Boosting conversion: an offer you can't refuse! Presentation of Copernica's Walter van der Scheer on succesful cases of ecommerce organisations, what to do and what not. Presented at E-shop Expo in Brussels, 30th of March & 1st of April

1. E-shop Expo Walter van der Scheer Sales manager “ An offer you can’t refuse” Dialogue marketing for webshops

2. Online marketing Social media SEO/SEA Affiliates

3. 3-5 % 97-95 % Social media SEO/SEA Affiliates Conversion No conversion Dm campaigns

4. 3-5 % 97-95 % Online marketing Social media SEO/SEA Affiliates Web traffic Dm campaigns Conversion No conversion

5. Success == Customer focus == Dialogue “ We don't want customers, we need fans.” Frits van Eerd, CEO of Jumbo supermarkets and CEO of the year 2010

7. SPAM? E-mailing from Mother London Youtube: 283410 views, 575 comments

8. 1: Enriching profiles “ Be a sharpshooter, take aim before you fire and use your ammo wisely”

9. Online marketing Social media SEO/SEA Affiliates Web traffic Dm campaigns Conversion No conversion

10. Online marketing Social media SEO/SEA Affiliates Web traffic Dm campaigns Conversion No conversion

16. You have 1 message in your inbox Enriching profiles

17. You have 1 message in you inbox Enriching profiles

18. Enriching profiles

19. 2: Conversion “ Sometimes conversion is waiting for that little extra push.”

20. Online marketing Social media SEO/SEA Affiliates Web traffic Dm campaigns Conversion No conversion

25. Good offers E-coupons have conversion rates as high as 60% and over! Conversion

26. Online marketing Social media SEO/SEA Affiliates Web traffic Dm campaigns Conversion No conversion

30. 3: Campaign management “ Relevancy is a 360 degrees experience.”

33. Individualized offer Campaign management

35. Campaign management

36. Campaign management

40. References

41. Copernica Marketing Software

42. Copernica Marketing Software

43. Copernica Marketing Software

44. License fees (end-users) Get started! An offer you can’t refuse! Online training: € 225,- Initial Monthly License - € 150,- Users 1-5* - € 50,- 6-10* - € 25,- > 10* - € 10,- * Per user

45. Verzendkosten An offer you can’t refuse! Online training: € 225,- Get started! Variable rates E-mail (per message sent) € 0,02 - € 0,002 Sms (per message sent) € 0,12 - € 0,08 Webpages (per page per month) € 2 - € 1

46. Thank you! Walter van der Scheer Sales manager T: +31 (0)23-7510500 E: Walter.vanderscheer@copernica.com Linkedin: www.linkedin.com/in/waltervdscheer Would you like to receive: 1: Sheets 2: Special whitepaper for webshops 3: Offer! Then please leave me your business card!