Adding images to your content marketing posts will boost shares, make them more memorable, and increase understanding. Discover how to choose stock photos the right way, and what to avoid when picking visuals.

1. HOW TO
Fully Engage
Your Readers’
Brains with
Images

2. Let’s talk
about your
visual cortex

3. It processes visual
information fast, and
it’s hungry for images
Feed me

4. The image you
add to your next
piece of content
will connect with
your reader in
13 milliseconds
(maybe less!)
Yum!

5. Are you fully engaging your
readers’ brains with images?

6. FACT:
Content featuring
compelling images
averages 94% more
total views than
content without images.
50
100

7. In this presentation, you’ll learn
what designers and art directors
look for when choosing and
using images.

8. IMPORTANT NOTE:
Understand this and
you won’t get sued!

9. Google Image Search is NOT
for finding images to use in
your content. Images in Google
Image Search belong to someone.

10. Do not steal someone else’s
intellectual property and creative
work and put it on your website!

11. (Unless you enjoy being sued.)
Google Image Search

12. Keep clicking to discover
how to choose — and where
to find — amazing images for
your website.

13. Avoid images like these
at all costs

14. This one is too fake.

15. This one is too ridiculous!

16. Don’t pick images that are cute,
but unrelated to your topic.

17. These images are
most effective

18. Pick images that look like real
people (on a good hair day).

19. Look for images that
relate directly to your headline.

20. Don’t be afraid to
have a sense of humor.

21. Where to look for free images

22. •Pixabay
•Unsplash
•StockSnap
Favorite sites for free* images
*Remember: read and respect image licenses.

23. Where to look for paid images

24. Favorite sites for paid images
•Bigstock
•Shutterstock
•Getty Images

25. Try taking your
own photos
Use the
camera
in your
pocket!

26. Light up some brains today with images

27. Click to read the full post