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Using Social Mediato Promote YOUR Business
Introduction This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com
Agenda What is Social Media and Why is it important Five key Social Networks for your business    Twitter    Blogging    LinkedIn    Facebook    YouTube Social Media tips for Your Business Case Study – 6 days for success Monitoring & Analytics Questions
Is This Your Business?
What is Social Media? Wikipedia: 	“Social Media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Think . . . Business Cocktail Reception . . . Without constraints of time or space ,[object Object]
Ask questions – trust others’ advice
Answer questions – help others
Save business contacts as a resource for later,[object Object]
Social Media not Social Marketing Social Media is NOT a marketing medium, it’s a conversation medium.  When brands try to use it as a direct marketing medium, they fail. Social Media is NOT a fad, it is a fundamental shift in the way we communicate.
That being said . . . Rethinking Marketing Outbound Marketing ,[object Object]
Trade shows
Print Ads
Radio / TV ads
Direct Mail
Fax blasts
Email blastsInbound Marketing ,[object Object]
Blogging
Social Media
RSS
Free tools / trials
Viral videos
EngagementPermission Interruption
The Social Web
Sharing: How Social Networks Work Your Valuable Content
Some Social Media Features Sharing: Allows you to distribute content to your social networks in batches. Profiles: Allow you to position your expertise and qualifications to the social networks. The keywords in your profile(s) are vitally important. They have a strong impact on your search results. Pages: Allow you to create specific content based on interest. This helps when you want to build targeted campaigns. Groups: Allow you to engage with your potential clients based on their areas of interest.  A great way to target specific markets for any campaign.   Search: Allows you to find and rank for specific keywords. Keywords are indexed by the search engines. Messages: Allow you to privately engage with specific prospects with excellent response rates (typically 6% to 30% depending on message format and goal.) Events: Allow you to promote events and see attendees to create follow-up strategies. Helps to create the ‘viralness’ desired by having attendees also promote the event through sharing. Voting: Allows you to take the pulse of your market place, at little or no cost. Applications: A wide variety of applications exist to customize almost any aspect of your Social Media strategy.
What is Twitter? http://www.youtube.com/watch?v=ddO9idmax0o
Quick Look at the Basics ,[object Object]
Concept of “Followers”
@name
# tags (hash tags)
Short URLs (http://bit.ly or http://ow.ly)
RT (Re-Tweets)
DM (direct message) – only to followers
Etiquette
Thank You is important.,[object Object]
Hiring
Traffic Building
Professional Networking
Publicity
News
Prospecting
Feedback
Peer relations
Competitive tracking
Search engine optimization
Mobile visibility$ ,[object Object]
Distributing Content

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Using Social Media to Promote YOUR Business