Suche senden
Hochladen
Smftw2010 poessm 1hour_portland_me
•
3 gefällt mir
•
1,219 views
Corissa St. Laurent
Folgen
Melden
Teilen
Melden
Teilen
1 von 35
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
3 Keys to Email Mktg.
3 Keys to Email Mktg.
Kat & Mouse Co.
Gina Watkins - How Nonprofits Use Email + Social to Engage, Inspire & Act!
Gina Watkins - How Nonprofits Use Email + Social to Engage, Inspire & Act!
Social Media for Nonprofits
Lisa sparks power of email marketing and social media marketing for small biz...
Lisa sparks power of email marketing and social media marketing for small biz...
WSI Webset
September News Online Exchange - Welcome Emails and the world of Marketing
September News Online Exchange - Welcome Emails and the world of Marketing
New Media Services
5 keys to Email Marketing
5 keys to Email Marketing
Stephanie D. Neely
Social media and email marketing at Rodirect 11
Social media and email marketing at Rodirect 11
Michael Leander
DigitalMR Social Media Research For Fs June 21
DigitalMR Social Media Research For Fs June 21
Michalis A. Michael
Personal Brand Internet Strategy
Personal Brand Internet Strategy
Nathan Smoyer
Empfohlen
3 Keys to Email Mktg.
3 Keys to Email Mktg.
Kat & Mouse Co.
Gina Watkins - How Nonprofits Use Email + Social to Engage, Inspire & Act!
Gina Watkins - How Nonprofits Use Email + Social to Engage, Inspire & Act!
Social Media for Nonprofits
Lisa sparks power of email marketing and social media marketing for small biz...
Lisa sparks power of email marketing and social media marketing for small biz...
WSI Webset
September News Online Exchange - Welcome Emails and the world of Marketing
September News Online Exchange - Welcome Emails and the world of Marketing
New Media Services
5 keys to Email Marketing
5 keys to Email Marketing
Stephanie D. Neely
Social media and email marketing at Rodirect 11
Social media and email marketing at Rodirect 11
Michael Leander
DigitalMR Social Media Research For Fs June 21
DigitalMR Social Media Research For Fs June 21
Michalis A. Michael
Personal Brand Internet Strategy
Personal Brand Internet Strategy
Nathan Smoyer
B2B Blog: Trends In 2011
B2B Blog: Trends In 2011
Heuvel Marketing
The importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketing
Fabio Lazzarini
Digital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter version
Shanelle Clapham Digital Fundraising
The Three Legged Stool: Social Media, SEO, and Your Website
The Three Legged Stool: Social Media, SEO, and Your Website
interlinkONE
Media Attribution Platform Options
Media Attribution Platform Options
Datalicious
Group 18 fringe services
Group 18 fringe services
Sakshi Jalota
111910 dmad joel book
111910 dmad joel book
alejandrodellatorre
Online Reputation Management, Webcare & ORM
Online Reputation Management, Webcare & ORM
Teezir
2011: How to Realign Your Digital Marketing Strategy
2011: How to Realign Your Digital Marketing Strategy
Shaun Quigley
Nox september
Nox september
New Media Services Pty. Ltd.
David Fitzgerald, Brainshark
David Fitzgerald, Brainshark
SMEI - Sales & Marketing Executives International, Inc.
Business & Branding - Era of Broadcast Reversal
Business & Branding - Era of Broadcast Reversal
Hubert Grealish
Web Development 411
Web Development 411
Sundin Associates
Jfps presentation 2010 aw
Jfps presentation 2010 aw
文佶 王
Avoiding Social Silos by Samir Ghosh
Avoiding Social Silos by Samir Ghosh
Samir Ghosh
Linked in for Business Growth 20 Oct 2011
Linked in for Business Growth 20 Oct 2011
Paul Bourdillon
HKD2 - LinkedIn - Demystifying Social Networking
HKD2 - LinkedIn - Demystifying Social Networking
H&K Demystifying Digital
business - marketing, planning and strategy
business - marketing, planning and strategy
Boni
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
Walter Jennings
Putting Almost No-cost Web-based Tools to Work for Small Business
Putting Almost No-cost Web-based Tools to Work for Small Business
Rich Brooks
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?
