Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?
3. â
Large companies are
somewhat like me â once
they get used to a certain
behavior, they develop a
certain culture and a set
of procedures, processes
and a work environment â
that deďŹnes them and
their future.
5. â
These instructions are often
so ingrained in a corporate
psyche, that they start to
impede progress â mostly
because they encourage a
type of repeated behavior, â
which becomes a pattern
that is hard to break.
http://www.ďŹickr.com/photos/mrdubyah/5311898687/
7. â
To be a product manger at Google
â
they love you to have a CS degree,
but people who start social products
are not necessarily engineers.
http://www.sapergalleries.com/Gonsalves.html
9. story transition
â
And the truly perplexing aspect is that weâre not even ďŹghting with the right
weapons. We are still too often trying to approach each price range on a
device-to-device basis. The battle of devices has now become a war of
ecosystems, where ecosystems include not only the hardware and
software of the device, but developers, applications, ecommerce, advertising,
search, social applications, location-based services, uniďŹed communications
and many other things. Our competitors arenât taking our market share with
devices; they are taking our market share with an entire ecosystem.This
â
means weâre going to have to decide how we either build, catalyse or join an
ecosystem. This is one of the decisions we need to make. In the meantime,
weâve lost market share, weâve lost mind share and weâve lost time.
(Elopâs Memo to Nokia Team)
31. Š 2011 Valeria
Maltoni, Conversation Agent
www.conversationagent.com @ConversationAge
What content behaviors are you going to change?
http://www.ďŹickr.com/photos/brandoncwarren/4172990687/