This document discusses how professionals can use social media to manage their careers. It recommends taking a strategic approach to social media by focusing first on building relationships with people, mapping career goals and objectives, and developing a strategy and personal brand. The document also explains how social media gives recruiters and companies a way to discover talented candidates and see examples of their work and how they interact with others. Professionals are advised to participate, share valuable content, and network in order to develop their personal brand and opportunities through their online connections.

1. Career Development and Social Media Valeria Maltoni, ConversationAgent.com International Association of Business Communicators (IABC) 2009 Photo: Tasumi1968 - http://www.flickr.com/photos/mr_mum1968/396209370/

2. “ The human connection is the key to career success.” Photo: bbcs – http://www.flickr.com/photos/bbsc30/168832715/

3. Photo: unaesthetic – http://www.flickr.com/photos/unaesthetic/22725413/ How do you stand out?

5. Career mgmt = ongoing discipline developing relationships learning new skills sharing contacts and information mapping options taking control being in active pursuit

11. connections expertise – Q&A recommendations business card find opportunities through network summary of experience context

12. networking information build relationships with potential contacts connect with peers and existing contacts help out others and use social currency to develop your brand let others know what you’re working on gain feedback from the community sounding board for questions stay current on news, trends 140 characters

14. don’ts automate conversation broadcast copy content be negative be disrespectful

16. hiring process

17. best candidates have a job

19. ability to see how candidate relates and interacts less automated search, more effective