For many years the lions share of prime promotional space has been allocated to non-refrigerated grocery products. Recent evolutionary developments in the category of refrigerated products made the demand for a new promotional in-store tool necessary. Thanks to COOLIO™ there now is a way to launch and promote refrigerated products out of the limited confi nes of the fi xed permanent coolers of the grocery stores. After its launch in 2009 COOLIO™ had a consistent growth. Already represented in more than 40 countries worldwide COOLIO™ is now ready to conquer the world. Because the objective of in-store communication is to reach the shopping consumer with the right message at the right place, COOLIO™ is the ideal tool for refrigerated promotion. The combination of a permanent cooler unit witha re-brandable, temporary cardboard (upper-part) called FRESHBOARD™ is unique in its kind. The highly engineered and patented system with a 12 weeks shelf life can be easily refreshed for the next promotion. High resolution graphics will be printed on the FRESHBOARD™ to attract extra attention in-store. No longer your products will be hidden in a permanent cooler only to be viewed by the consumer when he is directly above your product. Cross merchandising opportunities abound as the Plug & Play COOLIO™ is totally portable. The small footprint allows you to put the COOLIO™ at every location in-store. The fi nal outcome for you, brand-marketeer or retailer, is the realization of added value which will result in greater turn-over, higher margin and more brand awareness.

1. Explore a world of creative
cool possibilities
www.coolio-international.com

2. Recent research proves that shoppers
will NOT notice 90% of all new fresh
products launched in supermarkets!
Your product deserves better!
• Height: 53,8 cm
• Width: 46,0 cm
• Depth: 46,0 cm
• Weight: 25 Kg
• Technical Data: 2,3 A • 230 V • 50Hz
• Energy Consumption: 6 kWh/day
(measured under ISO 23953 "refrigerated
display cabinets" standard (22°C/60%H)
• Refrigerant: R290
• Temp.: +3° C / +7° C
• Wheels: 4 (2 with brake)
• Polyethylene Casing
• Noise level: 55 dB
• Ambient conditions: 22°C / 60% Hum.
• Digital electronic temp. control
• Automatic water evaporation
• Plug-and-play cooler
• No defrost time
• Option: 115 V
Innovative revolution in refrigerated product promotion
For many years the lions share of prime promotional the grocery stores. After its launch in 2009 COOLIO™
space has been allocated to non-refrigerated gro- had a consistent growth. Already represented in
cery products. Recent evolutionary developments more than 40 countries worldwide COOLIO™ is now
in the category of refrigerated products made the ready to conquer the world. Because the objective
demand for a new promotional in-store tool ne- of in-store communication is to reach the shopping
cessary. Thanks to COOLIO™ there now is a way to consumer with the right message at the right place,
launch and promote refrigerated products out of the COOLIO™ is the ideal tool for refrigerated promotion.
limited confines of the fixed permanent coolers of The combination of a permanent cooler unit with

3. One COOLIO opens TM
a world of possibilities!
DUMPBIN ISLAND OPEN-TOP CHECK-OUT TRADITIONAL
FRESHBOARD™ FRESHBOARD™ FRESHBOARD™ FRESHBOARD™ FRESHBOARD™
a re-brandable, temporary cardboard (upper-part) is directly above your product. Cross merchandising
called FRESHBOARD™ is unique in its kind. The highly opportunities abound as the Plug & Play COOLIO™
engineered and patented system with a 12 weeks is totally portable. The small footprint allows you to
shelf life can be easily refreshed for the next promo- put the COOLIO™ at every location in-store. The final
tion. High resolution graphics will be printed on the outcome for you, brand-marketeer or retailer, is the
FRESHBOARD™ to attract extra attention in-store. No realization of added value which will result in greater
longer your products will be hidden in a permanent turn-over, higher margin and more brand awareness.
cooler only to be viewed by the consumer when he
www.coolio-international.com

4. • Height: 203,5 cm
• Width: 44,5 cm
• Depth: 44 cm
• Shelves: 3
bottom tray 41 x 28 x 3,5 cm
• Max. load per shelf: 25 Kg
• Weight : 7,5 Kg (approx.)
• Content: 160 L (approx.)
• Material : Cardboard / Wood
• Options:
LED Light
Night Curtain
Scanrails (data strips)
Shelf dividers
Sound device
TRADITIONAL FRESHBOARD
TM
The TRADITIONAL FRESHBOARD™ is our classic- the topcard is perfect to communicate your promoti-
base. Its dimensions are optimized for a perfect on or specific offer. There are a lot of add-ons for this
secondary placement or for temporary promotional FRESHBOARD™ like LED-illumination, night-curtain,
tool. The TRADITIONAL FRESHBOARD™ is tall and leafletholder and much more. All parts are finished
has a great visual impact in-store. The printed sides with a UV-layer to protect the cardboard against
bring the customer in contact with your product and humidity. Best quality for maximum success!

