Selling your art online has never been easier...or harder. You’ll need to know how to not only get your art seen by your audience, but also search engine robots. Check out this marketing guide to learn all about the importance of search engine optimization, how to get your art noticed by search engines and what to include in your product descriptions. Because there’s more to selling your art than being a great artist! What is SEO? What are keywords? How to use them

1. How to Get My Art Noticed:
Your Marketing Guide to More Sales

2. In a perfect world, the fact that your work is
spectacular would be enough, but unfortunately,
that’s not the case.
To get your artwork noticed, you need to be able to
please not only the consumer but search engines
like Google. To do this, you need search engine
optimization

3. 1. What is SEO & How Does it Work?
2. What is Metadata?
3. Keywords
4. Keyword Usage
5. Writing Copy
6. Get Started

4. 1. What is SEO & How Does it Work?
• Stands for Search Engine Optimization
• Robots use SEO to rate relevance for search results
• ¾ of people will not look past the first page of search results
• Most only look at the top few results
• Aim to get your page as high in results as possible

5. 2. What is Metadata?
• Metadata is information that search systems use to check the
relevancy of your page
• It can be seen under each link in the search results page
• It describes what is on your page
• Titles should be unique & 30-50 characters
• Metadata should be up to 150 characters

6. 2. Keywords
• Key to getting your art noticed
• They describe your product
• Short tailed keywords: 1-2 words, high search volume
• Long tailed keywords: usually a phrase, more specific
• Choose keywords with 1-3 words

7. 3. Choosing Keywords
• What will people likely search for?
• What would you search for?
• Ask friends how they search for products
• Search engines can see if your keywords are irrelevant
• Arrange keywords in order of importance

8. 4. Writing Copy
• Get creative, write naturally
• Product descriptions should be 400-600 words
• How was the product made?
• What materials were used?
• What emotion are you portraying?
• Incorporate your keywords
• Avoid copying other content

9. 5. Get Started
Now you know a little more about SEO and selling your art, why
not get started creating your very own store? Sell your art in
ways that you’ve never even thought of before when you sign
up for a Contrado seller account.
Applying to be a #ContradoCreative today