Delivering Delight

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This document discusses how to deliver delight to users through innovation. It notes that innovation often looks stupid at first. True innovation delights users and attracts their attention in this new economy where attention is the currency. The document encourages focusing on empowering hands-on innovation that aims high, while also recognizing that change takes time and this work is difficult but should be fun. Management must support innovation by not doing stupid things. The document concludes by thanking the reader.

Design

Cono-bosoco
Letting go of what
you value opens the
way to greater value

UX isn’t a design
problem, it’s a
power struggle

The cost to make
something no
longer relates to
the selling price

Innovation is in
the hands of the
hands-on

Innovation
looks stupid
Innovation looks stupid

Innovation looks stupid
Selling margaritas

Innovation looks stupid
Amazon Dash Buttons

“The way to have
good ideas is to have
a lot of ideas”
—Linus Pauling

Business is a
machine for not
doing stupid things

Management is
dead. Long live
management.

If you are not
having fun, you are
not doing it right

Thank You
alan@cooper.com
Twitter: @MrAlanCooper
Medium: mralancooper
Tumblr: mralancooper

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Delivering Delight

1. Delivering Delight 2016 April 2016

2. Delivering Delight Alan Cooper 2016

5. Cono-bosoco Letting go of what you value opens the way to greater value

6. UX isn’t a design problem, it’s a power struggle

7. The cost to make something no longer relates to the selling price

8. Attention is the new currency

9. Delight attracts attention

10. Innovation delights

11. Innovation is in the hands of the hands-on

12. Innovation looks stupid Innovation looks stupid

13. Innovation looks stupid

14. Innovation looks stupid Selling margaritas

15. Innovation looks stupid Amazon Dash Buttons

16. Innovation looks stupid

17. Innovation looks stupid

18. Innovation looks stupid

19. Innovation looks stupid Cable TV

20. Innovation looks stupid

21. Innovation looks stupid

22. Innovation looks stupid

23. Innovation looks stupid

24. Don’t make the user feel stupid

25. “The way to have good ideas is to have a lot of ideas” —Linus Pauling

26. Business is a machine for not doing stupid things

27. Management is dead. Long live management.

28. Focus Empower Aim high

29. This stuff is hard

30. This stuff takes time

31. Change is constant

32. If you are not having fun, you are not doing it right

33. You are the keystone of the arch

34. Thank You alan@cooper.com Twitter: @MrAlanCooper Medium: mralancooper Tumblr: mralancooper