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Real Estate Workplace Strategy  & Change Management Author: Coralie Clément  May 2009 – revised Feb. 2010 The Methodology (6 steps) References Why do you need a Workplace Strategy? Company commitment (based on surveys)
Company commitment to  Workplace Strategies Source:  IFMA Research July 2008 Microsoft & Corenet April 2009 of the respondents agree that the commitment to the overall AWS has  increased significantly to support current economic conditions report the presence of a WS Program within their organization 55% 76% ,[object Object],[object Object],[object Object]
Company commitment to  Workplace Strategies CRITICAL FACTOR: > When implementing change, communication continues to be critical to successful implementation of distributed WS. WS Results - Decline in sqf/worker. Positive evolution – CRES, IT & HR are working closer to build a joint vision for the best possible workplace. + Cost impact - Higher Technology costs must be factored when implementing AWS. AWS: Off site options encounter management’s resistance to  change followed by organization culture & technology constraints. - Source:  IFMA Research July 2008 Microsoft & Corenet April 2009
Why do you need a  Workplace Strategy ? Work Environments  that are aligned with  Corporate Goals  can  Encourage people to behave in new ways and help achieve desired Business results .    Workplace efficiency =>    productivity =>     Company Results SPACE AS A TOOL Source:  Alternative Officing strategies Steelcase Presentation
Why do you need a  Workplace Strategy ? Source:  IFMA Research July 2008 Microsoft & Corenet April 2009 => In accordance with the needs of their business => Attract & Retain Talent (work/life balance) => Generating improved productivity (motivation, collaboration …) => Resulting in cost efficiency ($/Sqf, capital efficiency) => Reducing  environmental impact of the property and workforce Deliver a more effective working environment
Why do you need a  Workplace Strategy ? General Electric After field employees at GE had their assigned desks replaced with high tech communication tools for working anywhere, anytime, they started spending 50% less time in the office and more time with their customers. Now when field employees need to access GE’s resources on-site, they can work at unassigned “hot desks” at various field facilities. Desk are full equipped and available at 1 st  come, 1 st  served basis. National City Bank Minneapolis based National City Bank saw teaming as a way of achieving greater customer satisfaction. So, the bank tore down walls between people, provided generous shared work surfaces so employees could easily work together, and accommodated changing team needs with a variety of flexible furnished areas. Workspaces based on function, rather than status, help people feel equal. For their efforts. He bank realized a 20% drop in turnover and increased performance. EXAMPLES Source:  Alternative Officing strategies - Steelcase Presentation
Workplace Strategy Methodology  Supporting the change ,[object Object],The most important is to ensure that the Workplace Strategy MAKES GOOD BUSINESS SENSE Defining the Goals 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workplace Strategy Methodology  Assessment > A starting point As an organization, the target is also to facilitate interactions, improve the collaboration and ease the company processes Company Assessment 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workplace Strategy Methodology  Creating a Common vision & Workplace concepts Creating Policy & Concepts 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workplace Strategy Methodology  Workplace Strategy Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Real Estate recommendation has been defined and your are now ready to start negotiating with the Business Units and the  stakeholders. Planning 4
Workplace Strategy Methodology  Implementation, Change Management & Project Delivery ,[object Object],[object Object],[object Object],[object Object],Implementation 5
Workplace Strategy Methodology Change Management tactics FAILED WORKPLACE CHANGE INITIATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Workplace Strategy Methodology Change Management tactics
Workplace Strategy Methodology  Change Management tactics
Workplace Strategy Methodology Change Acceptance Process Recognize the transition process takes time > Ensure that the Change can be part of the company DNA & everyone's job
Workplace Strategy Methodology Change Management tactics > Leadership Engagement > Evaluate risks > Top Change Team / Project Team > Realistic schedule > Pilot projects & Case Studies > Develop new Vision => Policies & Tool kit > Sponsor / Champion > Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],> Marketing Campaign > Training / Education > Communication must be planned strategically and begin early in the change process. It must focus on what the employees will gain and how it will be achieved.
