HubShots Episode 38 Recorded: Wednesday 15 June 2016

1. HubSpot RSS Email &
Messaging
HubShots Episode 38
http://hubshots.com/episode-38/
Your hosts: Ian Jacob and Craig Bailey

2. Welcome to Episode 38

3. E38 S1
Shot 1: Inbound Thought of the Week
Latest speakers announced:
● Laura Ricciardi and Moira Demos - Directors, Making a Murderer
● Rand Fishkin - Moz
● Only 146 days until Inbound: http://hubshots.com/inbound-countdown/
Prediction:
● Daniel Goleman - author of Focus, Emotional Intelligence

4. E38 S2
Shot 2: HubSpot Tip of the Week
New RSS to Email options - this is a (much needed) fantastic update!
You now have full control of the formatting of RSS update emails
But you still can’t add the full post content into the email, only the summary
This is one reason I still use MailChimp for some sites (it supports full post
content in the RSS email)

5. E38 S2
Set the items that are included
Edit the source using <> to have full
control

6. Shot 2: HubSpot Tip of the Week

7. E38 S2
Choose from a number of tokens

8. E38 S3
Shot 3: Tip of the Week
Featured Images in RSS Emails
WordPress doesn’t natively include featured
images in the RSS feed
Which means they often won’t appear in RSS
emails
Use the WordPress Featured Images in RSS
plugin:
https://wordpress.org/plugins/featured-images-
for-rss-feeds/
This adds the image as a data item in the feed,
which then flows into your summary in the
email.

9. E38 S4
Shot 4: Resource of the Week
Facebook’s 20% Rule for Images used in ads is
being relaxed:
http://www.jonloomer.
com/2016/06/08/facebook-text-rule-ads-
change/
However, your ad reach will still be influenced by
how text density.
Highest reach is from least text.

10. E38 S5
Shot 5: Opinion of the Week
More thoughts on Ghostwriting:
https://contently.com/strategist/2016/06/13/why-content-marketing-needs-ghostwriters/
This is a response to the post we discussed in Episode 31: http://hubshots.
com/episode-31/
https://contently.com/strategist/2016/04/21/morally-okay-ghostwrite-thought-leadership/

11. E38 S5
Shot 5: Ghostwriting
For:
Not everyone is a writer, so play to your strength
Ghostwriters don’t deserve credit on a 600 word
piece like they would for a book
Against:
Can be misleading
There’s a difference between capturing and
editing someone else's thoughts, to writing their
thoughts for them

12. E38 S6
Shot 6: Internet Trend of the Week
More from Mary Meeker’s State of the Internet 2016 Report:
http://www.kpcb.com/blog/2016-internet-trends-report
The rise of adblocking - especially on mobile

13. E38 S6
Adblockers on mobile

14. E38 S6
Shot 6: Internet Trend of the Week
More from Mary Meeker’s State of the Internet 2016 Report:
http://www.kpcb.com/blog/2016-internet-trends-report
Need to be testing new channels eg:
● Facebook ads in a browser can be blocked
● but ads within the Facebook app cannot be blocked.

15. E38 S6
Shot 6: Internet Trend of the Week
More from Mary Meeker’s State of the Internet 2016 Report:
http://www.kpcb.com/blog/2016-internet-trends-report
● Messaging continues to grow rapidly.
● Leaders are WhatsApp, Facebook Messenger & WeChat
● So where does iMessage fit into this? How this will change with iOS 10

16. E38 S6
Messaging growth

17. 1.8 billion active
monthly users
Between WhatsApp & Facebook Messenger!
Are you using these channels in your business?
How can you use messaging in your business - leads versus customers...

18. ● Simple. Personal. Real Time
Messaging.
● WhatsApp's desktop app (https:
//www.whatsapp.
com/download)
EP38 S7
App of the week

19. “Effort is grossly underrated.”
- Gary Vaynerchuk

20. Remember: Test & Measure

21. Feedback
We’d love your feedback: http:
//hubshots.com/contact/
Leave us a review on iTunes:
https://itunes.apple.com/au/podcast/hubshots-
unofficial-down-under/id1058686078?mt=2

22. About:
HubShots is a weekly podcast for marketing managers
who use HubSpot
Hosts:
Ian Jacob - Search & Be Found - @ianjacob
Craig Bailey - XEN - @craigbailey

23. Thanks!
Contact us:
HubShots
http://hubshots.com
@hubshots