You've all heard the phrase that Content is King, but not many people know how to execute a sound content marketing strategy that will benefit their business and provide value to their audience at the same time. I put together a quick 10-step list of what goes in to create a solid content marketing strategy: Pick a Persona Unearth their Desire Identify a Need Find out What They Need to Know Tell them How You Will Help Brainstorm Your Content Topics and Formats Consistent (free) content Opt-In Offers (Lead Magnets) Tripwires Premium Content Plan out Your Content Creation & Distribution Map Out your Email Drip Sequences Provide Paths to Back to Your Funnel Test, Review, and Tweak I go into greater detail about each of these areas in my recent post: "10 Steps to Creating an Unstoppable Content Marketing Strategy" http://craigdesmarais.com/unstoppable-content-marketing-strategy/ I'd love to hear what your top questions are struggles are when it comes to creating or executing your content strategy. Looking forward to chatting with you. :)