Hall Internet Marketing
Social Media for Nonprofit
Social Media for Nonprofit
Nicki Hicks
Weitere ähnliche Inhalte
Was ist angesagt?
B2B Blog: Trends In 2011
B2B Blog: Trends In 2011
Heuvel Marketing
The importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketing
Fabio Lazzarini
Digital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter version
Shanelle Clapham Digital Fundraising
The Three Legged Stool: Social Media, SEO, and Your Website
The Three Legged Stool: Social Media, SEO, and Your Website
interlinkONE
Media Attribution Platform Options
Media Attribution Platform Options
Datalicious
Group 18 fringe services
Group 18 fringe services
Sakshi Jalota
111910 dmad joel book
111910 dmad joel book
alejandrodellatorre
Online Reputation Management, Webcare & ORM
Online Reputation Management, Webcare & ORM
Teezir
2011: How to Realign Your Digital Marketing Strategy
2011: How to Realign Your Digital Marketing Strategy
Shaun Quigley
Nox september
Nox september
New Media Services Pty. Ltd.
David Fitzgerald, Brainshark
David Fitzgerald, Brainshark
SMEI - Sales & Marketing Executives International, Inc.
Business & Branding - Era of Broadcast Reversal
Business & Branding - Era of Broadcast Reversal
Hubert Grealish
Web Development 411
Web Development 411
Sundin Associates
Jfps presentation 2010 aw
Jfps presentation 2010 aw
文佶 王
Avoiding Social Silos by Samir Ghosh
Avoiding Social Silos by Samir Ghosh
Samir Ghosh
Linked in for Business Growth 20 Oct 2011
Linked in for Business Growth 20 Oct 2011
Paul Bourdillon
HKD2 - LinkedIn - Demystifying Social Networking
HKD2 - LinkedIn - Demystifying Social Networking
H&K Demystifying Digital
business - marketing, planning and strategy
business - marketing, planning and strategy
Boni
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
Walter Jennings
Was ist angesagt?
(19)
B2B Blog: Trends In 2011
B2B Blog: Trends In 2011
The importance of sentiment analysis in 2.0 marketing
The importance of sentiment analysis in 2.0 marketing
Digital Fundraising Strategies - the shorter version
Digital Fundraising Strategies - the shorter version
The Three Legged Stool: Social Media, SEO, and Your Website
The Three Legged Stool: Social Media, SEO, and Your Website
Media Attribution Platform Options
Media Attribution Platform Options
Group 18 fringe services
Group 18 fringe services
111910 dmad joel book
111910 dmad joel book
Online Reputation Management, Webcare & ORM
Online Reputation Management, Webcare & ORM
2011: How to Realign Your Digital Marketing Strategy
2011: How to Realign Your Digital Marketing Strategy
Nox september
Nox september
David Fitzgerald, Brainshark
David Fitzgerald, Brainshark
Business & Branding - Era of Broadcast Reversal
Business & Branding - Era of Broadcast Reversal
Web Development 411
Web Development 411
Jfps presentation 2010 aw
Jfps presentation 2010 aw
Avoiding Social Silos by Samir Ghosh
Avoiding Social Silos by Samir Ghosh
Linked in for Business Growth 20 Oct 2011
Linked in for Business Growth 20 Oct 2011
HKD2 - LinkedIn - Demystifying Social Networking
HKD2 - LinkedIn - Demystifying Social Networking
business - marketing, planning and strategy
business - marketing, planning and strategy
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
The Social CEO - Getting Your Executives Online. Presentation to Pacific Con...
