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Corporate Spirit CS Ltd | HR Intelligence to support business success. | 1/2012



            Ian Barclay, Deployment Leader, Clariant International Ltd

”Successful performance management means
goals, support and two-way feedback”
                                             Clariant International Ltd is a world leader in colours, sur-
                                             face effects and performance chemicals. Headquartered in
                                             Muttenz near Basel, Switzerland and employing more than
                                             22,000 people, Clariant is represented by more than 100
                                             group companies on all five continents.

                                             The company’s Clariant Excellence program includes a spe-
                                             cific program of People Excellence, led by Ian Barclay, to
                                             enhance its organisational performance. Corporate Spirit’s
                                             360° feedback leadership assessment tool is being used by
                                             the entire Executive Committee and all Global Managers to
                                             develop a culture of feedback and continuous improvement.
                                             Corporate Spirit worked closely with Clariant to create a sur-
                                             vey aligned with their Values. The Values express how every-
                                             body in Clariant can contribute to sustainable value creation.

                                             Ian Barclay emphasizes that every company striving for
                                             long-term success must be able to set the right kind of
                                             goals – goals that stretch the comfort zone and encourage
                                             employees to make the most of their capabilities. The
                                             staff’s role in the big picture needs to be clarified and fully
                                             explained. Sufficient support must also be provided to help
                                             employees go the extra mile. A productive organisation is a
                                             team that strives for common goals.

                                             Improving efficiency begins by listening and paying atten-
                                             tion to employees’ ideas and views about their work. The key
                                             is to create an atmosphere favouring giving and receiving
                                             feedback and to develop a company culture based on this.

                                             “During the 360° assessments which have been carried out
                                             for 1,200 Clariant leaders after the initial People Excellence
                                             leadership programme, a positive attitude has been clearly
                                             visible within the groups”, Ian Barclay mentions. “This is being
                                             further encouraged. The 360° Leadership Assessment tool has
                                             been an extraordinary success. Its value lies in working as a
                                             trigger for regular, specific and purposeful feedback. Partner-
                                             ships with companies such as Corporate Spirit are essential
                                             in providing measures and insights about where Clariant is,
                                             as well as helping the company make real improvements and
                                             build successful practices for giving and receiving feedback.”
EDITORIAL                                                                                                    Cixtranet3® technology
                                                                                                                    EMPLOYEE ENGAGEMENT




The future is
here and now
                                                      Cixtranet3®
                                                      – redefining
2001: A Space Odyssey, the Avatar 3D movie, the
Pureview mobile phone with a 41 MP camera
... all glimpses of the future that our generation
has seen. To me, another vision of my generation




                                                      competitive
hits me whenever I log onto the next-generation
research system developed by Corporate Spirit
called Cixtranet3®.




                                                      advantage
Cixtranet3® is a system that covers the entire
research process, all the way from initial plan-
ning stages to data-gathering, from analysis
to reporting and follow-up. For our clients, this
means less working hours and a whole new kind
of added value. Furthermore, the system has the
intelligence to send timely reminders of looming
deadlines – with discretion, but also with the
                                                      As a leader in human resource management surveys and
required determination. The SAP integration           assessments, Corporate Spirit takes pride in being able to
feature can save users dozens of hours at the ini-
tial organisational mapping stage. The system         provide our clients with state-of-the-art tools and reporting
has a unique ability to produce not only graphi-      systems. Not only do we want to create solutions that
cal but also text summaries with clear recom-
mendations for every business unit or team            support and facilitate the entire process, we also pay special
of the organisation, in 40 languages – which
sounds like modern-day science fiction to me.
                                                      attention to that our tools should be convenient and
                                                      practical to use for all managers and supervisors.
The upgraded, in-depth research reports focus
on producing the kind of added value that             The latest example of our continuous development work is Cixtranet3® – a tool that brings a whole
our clients want the most, supported by new           range of new opportunities to human resource survey processes. While it aims to make the client’s
best-practice libraries. The reports come with        job easier at all stages, Cixtranet3® also manages to speed up the actual research process and
carefully considered recommended actions, as          make it more efficient. Furthermore, thanks to its easy operation and ability to recognise the needs
well as clear instructions for action planning for    of various user groups, Cixtranet3® is extremely flexible in adjusting to different, evolving needs
every supervisor and manager.                         of our global clients. Add to that uncompromising operational reliability and security, and there
                                                      is little doubt that we are entering a whole new dimension in getting more out of any HR survey.
I would like to express my warmest thanks to our
clients and to everybody at Corporate Spirit who
have participated in creating this marvellous


                                                      A common effort
innovation. Special acknowledgements go to our
IT department for having turned an impossible
task into reality.

