkResearchTools.com
• @Dixon_Jones
• @Majestic