This is the powerpoint to my session at the National Speakers Association's annual convention. To listen to the session go to http://realitycheck.therealistsguide.com/episode-172-podcasting-your-influence-live-from-washington-dc/

1. PODCASTING YOUR
INFLUENCE:
USING PODCASTS TO SHARE
YOUR EXPERTISE

2. with
Craig Price
W W W . R E A L I T Y C H E C K P O D C A S T . C O M

4. WHY??
Brand Awareness
Promotion
Advertising
Sales
Content Marketing
Networking
Fun

5. WHY??
Brand Awareness

6. WHY??
Promotion

7. WHY??
Advertising

8. WHY??
Sales

9. WHY??
Content Marketing

10. WHY??
Networking

11. WHY??
Fun

12. What Makes
A successful
Podcast??

13. Consistency!
50 Percent of Podcast will quit before their 7th episode
The remaining 50 Percent will quit before they hit 20-25 shows
After 2 years or more
the Percent of Abandonment
is Consistent at 50 percent
year after year

14. Frequency
KNOW YOUR Schedule!
Consistency!
Current
Vs.
Evergreen

15. CONTENT!
FORMAT
Audio, video or both?
Delivery
• Monologue - SOLO
• Interview – Can have co-hosts
• Roundtable – More than 3
• Audience Participation –
do you have a Following already?

16. CONTENT!
FORMAT
Be Creative!
Steal FormatS – Not Content!
Limitations can be your Creative Friend

17. CONTENT!
FORMAT
Formal Interview
Pre-set questions sent ahead of time
Casual Conversation
May need more editing

18. CONTENT!
FORMAT
Length - Ask your Audience!
THIS IS NOT Youtube!!

19. CONTENT!
TITLE
Don’t get cute
Match your Branding
Artwork

20. CONTENT!
Equipment
USB Mic or USB Mixer with Mics
Computer/laptop
Digital Recorder (optional)

22. CONTENT!
Equipment
USB Mic or USB Mixer with Mics
Computer/laptop
Digital Recorder (optional)
Skype
Google Hangout

23. EDITING!
OUTSOURCE
Producer or Editor

24. EDITING!
TEMPLATES
Drop and Adjust
Audacity ( PC )
GarageBAnd ( Mac )
Software

26. Hosting!
LIBSYN
Blubrry
Amazon
PUT It ON YOUR OWN
WEBSITE!

27. Taking it to THE NEXT LEVEL!
Getting an APP

28. Taking it to THE NEXT LEVEL!
Getting an APP
Charge for it
Offer bonus content
• PDFS
• Ebooks, Articles, Etc.
• Subscriptions for
exclusive products

29. HOT SEAT!

30. HOW TO PUT YOUR CONFERENCE
ACTION!
I
N
T
O
presents
A

40. with
Craig Price
W W W . R E A L I T Y C H E C K P O D C A S T . C O M