Enterprises are jumping on the marketing automation bandwagon in hopes of engaging customers better by managing them through the customer journey, and driving them to buy products and services. Marketing automation's promise is that a single software solution can be used to track, engage, nurture and convert your sales leads into customers seamlessly with less effort and lower cost then ever before.
However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
In this webinar we will reveal how you can finally master your marketing automation.
4. 3
● User Friendly Content Authoring
● In-context Preview and Editing
● Multi-Channel Publishing
● Personalization and Content Targeting
● Web Analytics Integration
● Site Blueprints
● Internationalization
● High Performance Content Delivery
● Ease of Integration – CRM, ERP, etc.
● On Premise and Cloud Support
Competitive, Enterprise WCM Features
● Social, User Generated Content
● Identity management, SSO and profiles
● Multi-tenant infrastructure
6. 5
Built on Transparency
● Open standards
● No vendor lock-in
● GPL v3 license
● All code on GitHub
● Open community
● Open wiki / documentation
● Open issue tracking
7. 6
● Commercial licenses
● Certified builds and patches
● Production support
● Award winning partner ecosystem
● Training
Crafter Provides Value AROUND the Software
(the software is free)
Enterprises are jumping on the marketing automation bandwagon in hopes of engaging customers better by managing them through the customer journey, and driving them to buy products and services. Marketing automation's promise is that a single software solution can be used to track, engage, nurture and convert your sales leads into customers seamlessly with less effort and lower cost then ever before.
However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?
However, most companies can only make modest use of these powerful tools because they haven't conquered one simple issue: How do your web and mobile experiences complement your marketing automation?