Andere mochten auch
Putting Almost No-cost Web-based Tools to Work for Small Business
Putting Almost No-cost Web-based Tools to Work for Small Business
Rich Brooks
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?
Hall Internet Marketing
Social Media for Nonprofit
Social Media for Nonprofit
Nicki Hicks
Advanced Blogging #ftw2010
Advanced Blogging #ftw2010
Rich Brooks
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTW
Derek Rice
6 Email Marketing Myths Busted - slides
6 Email Marketing Myths Busted - slides
WhatCounts, Inc.
Search engine optimization 2015 (joomla chicago) avery cohen
Search engine optimization 2015 (joomla chicago) avery cohen
Avery Cohen
Canada's Anti-Spam Law Update: What It Means for You webinar slides
Canada's Anti-Spam Law Update: What It Means for You webinar slides
WhatCounts, Inc.
Hair After Cancer
Hair After Cancer
Scott Mitchell
The Power of eMail Marketing for LA2M
The Power of eMail Marketing for LA2M
Lunch Ann Arbor Marketing
Andere mochten auch
(10)
Putting Almost No-cost Web-based Tools to Work for Small Business
Putting Almost No-cost Web-based Tools to Work for Small Business
Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?
Social Media for Nonprofit
Social Media for Nonprofit
Advanced Blogging #ftw2010
Advanced Blogging #ftw2010
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTW
6 Email Marketing Myths Busted - slides
6 Email Marketing Myths Busted - slides
Search engine optimization 2015 (joomla chicago) avery cohen
Search engine optimization 2015 (joomla chicago) avery cohen
Canada's Anti-Spam Law Update: What It Means for You webinar slides
Canada's Anti-Spam Law Update: What It Means for You webinar slides
Hair After Cancer
Hair After Cancer
The Power of eMail Marketing for LA2M
The Power of eMail Marketing for LA2M
Ähnlich wie Smftw2010 poessm 1hour_portland_me
Email Marketing for Holistic Business
Email Marketing for Holistic Business
My Holistic Village.com
Engagement Marketing
Engagement Marketing
Social Media Breakfast Maine
Constant contact power of email marketing by maggie barr
Constant contact power of email marketing by maggie barr
Maggie Barr, REALTOR Keller Williams
CC Power of Email Mktg.
CC Power of Email Mktg.
Kat & Mouse Co.
Warsaw email marketing 22113
Warsaw email marketing 22113
ronbill
Power of E-mail Marketing NCM
Power of E-mail Marketing NCM
NeoCloud Marketing, LLC
The Power of Email Marketing
The Power of Email Marketing
April Heavens- Woodcock
Constant Contact - Power of Email Marketing
Constant Contact - Power of Email Marketing
jbschul
Poem full as of 3.7.13
Poem full as of 3.7.13
Stellar Media Marketing
Archadeck PoEM
Archadeck PoEM
Mike Barnes
OLP PoEM
OLP PoEM
Mike Barnes
The Power of Email Marketing
The Power of Email Marketing
Utah Broadband Project
Social Media Marketing Made Simple
Social Media Marketing Made Simple
IABC Houston
Kids Skate Free: Constant Contact pres by Howard Flint of Ghost Partner
Kids Skate Free: Constant Contact pres by Howard Flint of Ghost Partner
Ghost Partner
5 Powerful Email Marketing Strategies & Rev Up Your Relationships, Referrals ...
5 Powerful Email Marketing Strategies & Rev Up Your Relationships, Referrals ...
Will Gladhart Consulting, LLC
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Business Development Institute
The Power of E-Mail Marketing - Constant Contact at ExhibitCraft
The Power of E-Mail Marketing - Constant Contact at ExhibitCraft
Exhibit Craft
Business Partner Orientation
Business Partner Orientation
Constant Contact
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Ramon Ray
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Ramon Ray
Ähnlich wie Smftw2010 poessm 1hour_portland_me
(20)
Email Marketing for Holistic Business
Email Marketing for Holistic Business
Engagement Marketing
Engagement Marketing
Constant contact power of email marketing by maggie barr
Constant contact power of email marketing by maggie barr
CC Power of Email Mktg.
