HubShots Episode 39
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Welcome to Episode 39 of HubShots! Full show notes available here: http://hubshots.com/episode-39/ Recorded: Tuesday 21 June 2016 HubShots is the *unofficial* Down Under HubSpot Podcast.
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HubShots Episode 39
- 1. HubSpot Email, Reporting Tip, Attribution Marketing, Voice Search HubShots Episode 39 http://hubshots.com/episode-39/ Your hosts: Ian Jacob and Craig Bailey
- 2. Welcome to Episode 39
- 3. E39 S1 Shot 1: Inbound Thought of the Week Speaker highlight: ● Gary Vaynerchuck - his personal branding course: https://www.udemy. com/building-a-personal-brand-by-gary-vaynerchuk ● Only 140 days until Inbound: http://inboundcountdown.com P.S. Join us at INBOUND 2016
- 4. E39 S2 Shot 2: HubSpot Tip of the Week HubSpot email stats: Time spent viewing email (from 2015!): http://blog.hubspot.com/customers/definitive-guide-to- new-email-performance-pages
- 5. E39 S3 Shot 3: Tip of the Week More from Jon Loomer: http://www.jonloomer.com/2016/06/15/facebook- lead-ad-engagement-custom-audiences/ Lead Ads in Facebook are a good way to gather leads while keeping the person on Facebook Lead Ads custom audiences allow you to retarget to people depending on how they responded to the Lead Ad Bonus tip: use Zapier to connect Lead Ad submits to HubSpot, MailChimp, CRMs
- 6. E39 S4 Shot 4: Resource of the Week HubSpot Academy Email Marketing Certification: http://academy. hubspot.com/emc16/email-marketing-and-your- business We’ll be discussing this in detail in a future episode! 1. Email Marketing and Your Business 2. Sending the Right Message with Lifecycle Marketing 3. Contact Management and Segmentation 4. The Components of a High-Performing Email 5. Email Design and Functionality 6. The Essentials of Email Deliverability 7. Developing Relationships with Lead Nurturing 8. Measuring Success with Email Analytics 9. Email Optimization and Testing
- 7. E39 S5 Shot 5: Opinion of the Week The importance of marketing attribution: http://www.forentrepreneurs.com/marketing-attribution/ ● Understanding how each marketing channel contributes to growth ● Taking into account various touches along the way eg most contacts/customers take a number of touches before actually raising their hand.
- 8. E39 S5 Shot 5: Opinion of the Week Some simple ways to get started with attribution reporting: HubSpot
- 9. E39 S5 Shot 5: Opinion of the Week Some simple ways to get started with attribution reporting: Google Analytics
- 10. E39 S6 Shot 6: Internet Trend of the Week Voice Search http://www.kpcb.com/blog/2016-internet- trends-report
- 11. E39 S6 Shot 6: Internet Trend of the Week Voice Search What happens as we shift?
- 12. E39 S6 Shot 6: Internet Trend of the Week Voice Search - Accuracy
- 13. E39 S6 Shot 6: Internet Trend of the Week I suspect a lot of this is driven by mobile devices and the speed of access to the web!
- 14. E39 S6 Shot 6: Internet Trend of the Week Voice Search Growing
- 15. E39 S6 Shot 6: Internet Trend of the Week Future thinking 1. Voice Search is taking care of getting people to you 2. You need to be thinking about how to use voice to interact with them Eg using voice on your site, in your app, on your channels, etc
- 16. E39 S7 Shot 7: Community Item of the Week HubSpot Pitchoff Note: Must have a US entity http://blog.hubspot.com/marketing/inbound16-pitchoff One Grand-Prize Winner will receive our grand prize of: ● One year of HubSpot Enterprise software for FREE ● An $18K sponsorship booth at INBOUND 2017 and 10 FREE All- Access Passes to INBOUND 2017 ● A $1K check from General Catalyst and HubSpot ● A professionally produced company showcase video ● A feature on HubSpot’s Facebook Live during INBOUND 2016 ● Office hours with HubSpot CRO Mark Roberge, CTO Dharmesh Shah, and CEO Brian Halligan ● Dinner with Larry Bohn, Managing Director of General Catalyst, and Juan Luis Leung Li, Senior Associate at General Catalyst ● A featured blog post on inbound.com
- 17. EP39 S8 Shot 8: Podcast of the Week Why we love it? ● It’s short and to the point with great ● Joe provokes thought ● Learn more about it here: http: //contentmarketinginstitute.com/content- inc-podcast/
- 18. ● The easy app for creativity & design ● We use it for creating images on our mobiles for Instagram ● http://madewithover.com/ EP39 S9 App of the week
- 19. “There has never been a better time, in the history of time, to start a business.” - Gary Vaynerchuk
- 20. Remember: Test & Measure
- 21. Feedback We’d love your feedback: http: //hubshots.com/contact/ Leave us a review on iTunes: https://itunes.apple.com/au/podcast/hubshots- unofficial-down-under/id1058686078?mt=2
- 22. About: HubShots is a weekly podcast for marketing managers who use HubSpot Hosts: Ian Jacob - Search & Be Found - @ianjacob Craig Bailey - XEN - @craigbailey