Corinne Card: BrightonSEO 2019: Podcasting for subscribers, mentions and really big links

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Podcasting has been around for well over a decade but is now seeing a surge in popularity, especially among younger audiences. According to the BBC, half of UK podcast listeners are now under 35. The rapid growth of this type of long-form content presents a powerful marketing opportunity for businesses that can get to grips with podcasting, fast. In this talk, Corinne will detail recurrent features of the world’s most popular podcasts and reveal five key elements YOU can employ to make podcasts that win subscribers, mentions and really big links.

Marketing

SLIDESHARE.NET/CORINNECARD
PODCASTING FOR SUBSCRIBERS,
MENTIONS + REALLY BIG LINKS
CORINNE CARD // Full Story Media //
@FULLSTORYUK

Then, stuff
happened…
#brightonSEO @fullstoryuk

“Podcasting is
under-priced
attention”
- GaryVee

1. Start with a mission
#brightonSEO @fullstoryuk

“Follow your
curiosity”
Adelaide Goodeve
MINDSET TIPS
with Adelaide

3. Exciting
interviewees
#brightonSEO @fullstoryuk

4. Solid
intro
#brightonSEO @fullstoryuk

License
free
music
#brightonSEO @fullstoryuk

5. Build
relationships
#brightonSEO @fullstoryuk

A special
bond
#brightonSEO @fullstoryuk

“Know
your
audience”
#brightonSEO @fullstoryuk

“Deadlines are
critical”
Tom Bourlet
Spaghetti Traveller

“Consistency builds
engagement”
- Philippa Hammond
The Other 1%

“Invite
feedback”
Mike McGrail - The Different Minds Podcast

Measuring
success
#brightonSEO @fullstoryuk

#brightonSEO @fullstoryuk#brightonSEO @fullstoryuk
Can you stick with it?

#brightonSEO @fullstoryuk
Not sure?
Piggyback

Sure?
Then quit
the race #brightonSEO @fullstoryuk

Measuring
success
Tell your
stories #brightonSEO @fullstoryuk

SLIDESHARE.NET/CORINNECARD
BECOME A CHIEF STORYTELLER:
WWW.CHIEFSTORYTELLERS.COM
CORINNE CARD // Full Story Media //
@FULLSTORYUK

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Corinne Card: BrightonSEO 2019: Podcasting for subscribers, mentions and really big links

1. SLIDESHARE.NET/CORINNECARD PODCASTING FOR SUBSCRIBERS, MENTIONS + REALLY BIG LINKS CORINNE CARD // Full Story Media // @FULLSTORYUK

2. Once upon a time…

3. Then, stuff happened… #brightonSEO @fullstoryuk

6. “Podcasting is under-priced attention” - GaryVee

7. 93% of podcasts lie here

8. 1. Start with a mission #brightonSEO @fullstoryuk

9. “Follow your curiosity” Adelaide Goodeve MINDSET TIPS with Adelaide

10. “Pick a theme”

11. #brightonSEO @fullstoryuk

12. #brightonSEO @fullstoryuk

13. #brightonSEO @fullstoryuk

14. 3. Exciting interviewees #brightonSEO @fullstoryuk

15. “Connect with interviewees”

16. 4. Solid intro #brightonSEO @fullstoryuk

17. License free music #brightonSEO @fullstoryuk

18. 5. Build relationships #brightonSEO @fullstoryuk

19. A special bond #brightonSEO @fullstoryuk

20. “Know your audience” #brightonSEO @fullstoryuk

21. “Focus + empathy”

22. “Deadlines are critical” Tom Bourlet Spaghetti Traveller

23. “Consistency builds engagement” - Philippa Hammond The Other 1%

24. “Quality over quantity”

25. “Invite feedback” Mike McGrail - The Different Minds Podcast

26. Next steps

27. “Get started”

28. Recording #brightonSEO @fullstoryuk

29. Editing

30. Hosting

31. Measuring success #brightonSEO @fullstoryuk

32. #brightonSEO @fullstoryuk#brightonSEO @fullstoryuk Can you stick with it?

33. #brightonSEO @fullstoryuk Not sure? Piggyback

34. Sure? Then quit the race #brightonSEO @fullstoryuk

35. Switch on your imagination

36. Find your TRUE voice

37. Measuring success Tell your stories #brightonSEO @fullstoryuk

38. SLIDESHARE.NET/CORINNECARD BECOME A CHIEF STORYTELLER: WWW.CHIEFSTORYTELLERS.COM CORINNE CARD // Full Story Media // @FULLSTORYUK