CC Power of Email Mktg.
Warsaw email marketing 22113
Warsaw email marketing 22113
Power of E-mail Marketing NCM
Power of E-mail Marketing NCM
The Power of Email Marketing
The Power of Email Marketing
Constant Contact - Power of Email Marketing
Constant Contact - Power of Email Marketing
Poem full as of 3.7.13
Poem full as of 3.7.13
Archadeck PoEM
Archadeck PoEM
OLP PoEM
OLP PoEM
The Power of Email Marketing
The Power of Email Marketing
Social Media Marketing Made Simple
Social Media Marketing Made Simple
Kids Skate Free: Constant Contact pres by Howard Flint of Ghost Partner
Kids Skate Free: Constant Contact pres by Howard Flint of Ghost Partner
5 Powerful Email Marketing Strategies & Rev Up Your Relationships, Referrals ...
5 Powerful Email Marketing Strategies & Rev Up Your Relationships, Referrals ...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
Social Media Marketing for SMBs - BDI 12/15/10 B2B Social Communications Lead...
The Power of E-Mail Marketing - Constant Contact at ExhibitCraft
The Power of E-Mail Marketing - Constant Contact at ExhibitCraft
Business Partner Orientation
Business Partner Orientation
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Wendi caplan carroll of constant contact - engagement marketing - small biz s...
Smftw2010 poessm 1hour_portland_me
1.
The Power of
Email and Social Media Marketing Connect. Inform. Grow. Presented by Corissa St. Laurent (@corissactct) #ftw2010 Copyright © 2010 Constant Contact, Inc.
2.
Thank You for
Attending Leave me your business card Sign up to receive information about future events Take notes but don’t worry about the slides Additional resources Share your feedback Get in touch with one of our consultants Copyright © 2010 Constant Contact, Inc. 2
3.
Online Marketing Best
Practices Connect | Inform | Grow ■ Connecting with people who care about you ■ Informing with messages of value and interest ■ Growing with targeted marketing outreach and action Copyright © 2010 Constant Contact, Inc. 3
4.
Email Marketing and
Social Media Marketing Start with your passionate customers Social Sharing and interesting ■Email Marketing content ■ Trusting relationships ■ Early relationships ■ Encourage broader relationships through SMM ■Social Media Marketing ■ New relationships ■ New prospects ■ Encourage deeper relationships through EM Targeted Sharing 4 Copyright © 2010 Constant Contact, Inc.
5.
Marketing Today =
Building Relationships Connecting where they are! Copyright © 2010 Constant Contact, Inc. 5
6.
Why Email?
Because almost everyone your business needs to reach reads it: ■ More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity¹ ■ If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined² Sources: 1 Pew Internet & American Life Project, 2009 2 Email Marketing Reports, 2009 Copyright © 2010 Constant Contact, Inc. 6 .
7.
Why Email?
It’s Cost-effective: Direct Mail vs. Email ■ For the same response, direct mail costs 20 TIMES as much as email 1 ■ Email ROI is the highest when compared to other internet marketing mediums 2 1 Forrester Research, Inc. 2 Direct Marketing Association Copyright © 2010 Constant Contact, Inc. 7
8.
Email Marketing is
Not… Junk email Unsolicited and unwanted email Email from an unknown sender Dubious opt-out (if any) Copyright © 2010 Constant Contact, Inc. 8 .
9.
Email Marketing is…
■ Delivering professional email communications ■ To an interested audience who have asked to receive your emails ■ Containing information they find valuable Copyright © 2010 Constant Contact, Inc. 9 .
10.
