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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

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Content Marketing Norge
Content Marketing Norge

Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni. Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing

Marketing
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Content Marketing Strategy Workshop: 6 Steps to Building a Massive Audience with Content @JoePulizzi Founder, Content Marketing Institute
@JoePulizzi | Hi, I’m Joe Pulizzi @JoePulizzi
@JoePulizzi |
2 of 3 Marketers Not Effective
MY STORY
Was I alone?
First, build an audience. Then, monetize it.
Knowledge or Skill Passion Sweet Spot
Knowledge or Skill Customer Pain Point Alternative Sweet Spot
Columbia Missourian
Backyard Poultry Teaching Sweet Spot
Knowledge or Skill Passion or Customer Pain Point Sweet Spot
Ann Reardon
Food Scientist Education
More examples here
Food Scientist Education Impossible Food Creations Content Tilt
Everyone stops at the sweet spot… Hardly anyone “tilts” the content.
• Google Trends
More Ways to “Tilt” • Amazon press release method • Switch the terminology ala “inbound marketing” or “content marketing”
@JoePulizzi |
@JoePulizzi |
@JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome
One Content Type One Main Platform Consistent Delivery Long Period of Time The Base
@JoePulizzi |
@JoePulizzi |
One Content Type + One Platform + Time
collaborative publishing
5% Acceptance
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
@JoePulizzi |
tracking
Who Converts the Best?
@JoePulizzi |
@JoePulizzi |
Create the plan… but focus everything on building an audience.
Content Inc. – The Podcast http://cmi.media/CI-podcast
@JoePulizzi |

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