This document provides information about a panel discussion on the changing entertainment industry landscape due to new distribution platforms like Netflix. The panel will discuss how Netflix's original series "House of Cards" was both a TV show and movie by being released all at once online, how this success has attracted other companies to create new online content, and how these new productions can get attention and make money given changing consumption habits. The moderator, Steven Masur, will lead a discussion with experts from Netflix, Participant Media, Specific Media, and others on these topics and how audiences can get involved in the evolving entertainment industry.

1. Is it a TV Show
a Movie
or just

3. What is House of Cards? Is it a TV Show? It wasn’t released
episodically, and there are no ads. So is it a 13 hour long movie? It was
released all at once on Netflix, but there were no ticket sales or
windowing. One thing is clear. It was successful. Although it cost a jaw-
dropping 100 million dollars to make, it was a breakthrough success for
Netflix, in their quest to gain new subscribers and “become HBO faster
than HBO can become us.” Now everyone from Microsoft, to Amazon
to Participant Media want to get into the mix. Production revenues in
LA are skyrocketing, up 40% in the first few weeks after Netflix
released its 2012 results. At Sundance, Harvey Weinstein said to the
Producer’s Guild of America that this was “one of the best years for
good productions since Sundance began.” But how are all of these new
productions going to get attention? And how are they all going to
make money? Now THAT will take some creativity. This is what our
panel will discuss, as well as how YOU can get involved.
Moderated by Steven
Masur, Partner, CDAS

4. Aziz Ansari
Comedian, Direct to
Customer Entrepreneur
Aziz Ansari is an American actor and
comedian. He stars as Tom Haverford
on the NBC show Parks and
Recreation
Jonathan King
Executive Producer,
Production, Participant
Media
Jonathan King oversees development
and production of Participant’s slate of
narrative feature films including
Lincoln, Inception, The Help, and
many more.
Larry Madden
CEO, Specific Media
Larry has over 26 years of experience
in fast-moving, growth-oriented
companies, having worked with some
of the most successful entrepreneurs
in the media and entertainment
industries.
Felicia Day
Actress, Web Video Star
Felicia Day is an American actress
and writer. She played the character
"Vi" on the TV series Buffy the
Vampire Slayer and acted in movies
such as Bring It On Again and June.
Karol Martesko
Fenster
An Austrian-born American
entrepreneur and cross media
executive. He has been active in the
motion picture, publishing, music
television and Internet industries for
over two decades.
Michael Spiegelman
Director of Product
Innovation, Netflix
Michael Spiegelman is Director of
Product Innovation at Netflix, where
he oversees the website and tablet
experiences. In this capacity, he led
redesigns of the company’s
streaming website and web video
players.

5. A Note From Your Organizer
As a final note, I have moderated a LOT of panels, numbering into the hundreds,
including at least 4 previous SXSW panels, panels at CTIA, MIDEM, Sundance,
GSMA, CMJ, Digital Hollywood, and a great many others all over the
world. What I have learned from these experiences is that a panel is very much
like playing a rock show (which I also did many of, as a drummer). You definitely
want it to be informative and instructive, but it MUST be entertaining. So I will
always change it up and keep it fun. I can usually get some controversy going,
and sometimes even bedlam. I've had artists from the audience and record label
execs standing up yelling and pointing their fingers at each other. Last year at
CES, I had a top level entertainment lawyer say to a top level VC, "what is it with
you guys and your equity, that $1 suddenly turns into 10 cents after you've signed
a deal with one of my celebs?".
It suffices to say that I have fun with this, and you will too. But you will also come
away having learned a lot about the topic.
-Steven Masur, Partner, CDAS Venture Law Group