1. How to Get Customers to
Connect with Your Business
Using Email, Social and
Mobile Marketing
Presented by
Jamie Turner
CEO
60 Second Marketer and 60 Second Communications

2. Pompeii

3. Successus the weaver loves a barmaid
named Iris who does not care about him.
And the more he begs, the less she cares.

4. In the end, we’re all just humans

5. Social and Mobile Get a
Lot of Attention, But
Email is Still a Marketer’s
Best Secret Weapon.

6. That Said, Success in
Email is About More
Than Just Segmenting
and Split Testing.

7. Instead, it’s About Leveraging
Triggers and Trust.

8. Verbal Triggers
• Free
• Now
• You
• Save
• Money
• Easy
• Guarantee
• Health
• Results
• New
• Love
• Discovery
• Proven
• Safety

9. Verbal Triggers
• Free
• Now
• You
• Save
• Money
• Easy
• Guarantee
• Health
• Results
• New
• Love
• Discovery
• Proven
• Safety

10. Hidden Triggers
High StatedValue
High UnstatedValue
Low StatedValue
Low UnstatedValue

11. Hidden Triggers
High StatedValue
High UnstatedValue
Low StatedValue
Low UnstatedValue

12. Hidden Triggers
High StatedValue
High UnstatedValue
Non-Essentials
(e.g., Free car wash at an auto dealership)
Low StatedValue
Low UnstatedValue

13. Hidden Triggers
High StatedValue
High UnstatedValue
Category Value
(e.g.,“Quality and value”)
Non-Essentials
(e.g., Free car wash at an auto dealership)
Low StatedValue
Low UnstatedValue

14. Hidden Triggers
High StatedValue
High UnstatedValue
Prime Mover
(e.g., Ease of obtaining financing)
Category Value
(e.g.,“Quality and value”)
Non-Essentials
(e.g., Free car wash at an auto dealership)
Low StatedValue
Low UnstatedValue

15. Hidden Triggers
High StatedValue
High UnstatedValue
Prime Mover
(e.g., Ease of obtaining financing)
Category Value
(e.g.,“Quality and value”)
Non-Essentials
(e.g., Free car wash at an auto dealership)
Hidden Trigger
(e.g.,“I find the salesperson attractive”)
Low StatedValue
Low UnstatedValue

16. Leveraging Triggers via New Media

17. We Used to Take Pictures This Way...

18. Now, We Take Pictures This Way....

19. We Used to Take Notes This Way...

20. Now, We Take Notes This Way....

21. We Used to Surf the Web This Way...

22. Now, We Surf the Web This Way...

23. We Used to Read Newspapers This Way...

24. Now, We Read Newspapers This Way....

25. We Used to Listen to Music This Way...

26. Now, We Listen to Music This Way....

27. We Used to Play Games This Way...

28. Now, We Play Games This Way....

29. We Used to Watch Video This Way...

30. Now, We Watch Video This Way....

31. We Used to Navigate This Way...

32. Now, We Navigate This Way....

33. We Used to Get Discounts This Way...

34. Now, We Get Discounts This Way....

35. We Used to Shop This Way...

36. Now, We Shop This Way....

37. We Use to Re-Fill Prescriptions This Way...

38. Now, We Re-Fill Prescriptions This Way....

39. So, the Way We Communicate
Has Changed. But There’s One
Thing That Will Never Change...

40. Humans Are Attracted to
People and Brands They Have
an Emotional Connection to.

41. Consumer Behavior Secret #1: People
Don’t Always Know Why They Trust Brands

42. Consumer Behavior Secret #2: People Buy
Emotionally and Rationalize Logically

43. Consumer Behavior Secret #2: People Buy
Emotionally and Rationalize Logically

44. Consumer Behavior Secret #3: Females
and Males Process Information Differently

45. Female Brain
Consumer Behavior Secret #3: Females
and Males Process Information Differently

46. Male BrainFemale Brain
Consumer Behavior Secret #3: Females
and Males Process Information Differently

47. Building Trust in the 20th Century

48. Building Trust in the 21st Century

49. Website
Email Marketing
YouTube Videos
Speeches
Events
Blog Postings
Online Seminars
and Webinars
eBooks
Twitter
Pinterest
Blog White Papers
Building Trust in the 21st Century
YOU

50. Why the Future of Digital Marketing is
Still Email

51. Email (4.16%) Social (0.48%) Mobile (0.25%)
Source: Forrester, Nielsen
Email Converts Better Than Social/Mobile

52. 0
1
2
3
4
5
Email (4.16%) Social (0.48%) Mobile (0.25%)
Source: Forrester, Nielsen
Email Converts Better Than Social/Mobile

53. Email Converts Better Than Social/Mobile
Source: Monetate

54. Action Steps for
You

55. Let’s Connect
Follow me here:
60SecondMarketer.com/blog
@AskJamieTurner
Contact me:
Jamie.Turner@60SecondCommunications.com
001-678-313-3472