marketing

1. Craig Newton
AnythingGoesradiomarketinganalysis
Marketingfor AnythingGoesrequiredmultiple departmentsandformats,one of whichwasradio
whichI workedwithin.Afterhavingreviewedthe resultsof the survey,theyindicate tome thatthe
radiodepartmentwasa successintermsof marketingforthe production.Thisisbecause itwaswell
represented,meaningeveryonethatansweredthe surveyknew thatthere wasa radiodepartment
marketingthe production.Oversixtysixpercentof the listenersof the radiointerviewsfoundthem
interesting,leadingtojustundersixtysevenpercentof the listenerstohave beenexcitedandwant
to see the production.
The radio departmenthadlongevityinitsmarketingasall interviewsafterbeingairedwere
uploadedto Soundcloud,meaningthe radioaudience canlistentothe interviewsagainorif they
missedthem,aswell ashavingthe capabilitytoshare themwiththeirfriendsafterhavinglistenedto
them.Thiswas clearlyasuccessas overseventysevenpercentknew thatall of the interviewswere
beinguploadedtoSoundcloud.

2. Craig Newton
Howeverit’sapparentopinionwasverydividedonhow effectivelythe radiodepartmentpublicised
the production.Thisisbecause itwasa fiftyfive percentsplit,thatitadvertisedthe productionvery
well.Thisindicatesthatthe audience of the interviewscouldhave beenbetterinordertoachieve
this. Thishas a clear correlationwiththe ticketsalesdue toradiointhe audience’sopinionasonly
fiftyfive percentbelievedthatitaidedinticketsalesof the production.
Overall thisclearlyconveysthatthe radiodepartmentwasa successinpromotingthe production.
However,itcouldbe drasticallyimprovedthroughtime managementasdeadlineswere oftennot
met.Thismeanthat we lostthe opportunitytocreate more interviewswithotherprinciplesof the
production,we alsoplannedtointerview the backstage crew.
My editingof the audiocouldalsobe refinedif Ihadstartedearlierallowingme toworkwithmore
developedandenhanced editingprograms,thiswouldhave increasedthe overall productionvalue
of the work.By stickingtodeadlinescloseritwouldalsoallow myself more time toliaise withmy
peersinthe department,allowingustobe more efficientandhave a clearplanof action.
The Jingle wasclearand linkedwell tothe productionusingthe songAnythingGoes.However,it
couldbe arguedthat it was verybasicand couldtherefore be developedfurtherintoamore
professionaljingle.Thiswouldagainaidinraisingthe overall productionvalue of the radio
department.

3. Craig Newton
As a full marketingcampaignitwasevidentfromthe salesof ticketsthatitwas a success.Each
departmentwassuccessful inproducingworkof a highstandardand clearlypromotedthe
production. Thiswasespeciallysoforthe filmdepartmentastheyhadclearplanningand
organisational skills,allowingthemtoaccomplishashootat the NuffieldtheatreinSouthamptonfor
the trailervideo. Thisvideoreceivedoverthree hundredviews.The printdepartmentsoldover
three hundredandsixtyprogrammesmakingaprofitoversevenhundredpounds.Thisclearly
highlightsthe successof these twoparticulardepartments.Thisthencombinedwiththe others
provesto showa verysuccessful marketingcampaign.However,lackof communicationbetween
departmentswasevident.Thishowevercouldeasilybe fixedthroughweeklyproductionmeetings
but thiswasnot achievable due tothe veryshorttime constraintstocomplete the work.