5. Changing the unique
FRESHBOARD™ in-store
will only take 5 minutes.
COOLIO™ Cooling unit
FRESHBOARD™ Sleeve
1 Topper
3 Trays with Inlays
6 wooden Tray supports
1 air-circulation Top
2 extra clips
A normal promotion period in a retail environment FRESHBOARD™ can be manufactured easily and ra-
will be between minimum 1 and maximum 12 weeks, pidly. The printing of the FRESHBOARD™ will be done
depending on type of store and product. Because in lithoprinting or digital printing and this depending
most of our clients have a multi-brand portfolio, the on quantities and image changes. “Speed to market”
COOLIO™-concept gives them the opportunity for is essential in promotion and therefore we will print
rebranding the cooler without much handling and your FRESHBOARD™ in or near to your market. We
cost. Changing the unique patented FRESHBOARD™ ensure high quality, large flexibility and of course short
in-store will only take 5 minutes. The graphics on the delivery timing (4 – 8 weeks after receiving printdata).
www.coolio-international.com

6. CHECK- OUT FRESHBOARD
TM
Using COOLIO™, in combination with our Check-Out
FRESHBOARD™ results in an effective way of utilizing
space in the checkout area and this with a specific
height! Our Check-Out FRESHBOARDS™ attract a
captive audience in the aisle of any supermarket or
convenience store, promoting your fresh products
that customers might not know about yet. Promote
impulse purchases, and get it done by Check-Out • Height: 157,5 cm
• Width: 44,5 cm
FRESHBOARDS™. While customers wait in line, we al-
• Depth: 44 cm
low them to continue shopping at cash registers. The • Weight : 7 Kg
• Content: 123 L
Check-Out FRESHBOARDS™ provide customers an • Material : Cardboard / Wood
• Shelves: 2 + bottom
opportunity to re-establish eye contact. Our unique 41 x 28 x 3,5 cm
cardboard cooler display enables presentation of pro-
motional chilled food or drinks, appetizers or specials
in an attractive manner: draw attention to particular
areas!
ISLAND FRESHBOARD
TM
The Island FRESHBOARD™ is the perfect tool to
boost the sales of your product on a short time notice.
It can be put in an open area at the point of sales,
create maximum visibility! Because the merchandise
within the FRESHBOARD™ is accessible from various
sides, your products will be seen, and sold more of-
ten. Of course this Island FRESHBOARD™ also fits
perfect on the COOLIO™ unit and is therefore a great
way for cross-merchandising and exposing fresh
products out of the standard cooling area.
• Height: 85 cm
• Width: 70 cm
• Depth: 70 cm
• Weight : 7 Kg
• Content: 90 L (approx.)
• Material :
Cardboard / PetG 4 mm

7. OPEN-TOP FRESHBOARD
TM
The Open-Top FRESHBOARD™ is an attractive way
to boost impulse purchases. This FRESHBOARD™
is perfect for spontaneous add-to-cart and a great
way to increase the sales of your chilled products.
The Open-Top FRESHBOARD™ is equipped with a
closing cover, helping to save energy at night. A
FRESHBOARD™ ideal to be placed in smaller stores,
• Height: 115,7 cm
convenience or petrol shops.
• Width: 44,5 cm
• Depth: 44 cm
• Weight : 5 Kg (approx.)
• Content: 85 L (approx.)
• Material : Cardboard / PetG
• Topcard: Closing cover /
night saver
DUMPBIN FRESHBOARD
TM
Combining the FRESHBOARD™ Dumpbin with a
COOLIO™-unit creates a free-standing display that
offers functionality and savings. It becomes as such a
perfect “Grab & Go” display for promoting chilled pro-
ducts in-store. The optional three-sided transparent
windows are a great way to highlight your product:
shoppers will see and finally grab a fresh product to
add to their basket.
• Excellent use for short-term promotions
• Height: 76,1 cm
• Fits on a standard COOLIO™ in no time
• Width: 44,5 cm
• Depth: 44 cm • Easy to assemble, no tools needed
• Weight : 4,5 Kg (approx.)
• Content: 55 L (approx.)
• Material:
Cardboard FSC© approved EE-flute
3mm, 3 sides transparent PVC 0,5 mm
www.coolio-international.com

