A presentation I gave during the 2015 Dallas Startup Week. It is intended to be applicable to a wide range of startups, but also includes more advanced recommendations for companies that are looking to go beyond 101 level marketing.

1. 5DIGITAL IDEAS
TO CONSIDER WHEN
MARKETINGYOUR STARTUP

2. THIS IS NOT
GROWTH
HACKING

4. PHASED APPROACH
1. FindYour Audience
2. Raise Awareness
3. Capture Interest
4. TellYour Story
5. Convert

5. EMAILEMAIL NEWSLETTER
Benefits
• No algorithm
• Creative control
• Universal compatibility
Challenges
• Building an audience
• Managing subscriber list
• Designing the email

6. EMAIL NEWSLETTER

7. START WITH A
LANDING PAGE
LaunchRock.com
LaunchEffectApp.com
KickoffLabs.com
Unbounce.com
RocketStart.me
DesignModo.com/Generator

8. LIST BUILDING, DESIGN,
AND DISTRIBUTION
MailChimp.com

9. FLOWMAIL
Landing Page

10. BONOBOS
Email Newsletter

11. ONWARD
RESERVE
Email Newsletter

12. TIPS
• Provide value exchange
• Keep it visual
• Have secondary CTAs

13. BLOGBLOG
Benefits
• No filter on content
• SEO / SEM
• Flexible content types
Challenges
• Building an audience
• Creating content
• Hosting

14. BLOG

15. USE A HOSTED PLATFORM
WordPress.com
Squarespace.com
Tumblr.com
Medium.com
LinkedIn.com
Svbtle.com

16. OKCUPID
OkTrends

17. GE
GE Reports

18. TIPS
• Stick with it
• Promote your content
• Have a unique POV

19. AUDIOPODCAST
Benefits
• Highly engaging
• Less competition
• Fill new space
Challenges
• Recording and editing
• Hosting the content
• Distributing the podcast

20. PODCAST
Source: Edison Research, Fall 2014

21. FIND A GOOD HOST
PodBean.com
Libsyn.com
Squarespace.com
SoundCloud.com
Blubrry.com
Buzzsprout.com

22. BUY A GOOD MIC
BlueMic.com

23. ETSY
Podcast

24. ESPN
Fantasy Underground Podcast

25. TIPS
• Set a regular schedule
• Invite guests
• Create an episode template

26. PAIDSOCIAL ADVERTISING
Benefits
• Highly targeted
• Highly scalable
• Builds an audience
Challenges
• Targeting your audience
• Budgeting cost
• Creating content

27. SOCIAL ADVERTISING

28. 800-POUND GORILLAS
Ads.Facebook.com Ads.Twitter.com

29. PROCESS

30. TESTTWITTER LEAD
GENERATION CARDS

31. BARKBOX
Facebook Advertising
50% of daily conversions on its website from Facebook
5K new subscribers per month
1/3 daily traffic to website from Facebook

32. LINCOLN
Cinemagraph Ads

33. TIPS
• Start Small
• Test Frequently
• Focus On KPIs

34. NEWEXPERIMENT
Benefits
• Find your niche
• Test assumptions
• Rapid response
Challenges
• Fewer examples
• More risk
• Channel popularity

35. EXPERIMENT
Pinterest.com
Reddit.com
Foursquare.com
Snapchat.com
Vine.com
Apple Watch

36. DOMINO’S
Smartwatch Ordering

37. MEUNDIES
SponsoredVideo

38. TIPS
• Make small bets
• Find your passion
• Publicize your activity

39. 5 MARKETING IDEAS
1. Email Newsletter
2. Blog
3. Podcast
4. Social Advertising
5. Experiment

40. THANK YOU!
Contact: @CoryOBrien