I hope all our clients will be able to benefit from
this awesome research system as soon as possible!
                                                      for improved usability
                                                      Cixtranet3® has been developed by Corporate
                       Jukka Pohjola                  Spirit and its clients. Fazer Group is a long-
                                      CEO             standing client of Corporate Spirit. Kenneth
                   Corporate Spirit CS Ltd            Söderholm, VP Human Resources at Fazer
                                                      Bakeries & Confectionery, has been using
                                                      Corporate Spirit’s previous reporting system
                                                      for several years and is looking forward to the
                                                      benefits of the further improved Cixtranet3®.

                                                      “Cixtranet3® enables follow-up and manage-
                                                      ment of research processes in a whole new way.
                                                      Making improvements based on client feedback
                                                      is remarkable and I appreciated the opportunity
                                                      to provide input based on what I find essential
                                                      in my role. At Fazer, more than 400 people in
                                                      managerial positions or top management are
                                                      actively using the system.”
Cixtranet3® technology




The five ways Cixtranet3®
adds value to your research
1. Continuous support at all phases               •	light pulse surveys can be conducted locally    •	results available to HR for deeper analysis
•	new drag-and-drop tool for easier                 with extreme ease, yet professionally with        with versatile tools (cross-tabulation,
  organisational mapping                            the new ingenious pulse-generator                 multi-level filtering, free combinations
•	pre-survey forum enables global HR                                                                  of organisational units etc.)
  networks to be connected to planning            2. Faster and more efficient survey process       •	in addition to corporate-level executive
  and idea generation                             •	integration with SAP HR can dramatically cut      summary, senior management has access
•	data collection follow-up tool provides           resources needed for organisational mapping       to analyse the entire organisation with tools
  online data about the progress of the           •	communication and other support material,         such as Index Overview. Dashboard function
  process, as well as about fast and slow           time schedules and contact information are        enables additional data to be combined
  response units                                    available for all research coordinators 24/7      with the research results, even from
•	possibility to set target levels for response     in 8 languages                                    external sources.
  rates and indexes                               •	smart to-do listings guide the survey process
•	dynamic tooltips and context-sensitive                                                            4. Instant result monitoring even with
  user guides online                              3. User group-specific information generation     organisations with 100,000+ employees
•	The Action Plan feature, solution-focused       •	clear and concise team reports for team         •	load-balancing ability for optimal scalability
  workbook and links to best practices for          leaders, including graphs with essential        •	multiple calculation capacity compared to
  utilising survey results complement a             results (trends, external and internal            the previous Cixtranet® version
  highly comprehensive system                       benchmarking), along with a text summary
•	the same survey system works with all             in 40 languages. This can be easily printed     5. State-of-the-art reliability and security
  Corporate Spirit products, such as employee       or converted to PDF or PowerPoint format.       •	SSL secured system
  surveys, 360° assessments, internal             •	results for each function/area (marketing,      •	duplicated system – possible breakdowns of
  co-operation surveys, management team             HR, country etc.) visible for respective          individual parts do not impair the system’s
  self-assessments etc.                             managers working in a matrix                      operational ability




Next Steps                                        We already have a clear roadmap to develop the new system further. However, we are very flexible
                                                  on this and appreciate our clients’ ideas and feedback according to their ever-evolving needs.
Faces & Places                               Corporate Spirit has appointed the following specialists to the company’s offices in Espoo and Turku:

                 Jaana Juska                                     Pirkko Kapri                                    Outi Sivonen                                    Esko Piekkari
                 Head of Domestic Operations                     Director of Research Unit                       Consultant Director                             Senior Manager
                 Espoo                                           Espoo                                           Espoo                                           Espoo



                 Piia Palomäki                                   Maarit Ahvenainen                               Johanna Haapamäki                               Anna-Mari Fagerström
                 Communications Manager                          Research Manager                                Research Manager                                Researcher
                 Turku                                           Espoo                                           Espoo                                           Espoo



                 Terhi Giorgiani                                 Marianna Väre                                   Tarja Kaunisto
                 Researcher                                      Research Assistant                              Project Secretary
                 Espoo                                           Espoo                                           Turku




A full circle                                                                                                  EVENTS
of opportunities                                                                                               17.4.2012 	 Back-to-Basics seminar in Helsinki, Finland

The 360° Leadership Assessment                                                                                 17.10.2012 	 600Min Human Resources in Stockholm, Sweden


The modern corporate world is characterised by constant and rapid
change – thus the leadership path is not always easy to determine. Solid
data about the leadership culture helps companies find the right action
plans and direct leadership activities towards its chosen priorities.

Corporate Spirit has designed and developed a highly sophisticated
360-degree leadership assessment tool to provide supervisors with use-
ful feedback on their strengths, skills and behaviour. The 360-degree
leadership assessment helps organisations build a business culture
where open feedback is given and actively used for learning.

In the assessment process, leaders’ targets are effectively linked into
organisational objectives and leadership culture. The results are
reviewed with a consultant, with special attention being paid to in-
dividual strengths relative to the person’s organisational position. As the
assessment is directly linked to the company and its specific objectives
(especially leadership competences defined by the company), it works
to build a solid foundation for achieving company objectives and to
develop organisational leadership.

Find out how your organisation can get our tool to develop and
prepare for new challenges: visit www.corporatespirit.eu.




                                                  Editor-in-chief: Jukka Pohjola | Editor: Piia Palomäki | Layout: Mainostoimisto Dynastia | Printed by: TEMA-TEAM 12554-12 | Circulation: 5 000



Corporate Spirit CS Ltd                                                                                             Employee surveys
                                                                                                                    360° leadership assessments
                                                                                                                                                                             Highest Creditworthiness
Valkjärventie 7 A, 02130 Espoo, Finland, ☎ +358 9 452 0730                                                          Internal co-operation surveys
                                                                                                                                                                                   ©Soliditet   2011




Läntinen Pitkäkatu 33, 20100 Turku, Finland, ☎ +358 2 274 3100                                                      Management team assessments
Corporate Spirit CS Ltd, Great Britain, 20 Broadwick Street, Soho, W1F 8HT, London, UK, ☎ +44 870 366 93 35         Solutions for utilising the surveys

                                                                                                                                       www.corporatespirit.eu

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Corporate spirit newsletter 1/2012

