Customers engage with businesses they can relate to, and this is all the more apparent online. Iain Hatfield, CEO at online insurer PolicyBee, renowned for its friendly and approachable team, will explore how he uses digital to create brand personality and develop his company’s USPs. Iain touches on social media, online customer service and striking the balance between online and offline customer contact.

1. EASILY
DIGESTIBLE
DIGITAL
INSIGHT
#digitalbites @digital_bites

2. Getting a personality in the digital age
presented by Iain Hatfield, PolicyBee
Professional insurance with a personal touch
EASILY
DIGESTIBLE
DIGITAL
INSIGHT

25. Crafted
PRESENTATION
Consumers of the future: The converged lifestyle
and why Ipswich has gone digital
presented by Fiona Wright, Ipswich Central
The Business Improvement District Company for Ipswich
EASILY
DIGESTIBLE
DIGITAL
INSIGHT

37. Thank you