Build Trust with
Email Marketing ■ Gaining Permission ■ Do they know me? ■ Do they care? ■ Setting Expectations ■ How many emails sent ■ When are emails sent ■ What type of information ■ Delivering on Promises ■ Matching expectations ■ Providing relevant content ■ Abiding by CAN SPAM Act ■ Including physical address ■ Providing opt-out ■ Utilizing Professional Services Copyright © 2010 Constant Contact, Inc. 10
11.
Regular Email vs.
Email Service Provider Email marketing services automate best practices ■ Provide easy-to-use templates ■ Reinforce brand identity ■ Email addressed to recipient only ■ Manage lists – adding new subscribers, handling bounce-backs, removing unsubscribes ■ Improve email delivery, track results and obey the law ■ No threshold for how many you Copyright © 2010 Constant Contact, Inc. 11
12.
STEP 1: Build
Your List with Permission Copyright © 2010 Constant Contact, Inc. 12
13.
Build Your List
Where You Connect Incoming or Events Email Place of Business Online Outgoing Calls and Meetings Signature Guest Book Presence 4 2 3 5 1 57% of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business. Customer & Prospect Database Source: Transact Media Group Copyright © 2010 Constant Contact, Inc .
14.
STEP 2: Create
Content That’s Opened & Read Copyright © 2010 Constant Contact, Inc. 14 .
15.
Content Has to
Have Value to Your Audience Promotional Relational Email Email Discounts, Savings Special privileges, coupons, offers, acknowledgement incentives. Knowledge Quality Informative Email Advice, research, facts, opinions, tips Copyright © 2010 Constant Contact, Inc. 15
16.
Keep Email Content
Concise Host large bodies of content… ■ On your website ■ In a PDF document ■ In a longer archived version Email only essential information ■ Use bullets or summaries ■ Link directly to the information ■ Give instructions if necessary Copyright © 2010 Constant Contact, Inc. 16 .
17.
Call Your Audience
to Action Calls to Action Include… ■ Links to click on ■ Information to print out ■ Phone numbers to call ■ Instructions for reading the email ■ Instructions for saving the email Describe the Immediate Benefits… ■ What’s in it for your audience? ■ Why should they do it now? Create immediate demand and desire for your emails Copyright © 2010 Constant Contact, Inc. 17
18.
Frequency & Delivery
Time How often to send ■ Create a master schedule ■ Include frequency in online sign-up, e.g. “Monthly Newsletter” ■ Keep content relevant to planned frequency When to send ■ When is your audience most likely to read it? ■ Day of week (Tuesday & Wednesday) ■ Time of day (10am to 3pm) ■ Test for timing ■ Divide your list into equal parts ■ Send at different times and compare results Maximum impact with minimum intrusion Copyright © 2010 Constant Contact, Inc. 18
19.
Is Your Email
Fantastic or Filtered? ESP Email Authenticated Deliverability Issues: aol msn yahoo other ISPs ■ Image Blocking ■ Individual Filters ■ Challenge Responses Filtering & Blocking (Avg 81% delivered – CTCT 97%**) ■ Bouncing ■ Blocking ■ Block-listing ■ Friends-listing ■ Reputation **Return Path verified ■ Sender Authentication ** Return Path verified Copyright © 2010 Constant Contact, Inc. 19
20.
Get Your Email
Opened The “From” line – Do I know you? Use a name your audience recognizes ■ Include your organization name or brand ■ Refer to your business in the same way your audience does ■ Be consistent 60% of consumers say the "from" line most often determines whether they open an email or delete it. Source: DoubleClick Copyright © 2010 Constant Contact, Inc. 20
21.
Match “From” Line
and “From” Email Address The “From” line – use a familiar email address Copyright © 2010 Constant Contact, Inc. 21
22.
