Brand building is both art and science, but the emphasis for most craft beverage producers has been on the art. As the landscape continues to evolve, having a brand strategy with just the right amount of detail will be the key to sustaining success. This session will show you how to bring some structure to the process of brand-building without compromising your soul.

1. Strategies from an
Inspiring Brand

2. Connect to Brand Champions.
Mission, Vision and Values
Authenticity & Transparency

3. Brand Experience. Experience Brands.
Live Beyond Words.

4. Dragon’s Milk.

5. Reimagined Flagship.
Mad Hatter – Midwest IPA

6. Beer Barrel Bourbon.

7. Campaigns.
What is Your Objective? Be Brief.

8. Unlimited Release.

9. Stop and Taste.

10. Storyteller Series.

11. The Terroir of Michigan.

12. The Knickerbocker.

13. Beervangelist.

14. Thank You & Cheers!
Fred Bueltmann
@beervangelist
@newhollandbrew