The Life Insurence Monitor Awards presented by Corporate Insight recognize financial services firms for excellence in the online user experience they offer prospects, clients and advisors. The eight slide decks in this series highlights the firms in a specific industry within financial services that received Gold Monitor Awards.

1. 2012 GOLD MONITOR WINNERS SERIES
LIFE INSURANCE

2. CATEGORY OVERVIEW
1. Public Homepage & Navigation
2. Public Education Resources
3. Public Life Insurance Product Information
4. Client Account Information
5. Client Statements
6. Advisor Literature Order Systems
7. Advisor Illustration Tools

3. PUBLIC HOMEPAGE &
NAVIGATION
USAA sets the bar with
a homepage that offers
multiple promotional
images and easy
access to key site
content and product
information.

4. PUBLIC EDUCATION
RESOURCES
Northwestern Mutual
earned Gold by providing a
wide array of resources,
including product comparison
charts that focus on product
education for the consumer.

5. PUBLIC LIFE INSURANCE
PRODUCT INFORMATION
Northwestern Mutual is
awarded Gold due to the
detailed product information
they provide online and the
accessibility of public
product information pages.

6. CLIENT ACCOUNT
INFORMATION
AXA Equitable and
MetLife earned Gold
by offering clients a
comprehensive and
easily readable display
of private site account
information.

7. CLIENT STATEMENTS
AXA Equitable’s Gold is a result of
a well-organized statement that
includes ample contract and
performance data, along with a
message from the firm’s CEO.

8. ADVISOR LITERATURE
ORDER SYSTEMS
Lincoln Financial Group is
awarded Gold for its
literature order tool: The
Literature Fulfillment
Center. The tool is easy-to-
use and a user guide is
also provided on the site.

9. ADVISOR ILLUSTRATION
TOOLS
AXA Equitable and
MassMutual are awarded
Gold for providing tools that
generate customizable
insurance ledgers with
minimal time commitments.

10. Contact Us Connect with Us
Ian Lundahl
Senior Analyst, Annuity & Life Insurance Monitor Corporate Insight Blog
212-832-2002 x-101
ilundahl@corporateinsight.com
Follow Us @CInsight
Ben Pousty
Marketing Manager
Follow Us on LinkedIn
212-832-2002 x-134
bpousty@corporateinsight.com
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