1. Just Do It!
How Nike Got it All Wrong.
Rachael Goodwin, CPRP, CFEA
Recreation and Tourism Supervisor Town of Fountain Hills
Corey Povar, CPRP
Recreation Coordinator Town of Fountain Hills
2. Introduction
• You might be asking yourself, “Who are these
folks and why are they the experts on employee
motivation?”
▫ Well…we are not the experts, and what we cover
today is not the end-all-be-all with regards to
strategies in motivating staff
▫ But we do have staff, and we do have a pretty
strong office culture, so we thought we might
share our insights with you.
3.
4. Telling staff to, "Just do it”
just doesn’t work…
• Raise your hand if you LOVE
your job.
• Who would say they are
engaged with their jobs?
▫ What is engagement?
Is that the same thing as
happy?
• Why do our employees become
disengaged?
5. So…how do we prevent
disengagement, or how do we combat
it if it’s already happened?
• The organizational mission
• Staff need to know that the
work they do matters
• Employees today are looking
for a purpose
• How does this relate to the
Parks and Recreation field?
7. So…how do we prevent
disengagement, or how do we combat
it if it’s already happened?
• The organizational mission
• Staff need to know that the
work they do matters
• Employees today are looking
for a purpose
• How does this relate to the
Parks and Recreation field?
8. Here is an idea…shut up and listen!
• Even Negative Nellies have
value.
• You know your department,
your customers, your
operations. So why do you
need to listen all over again?
• Don’t write off your front line
folks; they can be the most
valued.
9. So let’s talk about the “M” word – and
why it may not be all about the benjis
• “M” word = Motivation
• Internal vs. External
Motivation
• Is the paycheck the ultimate
motivator?
• What’s up with these internal
motivators?
10.
11. What is on the inside…
• Achievement
• Recognition
• Meaning
• Responsibility
• And the granddaddy of them
all…learning and growth
12. So now what? What can you do to
affect some of these values?
• Empowerment
• Be willing to discuss career
growth and development.
• Creating in-between steps
and titles.
• Place value on training.
13. But wait, there’s more!
• Allowing staff to cultivate
projects or initiatives that
resonate with their personal
interests
• Development of skills and
resume builders
• Cross-organizational training
• Creative space to problem
solve
14. These are real people, not robots
• We all lead different roles
throughout the day.
• Your staff are more than the
sum of their roles.
• Invest in the whole person, not
just the employee.
▫ Genuine feedback and
encouragement
15. Bottom line take-away nuggets
• Hopefully you have room in
your head for a couple of
nuggets.
• Find realistic ways to make it
happen.
• Be a coach not a boss.
18. Hands-on activity: Workplace Yoga
Break
• Create a company culture:
▫ Productivity
▫ Creativity
▫ Social
▫ Health
• Staff that play together, stay
together.
