Bernd Gill at the Corporate Startup Summit 2017
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“How Can Intrapreneurs Drive Successfully Customer’s Digital Transformation”
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Bernd Gill at the Corporate Startup Summit 2017
- 1. December 1, 2017 1DXC Proprietary and Confidential December 1, 2017 1DXC Proprietary and Confidential The Digital Transformation Journey Get ready for the day after tomorrow
- 2. December 1, 2017 2DXC Proprietary and Confidential Source: https://youtu.be/shDMy232MAAe:
- 3. DXC Proprietary and Confidential The Digital Transformation Challenge
- 4. DXC Proprietary and Confidential Interface & Customer Experience = Brand of Tomorrow
- 5. DXC Proprietary and Confidential data driven intelligence The Digital Transformation Challenge
- 6. DXC Proprietary and Confidential data driven intelligence The Digital Transformation Toolset Value Proposition Canvas Business Model Canvas Process Optimization Canvas Big Data Canvas Customer Experience Canvas
- 7. DXC Proprietary and Confidential Innovation Idea Identify & Describe Customer Segments Design new Business Model Design new Customer Experience Test Value Proposition & Hypothesis in Customer Segment Business IT Design Minimal viable Product Understand Customer Job Design new Value Proposition Pilot, Implementation, Operation Digital Transformation Journey – Lean Startup Approach
- 8. DXC Proprietary and Confidential Business Modeling Value Proposition Design Customer Experience Trend Scouting Research Design Business Model Lab InnovationLab Rapid Prototyping Development Integration Startup Collaboration Design TestingPrototype Incubation The Incubation Ecosystem Testing Network Crowd Testing Preprototyping Legal Advise Partner Ecosystem Agile DevOps Platforms & Services
- 9. 3 9
- 10. DXC Proprietary and Confidential Why refueling a car can’t be as easy as driving an Uber Cab ? Source: Badische Zeitung
- 11. 11
- 12. December 1, 2017 12DXC Proprietary and Confidential Prototype
- 13. DXC Proprietary and Confidential The Product Development Approach Beta Iterate, Gather Data & Harden Live Iterate, Maintain & Optimize Pre-Discovery Define overall Strategy & Direction Continuous Adjustment Discovery User Segmentation Observation & Ideation Underst. Customer Job Design new Value Proposition Design CX Design Business Model 1-2 weeks Alpha Prototype, Test & Optimize Design & Build Minimal Viable Product Test Value Prop. & Design Hypothesis in Target Audience Pivot 2-8 weeks
- 14. Start Small
- 15. December 1, 2017 15DXC Proprietary and Confidential Thank You!