  • 1. Corporate Spirit CS Ltd | HR Intelligence to support business success. | 1/2012 Ian Barclay, Deployment Leader, Clariant International Ltd ”Successful performance management means goals, support and two-way feedback” Clariant International Ltd is a world leader in colours, sur- face effects and performance chemicals. Headquartered in Muttenz near Basel, Switzerland and employing more than 22,000 people, Clariant is represented by more than 100 group companies on all five continents. The company’s Clariant Excellence program includes a spe- cific program of People Excellence, led by Ian Barclay, to enhance its organisational performance. Corporate Spirit’s 360° feedback leadership assessment tool is being used by the entire Executive Committee and all Global Managers to develop a culture of feedback and continuous improvement. Corporate Spirit worked closely with Clariant to create a sur- vey aligned with their Values. The Values express how every- body in Clariant can contribute to sustainable value creation. Ian Barclay emphasizes that every company striving for long-term success must be able to set the right kind of goals – goals that stretch the comfort zone and encourage employees to make the most of their capabilities. The staff’s role in the big picture needs to be clarified and fully explained. Sufficient support must also be provided to help employees go the extra mile. A productive organisation is a team that strives for common goals. Improving efficiency begins by listening and paying atten- tion to employees’ ideas and views about their work. The key is to create an atmosphere favouring giving and receiving feedback and to develop a company culture based on this. “During the 360° assessments which have been carried out for 1,200 Clariant leaders after the initial People Excellence leadership programme, a positive attitude has been clearly visible within the groups”, Ian Barclay mentions. “This is being further encouraged. The 360° Leadership Assessment tool has been an extraordinary success. Its value lies in working as a trigger for regular, specific and purposeful feedback. Partner- ships with companies such as Corporate Spirit are essential in providing measures and insights about where Clariant is, as well as helping the company make real improvements and build successful practices for giving and receiving feedback.”
  • 2. EDITORIAL Cixtranet3® technology EMPLOYEE ENGAGEMENT The future is here and now Cixtranet3® – redefining 2001: A Space Odyssey, the Avatar 3D movie, the Pureview mobile phone with a 41 MP camera ... all glimpses of the future that our generation has seen. To me, another vision of my generation competitive hits me whenever I log onto the next-generation research system developed by Corporate Spirit called Cixtranet3®. advantage Cixtranet3® is a system that covers the entire research process, all the way from initial plan- ning stages to data-gathering, from analysis to reporting and follow-up. For our clients, this means less working hours and a whole new kind of added value. Furthermore, the system has the intelligence to send timely reminders of looming deadlines – with discretion, but also with the As a leader in human resource management surveys and required determination. The SAP integration assessments, Corporate Spirit takes pride in being able to feature can save users dozens of hours at the ini- tial organisational mapping stage. The system provide our clients with state-of-the-art tools and reporting has a unique ability to produce not only graphi- systems. Not only do we want to create solutions that cal but also text summaries with clear recom- mendations for every business unit or team support and facilitate the entire process, we also pay special of the organisation, in 40 languages – which sounds like modern-day science fiction to me. attention to that our tools should be convenient and practical to use for all managers and supervisors. The upgraded, in-depth research reports focus on producing the kind of added value that The latest example of our continuous development work is Cixtranet3® – a tool that brings a whole our clients want the most, supported by new range of new opportunities to human resource survey processes. While it aims to make the client’s best-practice libraries. The reports come with job easier at all stages, Cixtranet3® also manages to speed up the actual research process and carefully considered recommended actions, as make it more efficient. Furthermore, thanks to its easy operation and ability to recognise the needs well as clear instructions for action planning for of various user groups, Cixtranet3® is extremely flexible in adjusting to different, evolving needs every supervisor and manager. of our global clients. Add to that uncompromising operational reliability and security, and there is little doubt that we are entering a whole new dimension in getting more out of any HR survey. I would like to express my warmest thanks to our clients and to everybody at Corporate Spirit who have participated in creating this marvellous A common effort innovation. Special acknowledgements go to our IT department for having turned an impossible task into reality. I hope all our clients will be able to benefit from this awesome research system as soon as possible! for improved usability Cixtranet3® has been developed by Corporate Jukka Pohjola Spirit and its clients. Fazer Group is a long- CEO standing client of Corporate Spirit. Kenneth Corporate Spirit CS Ltd Söderholm, VP Human Resources at Fazer Bakeries & Confectionery, has been using Corporate Spirit’s previous reporting system for several years and is looking forward to the benefits of the further improved Cixtranet3®. “Cixtranet3® enables follow-up and manage- ment of research processes in a whole new way. Making improvements based on client feedback is remarkable and I appreciated the opportunity to provide input based on what I find essential in my role. At Fazer, more than 400 people in managerial positions or top management are actively using the system.”