Create a Great
Subject Line The “Subject” Line – Do I care? ■ Keep it short and simple ■ 30-40 characters including spaces (5-8 words) ■ Incorporate the immediate benefit of opening the email ■ Write it last 30% of consumers say the Emails with shorter “subject" line most often subject lines significantly determines whether they outperformed emails with open an email or delete it. longer subject lines. Source: DoubleClick - MailerMailer (2008) Copyright © 2010 Constant Contact, Inc. 22 .
23.
Avoid “Spam-speak”
The words: free, guarantee, spam, credit card etc. ALL CAPITAL LETTERS Excessive punctuation !!!, ??? Excessive use of “click here” $$, and other symbols No “From:” address Misleading subject lines Example: Typical spam “From” and “Subject” lines Copyright © 2010 Constant Contact, Inc. 23
24.
STEP 3: Review
Your Campaigns & Take Action + Email ESP Tracking Code Interaction Copyright © 2010 Constant Contact, Inc. 24
25.
Capitalize on Click-Throughs
Use click tracking to determine… ■ Audience interests ■ Clicks tell you what topics were interesting ■ Save clickers in an interest list for targeted follow up ■ Goal achievement ■ Use links to drive traffic toward conversion ■ Compare clicks to conversions and improve Copyright © 2010 Constant Contact, Inc. 25
26.
STEP 4: Integrate
Social Media with Email Microblogging site with 140 character space – share tips and links, monitor tweets for customer service Online profile site – share company personality, photos, staff, post news and events Online networking – share, solicit referrals and recommendations, and connect to interest groups Publishing space – build credibility as an expert and increase search engine results Video sharing site – gain recognition, offer how-tos, and increase search engine results Copyright © 2010 Constant Contact, Inc. 26
27.
How Do You
Use Social Media? Listen and interact with your audience Get to know your customers/clients/members Share resources, connections, information and advice Monitor Regularly Answer Effectively Post Regularly Copyright © 2010 Constant Contact, Inc. 27
28.
Create & Send
Content that Connects ■ Listen to conversations and react – address customer service issues, pull topics to use in email or blog content ■ Write once, post twice – push email content to social sites; write a blog and use content in email newsletter; chop a blog topic into individual tweets ■ Update your status – send updates that generate interest in email and other marketing campaigns – include signup option ■ Join the conversation – become a trusted source by answering questions and providing thoughtful comments in groups and blogs ■ Be authentic – talk like a human, not like a marketer ;) ■ Don’t sell or overly promote – keep the tone conversational, friendly and fun without the sales pitches Copyright © 2010 Constant Contact, Inc. 28
29.
Integrate Email &
Social Channels Allow readers to share email content Make email list with their social media networks opt-in available Make social on all social media opt-in media available in all platforms emails Make email list opt-in available on all social media sites Copyright © 2010 Constant Contact, Inc.
30.
Use Tools to
Manage Your Social Activity Popular time management and monitoring tools include: ■ Google Alerts ■ HootSuite ■ TweetDeck ■ NutshellMail Copyright © 2010 Constant Contact, Inc.
31.
NutshellMail – Monitor
& Manage Social Activity 31 Copyright © 2010 Constant Contact, Inc.
32.
Social Media Updates
Sent to Your Inbox Copyright © 2010 Constant Contact Inc. 32
33.
Interact with Your
Networks & Responders Check out groups & events Welcome new friends Share timely & interesting news Copyright © 2010 Constant Contact, Inc.
34.
What’s next?
Just getting started? ■ Sign up for a free trial ■ Start building your list ■ Create and send your first email ■ Create a Facebook business page and LinkedIn profile Ready to learn more? ■ Visit our Learning Center for webinars, tutorials, podcasts and more ■ Visit the Social Media section of our website ■ ReadThe Constant Contact Guide to Email Marketing ■ Sign up for NutshellMail www.ConstantContact.com Copyright © 2010 Constant Contact, Inc. 34
35.
Thank You!
@CorissaCTCT Constant Contact New England Copyright © 2010 Constant Contact Inc.
Jetzt herunterladen