Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Top to bottom webpage SEO you can do yourself Sue Polinsky ConvergeSouth2012
1. TOP TO BOTTOM SEO
Sue Polinsky, President
TechTriad.com
ConvergeSouth 2012 – Nonprofit Websites
2. WHAT IS SEO AND WHY DO I CARE?
OWN THESE WORDS THE TOP-TO-BOTTOM
Search Engine Optimization Page Titles
Organic Search Heading Tags
Search Result Content ,Content, Content!
Site Ranking Link Titles
Pay Per Click Meta Keywords
SEM, SMM Meta Descriptions
Pictures
3. IF YOU CAN EDIT YOUR WEBSITE
Increase your SEO
Get found more easily on organic searches
Get “better Google”
Increase Bing search hits
4. START AT THE TOP – PAGE TITLE!
Page Title Your tagline in the title
Page Name
shows up in the
browser
Make it EASY to
find donations
7. USING WORDPRESS EXTRAS
Nice Google preview
Find your SEO under
the page text box.
Make a custom title.
If you don’t see any SEO options, tell your website
designer that you want that tool. It’s free and fairly easy.
8. CHECKUP
Checklist for page titles
1. Make every page title unique
2. Make sure it matches the page
content
3. See your Analytics for keyword
searches
4. Use your tagline
5. Be sure your content has the title
words throughout – repeat them!
9. HEADING TAGS ARE YOUR FRIENDS
“H” tags are read by browsers
Put important words in <h> tags
Put important words in <h> tags
Use common tags, like <h1>, <h2>, and <h3>
First words on page – use an <h> tag
Sub-headings should be in <h> tag format
Want to see what that looks like?
10. HEADING TAGS IN WORDPRESS
Drop down the list when you’re
clicked in the paragraph.
Now the search engines find “volunteer
TEDxGreensboro” more quickly and it will
be a “hit” on a search.
Use “h” tags judiciously. Only headings,
sub-headings and VERY important section
dividers should be in “h” tags.
More is NOT better. Quality rules.
11. HEADING TAGS IN CONTRIBUTE
You think people are interested in “granting programs?” So do I!
12. CHECKUP
Checklist for heading tags
1. Use heading tags for titles & Poor, sad <h3> tag!
sections • What WHO does?
• What you do about what?
2. Use h1, h2, and h3 tags • Who do you do it to?
3. Be judicious – don’t over-use
4. Use important keywords in H tags
<h3>Helping Guilford County Nonprofits</h3>
13. HOMEPAGE – CONTENT RULES!
Spend an inordinate amount of time writing the best
text possible for your homepage.
This is a place to call in a favor from a PR bud or
board member.
Homepage text matters. Treat it well.
After all of that, change it on occasion!
(Like you don’t have enough to do, right?)
14. HOMEPAGE TEXT IN CONTRIBUTE
Use your keywords!
You’d know these words if you
lived in Danville or the Dan
River Region!
15. HOMEPAGE TEXT IN WORDPRESS
WordPress treats
homepage text differently
It’s often found in a
widget or on a special
page
Take ownership! Be sure
you know how to update
your homepage text.
Be sure you have some
homepage text and not
just a slideshow.
16. CHECKUP
Checklist for homepage text
1. Be sure there is editable homepage text
2. Edit the text from time to time
3. Use “h” tags for a descriptive homepage
title and sub-titles
4. Put a lot of thought (and keywords) into
homepage text
(get the keywords from your Analytics!)
5. Spend a LOT of time on all your page
content, but focus first on your
homepage and DONATE page
17. LINK TEXT – EASY SEO
Link text is so abused: see “Click here”
Use keywords in links. Sue’s rule.
Write quality links
Low quality link:
<a href="myPage.html">My Link Text</a>
Let’s look at some high quality links
18. HIGH QUALITY LINKS
Quality link:
<a href="/support-ymca-greensboro/support-ymca-
greensboro.html">See the healthy living programs for
boys and girls in Greensboro</a>
The link text appears on the page like this:
Read more about the YMCA’s programs for youth and
see the healthy living programs for boys & girls in
Greensboro
19. CHECKUP
Checklist for quality link text
1. Easily done in every web editing program
2. Use keywords in the link text that support your page
3. Write readable links that duplicate your message
4. Never use “click here” as your entire link
5. Which takes us to website structure…
20. FILE AND FOLDER NAMES
You really can’t control the structure of your
site after it’s built, but you can optimize for
future pages and folders.
Good folder name: “about-after-gateway”
Eh… folder name: “about-us”
21. META TAGS: KEYWORDS & DESCRIPTIONS
Keywords Description
Not a big deal anymore More important to Bing
You can use them anyway Must match your page’s
Customize per page content
Use keywords (one more (So, rewrite your content!)
time) 1-2 sentences that you
Don’t use too many! want to see on a search
result
22. META KEYWORDS IN WORDPRESS
WordPress isn’t fond of meta keywords
Google does not use the keywords meta tag in web ranking.
Some search engines don't use the meta tag information any more because
many people abused it. In fact, meta tags may not represent the content of
your site, but, it still doesn't hurt your status with search engines if you make
use of these little bits of information, and do so truthfully.
Without a doubt, content is the biggest contributor to search engine page
ranking, so if you want to raise your rankings, make sure you have quality
content.
Bottom line: get a WordPress SEO plugin.
23. META KEYWORDS IN CONTRIBUTE
In editing mode, “Format/Keywords & Description”
A different page; how it
appears to your browser
24. SEO WITH PICTURES & MEDIA
Video and pictures are good.
Use them.
TAG them.
Use ALT text
Because it’s the right thing to do
Because it gets SEO
Be sure your images are legal!
25.
26. IMAGE PROPERTIES IN CONTRIBUTE
Set or change image
properties in Contribute
Use ALT text – it can be
picked up by search
engines
Example:
Photo of peer counseling session at Win-Win Resolutions,
character building and conflict resolution in Greensboro, NC
27. FIND ME ONLINE
Dr. Sue Polinsky
President, TechTriad, Inc.
Phone: 336-852-4321
Email: sue@techtriad.com
Twitter: @suepolinsky, techtriad
Facebook: facebook.com/suepolinsky
facebook.com/techtriad
Google+: spolinsky@gmail.com
LinkedIn: suepolinsky
4Square: suepolinsky