  • 3. Cixtranet3® technology The five ways Cixtranet3® adds value to your research 1. Continuous support at all phases • light pulse surveys can be conducted locally • results available to HR for deeper analysis • new drag-and-drop tool for easier with extreme ease, yet professionally with with versatile tools (cross-tabulation, organisational mapping the new ingenious pulse-generator multi-level filtering, free combinations • pre-survey forum enables global HR of organisational units etc.) networks to be connected to planning 2. Faster and more efficient survey process • in addition to corporate-level executive and idea generation • integration with SAP HR can dramatically cut summary, senior management has access • data collection follow-up tool provides resources needed for organisational mapping to analyse the entire organisation with tools online data about the progress of the • communication and other support material, such as Index Overview. Dashboard function process, as well as about fast and slow time schedules and contact information are enables additional data to be combined response units available for all research coordinators 24/7 with the research results, even from • possibility to set target levels for response in 8 languages external sources. rates and indexes • smart to-do listings guide the survey process • dynamic tooltips and context-sensitive 4. Instant result monitoring even with user guides online 3. User group-specific information generation organisations with 100,000+ employees • The Action Plan feature, solution-focused • clear and concise team reports for team • load-balancing ability for optimal scalability workbook and links to best practices for leaders, including graphs with essential • multiple calculation capacity compared to utilising survey results complement a results (trends, external and internal the previous Cixtranet® version highly comprehensive system benchmarking), along with a text summary • the same survey system works with all in 40 languages. This can be easily printed 5. State-of-the-art reliability and security Corporate Spirit products, such as employee or converted to PDF or PowerPoint format. • SSL secured system surveys, 360° assessments, internal • results for each function/area (marketing, • duplicated system – possible breakdowns of co-operation surveys, management team HR, country etc.) visible for respective individual parts do not impair the system’s self-assessments etc. managers working in a matrix operational ability Next Steps We already have a clear roadmap to develop the new system further. However, we are very flexible on this and appreciate our clients’ ideas and feedback according to their ever-evolving needs.
  • 4. Faces & Places Corporate Spirit has appointed the following specialists to the company’s offices in Espoo and Turku: Jaana Juska Pirkko Kapri Outi Sivonen Esko Piekkari Head of Domestic Operations Director of Research Unit Consultant Director Senior Manager Espoo Espoo Espoo Espoo Piia Palomäki Maarit Ahvenainen Johanna Haapamäki Anna-Mari Fagerström Communications Manager Research Manager Research Manager Researcher Turku Espoo Espoo Espoo Terhi Giorgiani Marianna Väre Tarja Kaunisto Researcher Research Assistant Project Secretary Espoo Espoo Turku A full circle EVENTS of opportunities 17.4.2012 Back-to-Basics seminar in Helsinki, Finland The 360° Leadership Assessment 17.10.2012 600Min Human Resources in Stockholm, Sweden The modern corporate world is characterised by constant and rapid change – thus the leadership path is not always easy to determine. Solid data about the leadership culture helps companies find the right action plans and direct leadership activities towards its chosen priorities. Corporate Spirit has designed and developed a highly sophisticated 360-degree leadership assessment tool to provide supervisors with use- ful feedback on their strengths, skills and behaviour. The 360-degree leadership assessment helps organisations build a business culture where open feedback is given and actively used for learning. In the assessment process, leaders’ targets are effectively linked into organisational objectives and leadership culture. The results are reviewed with a consultant, with special attention being paid to in- dividual strengths relative to the person’s organisational position. As the assessment is directly linked to the company and its specific objectives (especially leadership competences defined by the company), it works to build a solid foundation for achieving company objectives and to develop organisational leadership. Find out how your organisation can get our tool to develop and prepare for new challenges: visit www.corporatespirit.eu. Editor-in-chief: Jukka Pohjola | Editor: Piia Palomäki | Layout: Mainostoimisto Dynastia | Printed by: TEMA-TEAM 12554-12 | Circulation: 5 000 Corporate Spirit CS Ltd Employee surveys 360° leadership assessments Highest Creditworthiness Valkjärventie 7 A, 02130 Espoo, Finland, ☎ +358 9 452 0730 Internal co-operation surveys ©Soliditet 2011 Läntinen Pitkäkatu 33, 20100 Turku, Finland, ☎ +358 2 274 3100 Management team assessments Corporate Spirit CS Ltd, Great Britain, 20 Broadwick Street, Soho, W1F 8HT, London, UK, ☎ +44 870 366 93 35 Solutions for utilising the surveys www.corporatespirit.eu