Conversations about web 2.0 and social networking PWA meeting - Rome, 18 March 2009

1. “ How can we face Facebook?” Conversations about web 2.0 and social networking PWA meeting - Rome, 18 March 2009 Federica Garbolino www.coreconsulting.it

3. “ Person of the year” TIME - 1982 “ Person of the year” TIME - 2006 THE STARTING POINT… Key words to say “web 2.0”: My internet; UGC (User Generated Content); P2P (Peer to Peer) collaboration

5. 2004: TIM O’REILLY New York, Sept 2008 Web 2.0 is a social phenomena. It’s not an evolution of the web but a change of paradigm Over 1 million applications The power of people and new values : trust, credibility, simplicity, sharing, reputation

7. YOU TUBE AND QUEEN RANIA http://www.youtube.com/watch?v=zAmJlUdjSKk&feature=channel http://www.youtube.com/ watch ?v=JPcw3fLeBHM&feature=channel

8. USER GENERATED & SHARED CONTENT Collaborative filmmaking Photo-sharing Slide sharing Social advertising

9. SLIDESHARE http://www.slideshare.net/guest190b7a/meet-the-most-influential-women-in-web-20-presentation

13. SOME OPPORTUNITIES TO RE-NEW MARKETING CHANNELS Unconventional Marketing GUERRILLA MARKETING Stickering – Environmental installations– On the road theaters– Flash Mobs – Cross-media games SOCIAL MEDIA MARKETING Building a presence in online social network (Facebook, MySpace, YouTube, Twitter…) VIRAL/BUZZ MARKETING Teaser, viral game, WOM, endorsement CONVERSATIONAL MARKETING Blog, communities, rating, social tagging AMBIENT MARKETING Dressing the space/ urban furnishing USER-GENERATED MARKETING Involve customers in the creation of the message or product design (crowdsourcing) PROXIMITY MARKETING Spread contents and services in close relation to a geographic location. Physical tagging, semacode.

14. THE SCENARIO THAT AWAITS US UNPREDICTABLE UBIQUITOUS VIRAL SIMPLE WEB 3.0 social networking mobile interactions internet of where/of things

15. THE MACHINE IS US/ING US FROM 3.17 http://www.youtube.com/ watch ?v=NLlGopyXT_g