Workplace Strategy Methodology Change Management tactics The Team must adapt to Employee’s reaction
Emotional response to Change Workplace Strategy Methodology Change Management tactics The Team must adapt to Employee’s reaction
Workplace Strategy Methodology  Adapt, Measure & Improve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continuous Improvement 6
References Innovations in Office Design - ”The critical influence approach to effective Work environments” by Diane Steigmeier 2008  CAP materials by GE Management Development Insitute, NY Microsoft/CoreNet AWS Survey – Dallas – April 2009 “ Measuring the Added Value of Corporate Real Estate Management”  by Anna-Liisa Lindholm & Karen M.Gibler 2006 IFMA Members survey – July 2008 Duffy F & Tanis J – “A vision of the new workplace” 1993 Alternative Officing strategies – Steelcase

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Workplace Strategy & Change Management

  • 1. Real Estate Workplace Strategy & Change Management Author: Coralie Clément May 2009 – revised Feb. 2010 The Methodology (6 steps) References Why do you need a Workplace Strategy? Company commitment (based on surveys)
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  • 3. Company commitment to Workplace Strategies CRITICAL FACTOR: > When implementing change, communication continues to be critical to successful implementation of distributed WS. WS Results - Decline in sqf/worker. Positive evolution – CRES, IT & HR are working closer to build a joint vision for the best possible workplace. + Cost impact - Higher Technology costs must be factored when implementing AWS. AWS: Off site options encounter management’s resistance to change followed by organization culture & technology constraints. - Source: IFMA Research July 2008 Microsoft & Corenet April 2009
  • 4. Why do you need a Workplace Strategy ? Work Environments that are aligned with Corporate Goals can Encourage people to behave in new ways and help achieve desired Business results .  Workplace efficiency =>  productivity =>  Company Results SPACE AS A TOOL Source: Alternative Officing strategies Steelcase Presentation
  • 5. Why do you need a Workplace Strategy ? Source: IFMA Research July 2008 Microsoft & Corenet April 2009 => In accordance with the needs of their business => Attract & Retain Talent (work/life balance) => Generating improved productivity (motivation, collaboration …) => Resulting in cost efficiency ($/Sqf, capital efficiency) => Reducing environmental impact of the property and workforce Deliver a more effective working environment
  • 6. Why do you need a Workplace Strategy ? General Electric After field employees at GE had their assigned desks replaced with high tech communication tools for working anywhere, anytime, they started spending 50% less time in the office and more time with their customers. Now when field employees need to access GE’s resources on-site, they can work at unassigned “hot desks” at various field facilities. Desk are full equipped and available at 1 st come, 1 st served basis. National City Bank Minneapolis based National City Bank saw teaming as a way of achieving greater customer satisfaction. So, the bank tore down walls between people, provided generous shared work surfaces so employees could easily work together, and accommodated changing team needs with a variety of flexible furnished areas. Workspaces based on function, rather than status, help people feel equal. For their efforts. He bank realized a 20% drop in turnover and increased performance. EXAMPLES Source: Alternative Officing strategies - Steelcase Presentation
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  • 13. Workplace Strategy Methodology Change Management tactics
  • 14. Workplace Strategy Methodology Change Management tactics
  • 15. Workplace Strategy Methodology Change Acceptance Process Recognize the transition process takes time > Ensure that the Change can be part of the company DNA & everyone's job
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  • 17. Workplace Strategy Methodology Change Management tactics The Team must adapt to Employee’s reaction
  • 18. Emotional response to Change Workplace Strategy Methodology Change Management tactics The Team must adapt to Employee’s reaction
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  • 20. References Innovations in Office Design - ”The critical influence approach to effective Work environments” by Diane Steigmeier 2008 CAP materials by GE Management Development Insitute, NY Microsoft/CoreNet AWS Survey – Dallas – April 2009 “ Measuring the Added Value of Corporate Real Estate Management” by Anna-Liisa Lindholm & Karen M.Gibler 2006 IFMA Members survey – July 2008 Duffy F & Tanis J – “A vision of the new workplace” 1993 Alternative Officing strategies – Steelcase