Traditional data dashboards are report based, quantitative in nature and are not suited for top level management. What businesses need are business dashboards that tell the business story, puts the story into strategic context, Show strategic alignment, populate it with timely and adequate information to take decisions. Business dashboards show how everything relates to the higher level plan that the CXO wants to execute. This presentation differentiates between traditional data dashboards and business dashboards. Acknowledgment: Originally written by Tor Inge Vasshus for the blog titled "Dashboard vs Business Dashboard – What is the difference?" published by Corporater on February 10, 2017. Read the full blog here - http://bit.ly/2YVClnx

1. Data Dashboards vs Business
Dashboards
The Difference Explained

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Data Dashboards vs Business Dashboards
Data Dashboards
Many data dashboards show great
visualizations with graphs, pivot
tables and infographics
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These dashboards are very similar in
the way they are built, but lack some
of the most important functionalities
you would expect for effective
decision making
Data Dashboards vs Business Dashboards
Data Dashboards

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What characterizes a good dashboard?
• A holistic picture
• Availability of qualitative information
• Ability to unlock the business model
Data Dashboards vs Business Dashboards

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1. LACK OF A HOLISITIC PICTURE
Businesses have a quantitative and a qualitative side.
By focusing only on quantitative data, data
dashboards fail to give a holistic picture
Data Dashboards vs Business Dashboards
Data Dashboards

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2. AVAILABILITY OF QUALITATIVE INFORMATION
Qualitative information gathered through surveys or
polls, assessments and evaluations are missing in data
dashboards. Also, lacking are check boxes to mark
things final, initiatives and tasks, risk assessments and
classifications or re-classifications
Data Dashboards vs Business Dashboards
Data Dashboards

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Current dashboards are limited to data
structure. The ability to explore a data model
within a business model context is missing
Data Dashboards vs Business Dashboards
Data Dashboards
3. ABILITY TO UNLOCK THE BUSINESS MODEL

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Businesses need dashboards that will handle the business model throughout the
entire organization, at strategic, tactical, and operational levels
Data Dashboards vs Business Dashboards

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What is a business model?
• Business models are constantly changing, agile, descriptive
in its nature; they cannot easily be stored in a column row
type of database
• A business model often represents an art, and modeling
often involves deviating structures across divisions and
units within a company
Data Dashboards vs Business Dashboards
Business Model

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IT experts try to create business
models and business processes
inside traditional tools, but often
come up short. It often ends up in
custom solutions that are hard
coded and not satisfying business
stakeholders
Data Dashboards vs Business Dashboards
Business Model

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To deliver to business, you need a
business semantic modeling layer
that goes beyond what report
based dashboards can provide
Data Dashboards vs Business Dashboards
Business Model
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What should an ideal dashboard provide?
The C-suite requires dashboards that clearly visualize what is happening with the
business — at a glance. They need a Business Dashboard that:
Data Dashboards vs Business Dashboards
Business Dashboard
Offers a holistic
business picture
Captures both qualitative and
quantitative data
Offers data details within
the business context

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Data Dashboards vs Business Dashboards
Data Dashboards Business Dashboards
• Focuses on visualizing and analyzing data but lacks the
execution framework
• Ties together entire business, from data, to
analytics, management processes, overall business
framework - to tell a comprehensive story
• Report oriented with HTML reporting, report filters
and sub reports linked to dashboards but lacks
qualitative information
• It also captures qualitative data, such as
commentary, evaluative data, mitigating
statements, proposed actions, and supporting
docs
• Data modeling done by skilled IT resources and
remains out of reach for the business users
• A common business metadata library and business
objects that reflect the business model is available
for business users

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Illustration example: Data dashboards
Quantitative
Report
Name
Filters
DATA DASHBOARD EXAMPLE
Data Dashboards vs Business Dashboards
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BUSINESS DASHBOARD EXAMPLE
Data Dashboards vs Business Dashboards
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Contact us to see business dashboards in action
REQUEST DEMO
For more information on business dashboards
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