8. Budget Allocation
We have shifted our lead generation budget for
LinkedIn to run Lead Gen Forms due to the
success we have seen so far.
Lead Gen Forms are pre-filled with accurate
LinkedIn profile data, letting members send you
their professional info with just a couple of clicks.
LINKEDIN
LEAD GEN FORMS
11. HIGH-IMPACT
TARGETING +
CONTENT
Targeting the Right Person:
• Geography
• Job Title
• Job Function or Skills
• Job Seniority
• Field of Study
Targeting Tips
• Years of experience > Age
15. • Quantity: If you’re looking for more candidates, ask marketing for
strategies to reach new markets or broader audiences.
• Quality: If you’re looking for better candidates, ask marketing for
strategies to qualify leads more directly.
• Measurement: If you want to understand the value of your
investment in digital, ask marketing for an ROI report.
KEY TAKEAWAYS.
17. FREE RESOURCE:
THE DIGITAL
ADVERTISING ROI
BENCHMARK
This ebook walks through how to calculate
and apply a metric called Breakeven Cost-per-
Lead (CPL) to determine if your campaigns
are yielding a positive return.
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