2. Introduction This PowerPoint Presentation will be available at Cornerstone Solutions Websitewww.CornerstoneSolutionsofNY.com
3. Agenda What is Social Media and Why is it important Five key Social Networks for your business Twitter Blogging LinkedIn Facebook YouTube Social Media tips for Your Business Case Study – 6 days for success Monitoring & Analytics Questions
9. Social Media not Social Marketing Social Media is NOT a marketing medium, it’s a conversation medium. When brands try to use it as a direct marketing medium, they fail. Social Media is NOT a fad, it is a fundamental shift in the way we communicate.
25. Some Social Media Features Sharing: Allows you to distribute content to your social networks in batches. Profiles: Allow you to position your expertise and qualifications to the social networks. The keywords in your profile(s) are vitally important. They have a strong impact on your search results. Pages: Allow you to create specific content based on interest. This helps when you want to build targeted campaigns. Groups: Allow you to engage with your potential clients based on their areas of interest. A great way to target specific markets for any campaign. Search: Allows you to find and rank for specific keywords. Keywords are indexed by the search engines. Messages: Allow you to privately engage with specific prospects with excellent response rates (typically 6% to 30% depending on message format and goal.) Events: Allow you to promote events and see attendees to create follow-up strategies. Helps to create the ‘viralness’ desired by having attendees also promote the event through sharing. Voting: Allows you to take the pulse of your market place, at little or no cost. Applications: A wide variety of applications exist to customize almost any aspect of your Social Media strategy.
106. Businesses should (must) use a PAGE or GROUPPAGES vs GROUPS PagesPrivacy: Page information and posts are public and generally available to everyone on Facebook. Audience: Anyone can like a Page to become connected with it and get News Feed updates. There is no limit to how many people can like a Page. Communication: Page admins can share posts under the Page’s name. Page posts appear in the News Feed of people who like the Page. Page admins can also create customized tabs for their Pages and check Page Insights to track the Page’s growth and activity. GroupsPrivacy: In addition to an open setting, more privacy settings are available for groups. In secret and closed groups, posts are only visible to group members. Audience: Group members must be approved or added by other members. When a group reaches a certain size, some features are limited. The most useful groups tend to be the ones you create with small groups of people you know. Communication: In groups, members receive notifications by default when any member posts in the group. Group members can participate in chats, upload photos to shared albums, collaborate on group docs, and invite all members to group events.
170. Campaign included traditional media, creating website, manage Facebook profile, creating Facebook page, non-paid advertising, and paid Google AdWords campaign.
194. It requires a strategy fully integrated with your business goals, including your marketing plan, implementation, ongoing maintenance, monitoring, analyzing metrics & repeat.
195. Facebook OWNS the website and can make ANY change at ANY time. It should NOT replace your company website.
196. Connecting with people you don’t know is not as important as connecting with people you NEED to know.
197.
198. Welcome to the world ofSocialnomics “Social Media is overthrowing governments. You don’t think it’s gonna impact your business? You idiot!” -Gary Vaynerchuk, Author, “The Thank You Economy” 4:15http://www.youtube.com/watch?v=x0EnhXn5boM
199. Thank You & Questions Tom Brown Owner & Social Media Specialist