Writing For Public Relations: Simplifying Messages (Why SWOT is not enough) is a supplement to a communication plan outline covered in class. This supplement deck provides a simplified instruction on the importance of SWOT and CORE message systems in simplifying messages to have a greater impact. It compares apples to oranges, intentionally, because if you're an apple competing against other apples, you've already lost. It is presented as an after class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.

1. CORE
SWOT
Simplifying Messages.
(Why A SWOT Is Not Enough.)
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

2. SWOT
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

3. THIS IS AN APPLE.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

4. AND LIKE ALL APPLES,
It HAS ...
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

5. Strengths
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

6. Weaknesses
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

7. Opportunities
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

8. Threats
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

9. Apple
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

10. Healthy. Seasonal.
Symbolic. Shelf Life.
Antioxidants. Yield.
FIBER. Allergies.
Apple
Fresh. Pests.
Desserts. Mildew.
Variety. Competition.
Juice. Contamination.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

11. Healthy.
Fresh.
Variety.
Quality Promise.
Unique Selling Points?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

12. Except ...
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

13. Apples Do Not Exist
In A Vacuum.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

14. They compete with
other fruit.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

15. Healthy.
Fresh.
Variety.
Quality Promise.
Unique Selling Points?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

16. Unique Selling Points?
Healthy. Fresh. Variety. Quality Promise.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

17. Core messages
consider the
environment.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

18. And Then Find
Product contrasts.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

19. CORE
CORE
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

20. Contrast Commands Attention.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

21. Mild or Sour. Sweet.
Convenient. Protected.
Antioxidants. Vitamin c.
Crunchy. Juicy.
Environment.
Too Sweet. Bland.
Messy. Bruises.
Apples on Oranges
Oranges Shelf Life. Low Vitamin C. on Apples
Acidity. Seeds.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

22. Sweet, Juicy, And Loaded With Vitamin C.
A Crisp Variety Of Flavors, Loaded with Antioxidants.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

23. But What If Not
Everyone Wants
A Crisp Variety of
Flavors, Loaded
With Antioxidants?
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

24. Not Everyone Is
Your Customer.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

25. And That’s Okay.
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas

26. Simplifying Messages.
(Why SWOT Is Not Enough.)
Richard R. Becker, ABC
President, Copywrite, Ink.
copywriteink.com
copywriteink.blogspot.com
702.341.7135
Writing For Public Relations
Richard Becker, Copywrite, Ink. at
the University of Nevada, Las Vegas