1. SM
2ND ANNUAL USER CONFERENCE:
CURATA DEEP DIVES: SEO, EMAIL MARKETING, SOCIAL MEDIA
Craig Blum
Director of Client Success
craig@getcurata.com
Office: 617.229.5559

2. CURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features

3. FIRST UP: SEO
• What is SEO?
• Why is SEO Important?
• How Can Curata Help?
• Where Can I Learn More?

4. WHAT IS SEO?
Search Engine Optimization
The active practice of optimizing a web site by improving
internal and external aspects in order to increase the traffic the
site receives from search engines. – SEOMoz.com

5. WHY IS SEO IMPORTANT?
Findability.

6. WHY IS SEO IMPORTANT?
Credibility.

7. WHY IS SEO IMPORTANT?
Credibility.

8. WHY IS SEO IMPORTANT?
Lead Generation.

9. HOW CAN CURATA HELP?
SEO
• Nuts and Bolts • Link Building
• Title tags • Social Media (more on this later)
• Meta tags • Blogging
• Outbound link reciprocation
• Content
• Corporate site
• Keywords in article titles &
summaries • Domain name
• Blog posts • Custom HTML
• Entities • Engaging content
• More entities = more landing • Examples
pages • Google Webmaster Tools
• Long tail • Keyword Analysis
• https://www.google.com/webmasters/tools

10. WHERE CAN I LEARN MORE?
http://seomoz.com
Yahoo! Site Explorer (http://siteexplorer.search.yahoo.com/)
http://www.101-seo-resources.com
http://selfseo.com

11. SEO TAKEAWAYS
2nd Annual Curata User Conference
• If you’re not optimized, you’re not found.
• Being a trusted source of information is HUGE.
• Curata provides tools to get you where you need
to be.
• There is no magic formula….

12. CURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features

13. WHY DO I NEED EMAIL MARKETING?
Email marketing
generated an ROI of
$43.62 for every dollar
spent on it in 2009.

14. WHY DO I NEED EMAIL MARKETING?
39.4% of industry
executives said the
advertising channel that
performed strongest for
them was email.

15. WHY DO I NEED EMAIL MARKETING?
Email and e-newsletter marketing are
considered the second-most effective tool
for generating conversions, just behind
SEO.

16. WHY DO I NEED EMAIL MARKETING?
• Curata customer case study: biomarkerbreakthroughs.com 10X change
• Actionable data, easy to target
• Recipients have opted-in

17. THE CURATA METHOD
A How-To Webinar on Email Marketing
• What you should know: Custom Newsletters vs. Auto Newsletters
• Creating Lists
• Adding subscribers
• Managing subscribers
• Settings (physical address)
• Auto Newsletter basics
• Custom Newsletter basics
• Beyond the Basics
• Category filtered auto newsletters
• Analytics
• Exporting subscriber lists to lead tracking/CRM
• Advanced Topics: Email Marketing Plus for Super Users
• Plans available for large sending volumes
• Themes

18. EMAIL MARKETING TAKEAWAYS
2nd Annual Curata User Conference
• Next to SEO, Email is the best way to keep an
audience engaged
• Curata has flexible solutions available
• High volume sending is possible

19. CURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features

20. SOCIAL MEDIA

21. WHAT IS SOCIAL MEDIA?
• Social online conversation
• Questions and answers
• News
• Content marketing
o Tools:
Twitter
Linkedin
Facebook
Blogs

22. WHAT DOES IT DO FOR MY BUSINESS?
Why use it?
• Business development (leads)
• Customer satisfaction and loyalty
• Identify trends and issues
• PR
• Research
• Business networking/collaboration

23. WHO DOES IT?

24. BUT DOES IT REALLY WORK?

25. BUT DOES IT REALLY WORK
B2B Social Spending:
• B2B advertising spend on social media
and lead generation sites is forecasted
to grow at an annualized rate of 21%
and 17% respectively to 2013
• Online accounted for 7% of the B2B
marketing mix in 2008. This is set to
reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and
Forecast to 2013

26. STATS
FaceBook Statistics Twitter Stats
Facebook continues to be one the Twitter has established itself as the
fastest growing and largest active Internet Sensation.
social networks.
• Over 100 million REGISTERED
Over 500 million active users (50% users, with about 300k new per
of which sign-in daily) day Over 55 million daily tweets
• Over 900 million pages, groups, • 600 million daily search queries
communities and events
*Source: Huffington Post
*Source: facebook

27. CURATA SOLUTION
Features:
• Ability to set social network rules to let the software know when
to send out messages and how many messages to send out.
• Post a blog entry – Allows users to write original content and
place it on their portals
• Display Twitter Feeds option – Allows you to place a twitter feed
on your portal
• “Share this article” – Allows users to share articles as they read
them on the portal
Social Networks:
• Twitter
• Linkedin
• Facebook

28. CURATA SOLUTION

29. KEEP IN MIND….
• B2B companies are proving to be successful in Social
Media
• Social Media marketing takes time, but if you are patient
enough you will see results
• Curata allows you to spread not only original content, but
curated content across your social networks

30. WHERE CAN I LEARN MORE?
www.mashable.com
www.socialmediatoday.com
www.socialmediainfluence.com

31. CURATA DEEP DIVES
• Search Engine Optimization
• Email Marketing
• Social Media
• The Latest Curata features

32. QUESTIONS? COMMENTS?
2nd Annual Curata User Conference
craig@hivefire.com
617.229.5559
dave@hivefire.com
617-500-0199
Updates.hivefire.com
Thanks!