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Pubcon Austin 2014 - Content Marketing Ideas for 2014

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Pubcon Austin 2014 - Content Marketing Ideas for 2014

  1. 1. Content Marketing Ideas for 2014 Sean Jackson, Copyblogger Media Presented at Pubcon Austin January 28, 2014
  2. 2. Who is Sean Jackson? CFO/Partner Copyblogger Media Vice Chairman DFWSEM Past President AAF-Dallas @seanthinks /in/seanajackson
  3. 3. SEO is DEAD The term, not the practice
  4. 4. Optimizing Content Discovery and Conversion External Social Media Aggregators Syndication On-Site Search Engines Performance Content Conversion
  5. 5. Content Symmetry Improving Current Content
  6. 6. Edit Headlines Review in-links Improve CTA Lists to Individual Revamp Keywords
  7. 7. Responsive Design One site, everywhere
  8. 8. 3-second Load Time Performance is crucial
  9. 9. 1. Improve DNS performance a) http://dyn.com/free-dns-test/ 2. Geo-aware full page cache solutions 3. It’s the code, not the server 1. http://www.webpagetest.org Source KISSmetrics
  10. 10. Author Attribution It’s not just Google
  11. 11. Repurpose Content More than Infographics
  12. 12. Aggregators • SlideShare.net • YouTube Syndication • Rel=canonical • Business Insider Guest Posts • Lists • Research
  13. 13. Land of opportunity
  14. 14. http://business.linkedin.com/marketingsolutions
  15. 15. 7 Ideas for 2014 1. Optimizing Content Discovery & Conversion is 2. 3. 4. 5. 6. 7. the new SEO Focus on Content Symmetry Responsive design is not optional Push performance to <3 sec load-time Author attribution will be more than Google+ Repurpose content in new ways LinkedIn is a huge opportunity
  16. 16. Let me know what you think. @seanthinks

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