There are nine factors which can influence how successful a brand could be at setting up the refer-a-friend channel. Discover them in this infographic from Mention Me.

1. Secrets of
referral success
From fashion to travel or budget to luxury;
there is no single sector, product or price-
point that is guaranteed to work best for
referral marketing.
Our nine factors can be applied to any
business so read on to discover the
essentials to think through when sizing up
your referral opportunity.
Which nine factors matter most for your
referral success?
CHATTER
Is there conversation
around your product,
brand or sector?
Special events and
seasonal trends help.
SOCIAL FACTORS
SOCIAL CAPITAL
Will sharing your
product and brand
make your
customers look good
to their friends?
DEMOGRAPHICS
Different groups share
in their own way.
Mature demographics
are more targeted in
their sharing.
UPSELL POTENTIAL
Does your order value
flex? Up to 25% higher
average order value
could be expected from
referred customers.
MARGIN
Your margin needn't
be huge but at a
minimum it will need
to cover the value of
your incentives.
DISCOUNTING
Your referral offer
needs to stand out,
something to consider
if you use discounting
as a conversion tactic.
IMPULSE POTENTIAL
Products that are
often bought on
impulse result in
greater momentum in
a referral programme.
BRAND PREVALENCE
People share new things,
which helps challenger
brands; established
businesses can leverage
trust and loyal customers.
FREQUENCY
Shorter purchase
cycles can help you
build momentum, run
tests and optimise your
programme faster.
Get the right mix and your referral channel
could deliver 10% to 30% more new customers
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