8. The impact ratio of semi-permanent
fixtures are between 2-34% ...
Promotional displays
are between 17-55%!
COOLIO advantages
TM
D™ h retailer
™ & FR ESHBOAR ne gotiate wit
COOLIO cheaper to
motions easier and chandiser
s
1. Shor t term pro l sa les or mer
n-technica
y possib le with no
2. Deliver y
plug & pla l impact
. Easy to install: high visua
3 with
ssibilities
randing po
4. Great b minutes
tion time: 5 -10
5. Installa eek
of min. 1 w
6. romo tion period
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ycle 3-5 y
ca sing (life c
7. Strong
DUMPBIN FB
FRESH FRAME TOWER
BEVERAGES
BEVERAGES & FOOD
ISLAND FB
DAIRY / YOHURT
CHECK-OUT FB
TRADITIONAL FB BEVERAGES
PRE-PACKED MEAT
TRADITIONAL FB
FRESH FOOD
DAIRY CORNER
PRE-PACKED FOOD
DUMPBIN FB GRAB & GO BEVERAGES
CANS
AISLES
CHECK OUT AREA
OPEN-TOP FB
BEVERAGES
ISLAND FB
PRE-PACKED FOODS

9. The world of COOLIO & FRESHBOARD
TM TM
Manufacturing COOLIO™
• Europe (Belgium)
Manufacturing FRESHBOARD™ • Asia (China)
• Europe (Belgium)
• North America (Canada)
• Central America (Mexico) Warehousing COOLIO™
• Australia & New Zealand (Melbourne) • Europe (Belgium)
• South Africa (Cape Town) • North America (Canada)
• Russia (Moscow) • Australia (Melbourne)
North AMERICA EUROPE AFRICA MIDDLE EAST OCEANIA ASIA
CANADA & USA BELGIUM HUNGARY NORWAY ALGERIA DUBAI AUSTRALIA PHILIPPINES
FRANCE POLAND SWEDEN GABON U.A.E. NEW ZEALAND HONG KONG
CENTRAL AMERICA NETHERLANDS GERMANY FINLAND LIBYA ISRAEL SINGAPORE
MEXICO PORTUGAL SPAIN DENMARK MOROCCO JAPAN
ITALY CZECH REP. TURKEY NIGERIA KOREA
SOUTH AMERICA IRELAND GREECE ESTONIA SOUTH AFRICA
BRAZIL U.K. CYPRUS RUSSIA TUNISIA
PERU AUSTRIA SWITZERLAND (WESTERN)
CHILE
Your advantage by using our global network
To ensure our customers with the best service, we vice. With multiple manufacturing- and warehousing-
created a worldwide network of licensed COOLIO™- spots all over the world, we are able to guarantee short
distributors and agents who offer a complete full-ser- delivery timings and maintain global quality standards.
www.coolio-international.com

10. Personalizing the
FRESH-FRAME TOWER
can be done in no time.
• Height: 163,5 cm
• Width: 53,9 cm
• Depth: 54,7 cm
• Shelves: 3
• Weight : 20 Kg (approx.)
• Content: 165 L (approx.)
• Material :
Aluminium / Alucobound
• Options:
Led Light
Night curtain
Transportbag
FRESH-FRAME TOWER
The FRESH-FRAME TOWER has enlarged our COOLIO™ Tower is solid, stable, has fully printed side panels and
and FRESHBOARD™ concept and we are sure that by fits perfectly on the COOLIO™-unit. Again, we made
introducing this semi-permanent FRESH-FRAME, we sure that the changeable decoration panels can be
will deliver tremendous added value to our existing mounted in the aluminum frame in only a few minutes
promotional FRESHBOARDS™ range! The Fresh- without using tools. The Fresh-Frame becomes as
Frame Tower is the solution for chilled promotional such a perfect re-usable display ideal for more fre-
product launches that exceed the 12 standard weeks. quent and longer in-store actions.
The highly flexible and easy-to-build FRESH-FRAME

11. Images below explain the simplicity of the easy frame. To increase the visual attraction, additional
build-up of the FRESH-FRAME TOWER. The module led light is available. An optional eco-saving night-
consists out of aluminum side and back frames and curtain reduces energy at night and at the same time,
isolation panels that fit on the COOLIO™ Unit. Three helps preserving your products even longer. The
adjustable shelves and a moulded roof complete main advantages: Flexibility and easy to position any-
the basis. Personalizing the FRESH-FRAME TOWER where in-store, great product visibility, high branding
can be done in no time, by “clicking” branded top, and product illumination, re-usable, low energy con-
bottom & side decoration panels in the aluminum sumption, and easy to handle & store (transport-bag).
www.coolio-international.com

12. ibilities ...
ens a w orld of poss
OOLIO op
TM
One C
rnational
CO OLIO Inte 1st. Floor
res traat 6-8,
De Burbu
ntwerpen
B-2000 A
Belgium
For more information on your local distributor please check our website:
www.coolio-international.com