9. • 72% of High School Students (Gen Z)
want to start a business vs. 64% of
College Students (Millennials)!
• 61% of High School Students (Gen Z)
want to be an entrepreneur vs. 43%
of College Students (Millennials)
30. “All of these entrenched industries feel incredibly threatened by the rise
of collaborative commerce. If they don’t adapt, they’re going to lose and
be out of business.”
– John Wiseman
37. 2.5 billion 'aspirational consumers'
around the world.
!
✴ 78% have a love for shopping
✴ 92% desire for responsible
consumption
✴ 58% trust in brands to act in best
interest of society
38.
39.
40.
41.
42. 5X increase in the
number of people
concerned about food
waste between 2012
and 2013.
46. Consumers are now attracted to unproven and
unknown brands the way they were attracted to
established brands in the past.
CLEAN SLATE BRANDS
47. Consumers are now attracted to unproven and
unknown brands the way they were attracted to
established brands in the past.
CLEAN SLATE BRANDS
ESTABLISHED = TIRED or TAINTED
HERITAGE = BAGGAGE
48. Consumers are now attracted to unproven and
unknown brands the way they were attracted to
established brands in the past.
CLEAN SLATE BRANDS
ESTABLISHED = TIRED or TAINTED
HERITAGE = BAGGAGE
BORN CLEAN = BUSINESS 3.0
SIMPLE : TRANSPARENT : TRUE : SINLESS
49.
50. Made from 100% recycle fibers
50% of profits go to “wiping out poverty”
51. • The average age of brands has fallen
consistently.
• From 84 in 2006 to 68 in 2012.
(Millward Brown, May 2012)
• 92% trust friends and
family up 18% since 2007.
• 70% trust online consumer
reviews for brand
information up 15% since 2008.
• 47% trust television ads
down 24% since 2009.
(Nielsen, April 2012)
57. Facebook allows marketers to
turn your status updates into
ads for their products
Google scans what you write
in Gmail to offer advertisers
a chance to promote their
items based on content
58.
59. 86% of US internet users have attempted to remove or mask
their online activities, despite only 37% believing it is possible
to be completely anonymous online.
!
(Pew Research Center, September 2013)
60. 82% of global consumers believe that companies collect too
much information on consumers.
!
(Adobe, June 2013)
86% of US internet users have attempted to remove or mask
their online activities, despite only 37% believing it is possible
to be completely anonymous online.
!
(Pew Research Center, September 2013)
61. 82% of global consumers believe that companies collect too
much information on consumers.
!
(Adobe, June 2013)
93% of email users believe that users should be able to opt-
out if they don't want the content of their emails to be scanned
in order to target ads.
!
(GfK & Microsoft, November 2013)
86% of US internet users have attempted to remove or mask
their online activities, despite only 37% believing it is possible
to be completely anonymous online.
!
(Pew Research Center, September 2013)
62. “Because NO DATA is so against the “BIG, BIGGER, BIGGEST”
data strategies sweeping through the business world that we
haven’t seen anybody doing it well… yet!”
!
trendwatching.com
NO DATA
63. 86% of US internet users have attempted to remove or
mask their online activities, despite only 37% believing it
is possible to be completely anonymous online. - (Pew
Research Center, September 2013)
69. “According to the World Health
Organization, depressive disorders
were the third biggest global health
problem in 2004 …
70. “According to the World Health
Organization, depressive disorders
were the third biggest global health
problem in 2004 …
By 2030 they will be No 1.”
