Workshop Sala Panama – 16.00 Con Arianna Galante, Director of Agency Dept. ContactLab SEND, il primo Open Summit ContactLab

1. SEND è organizzato da
#SEND2014
PERSONALIZZARE LA RELAZIONE E COSTRUIRE UNA VERA EMAIL EXPERIENCE
Arianna Galante
Director of Agency Dept.
@digitalzia

2. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
L’EMAIL AL CENTRO DEL PERCORSO DELL’UTENTE
«Digital glue»
Denominatore
comune sul web
Ponte verso tutte
le iniziative del brand
ANALYTICS
SHOPPING
CRM
SITE
MOBILE
SOCIAL
SONDAGGI

3. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
L’EMAIL PER INSTAURARE UN DIALOGO NEL TEMPO
PUNTO
DI CONTATTO
ISCRIZIONE
RICEZIONE
REAZIONE AL
MESSAGGIO
N.2
N.3
N.4

4. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
NEL TEMPO
COMUNICARE
INSPIRARE
DIALOGARE
OTTENERE
RISULTATI
PERSONALIZZARE
LA RELAZIONE
L’EMAIL PER CREARE UN’ESPERIENZA DI BRAND

5. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
UNA FONTE DI ISPIRAZIONE: NEWSLETTERMONITOR
www.newslettermonitor.com
6 milioni di newsletter
17.000 brand
in 5 lingue
da 25 settori

6. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PRESENTARSI
1 giorno dopo l’iscrizione
Benvenuto tra gli Angeli dei Rifugiati, Manuela
Manuela, il tuo aiuto sta già facendo la differenza
Manuela, quando una storia di fuga ha un lieto fine, è grazie a un Angelo come te
7 giorni dopo l’iscrizione
15 giorni dopo l’iscrizione

7. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Easy Gift Giving For Him & Her
05.12.2013
Up to 50% off + Guaranteed Holiday Delivery
12.12.2013
FREE SHIPPING & Receive it by the 24th 15.12.2013
Happy Holidays from your friends at LACOSTE 19.12.2013
Didn't get what you wanted under the tree? 02.01.2014
RITMARE ELEMENTI RICORRENTI E NOVITÀ

8. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
♫ Certi giorni hanno un
ritmo speciale… Buona Pasqua!
#BeOriginal: colori, musica e divertimento ti aspettano
☺ C’è un regalo per te! Scopri le
T-talk Original Marines ☺
✎ Si torna a scuola con uno zaino Original Marines a 1 euro ☺
CREARE DELLE ABITUDINI

9. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
FACILITARE LA SCELTA

10. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
DARE APPUNTAMENTO
Idée inspirée n°1 : déguster le thé dans les règles de l'art !
01.12.2013
Idée inspirée n°2 : un défi pour les petites mains !
02.12.2013
Idée inspirée n°3 : se réveiller aux doux sons de la nature...
03.12.2013
Idée inspirée n°21 : des accords gourmands pour varier les plaisirs
21.12.2013

11. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RIPETERSI... SENZA ANNOIARE
A Tiffany Mother’s Day: Gifts $350 & Under
03.05.2014
Perfect Presents for Mom from $200 & Free Shipping
05.05.2014
For Mother’s Day: Free Shipping on All Orders
01.05.2014
For Mom: Gestures of Affection Under $300 with Free Shipping
06.05.2014

12. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RIPETERSI... SENZA ANNOIARE
A Tiffany Happy Hour for Dad
11.06.2014
Make Dad’s Day with a Tiffany Gift
12.06.2014
To Dad with Love: Tiffany Gifts
09.06.2014
There’s Still Time: Father’s Day Gifts from Tiffany
13.06.2014

13. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
TROVARE NUOVE OCCASIONI PER COMUNICARE
3 - 0 = 30% de réduction !
17.06.2014
Victoire 5 - 2 = 50% de réduction !
21.06.2014
Invita i tuoi amici su Uber, viaggerai gratuitamente nella notte più spaventosa dell'anno!
30.10.2014
L'arredamento passa all'ora solare
25.10.2013

14. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
EVOCARE
♪ Tanti auguri a teee, tanti auguri a teee… ascolta i tuoi auguri!
Because I’m happy
24.03.2014
Let it Snow: Introducing the new Gucci Kids' ski collection
12.11.2014
Happy Holidays! Love, LUSH
23.12. 2013

15. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CELEBRARE
Opera San Francesco ti regala il calendario 2014
21.11.2013
Il suo compleanno si avvicina | Un pensierino per la sua festa
Happy Twitterversary!
The holiday gift guide is here
03.11.2014

16. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
SORPRENDERE

17. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
LE VOSTRE EMAIL
ATTIRANO L’ATTENZIONE,
CREANO LEGAMI,
SPINGONO ALL’AZIONE ?
“Cracking the Engagement Code,” Mollie Spillman, 2006
“indicator of the propensity
of a brand message to resonate
and connect with a prospect
and ultimately drive some kind of meaningful action”

18. un evento organizzato da
#SEND2014
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
YOU ARE WHAT YOU EMAIL.

19. un evento organizzato da
#SEND2014
GRAZIE
E BUON EMAIL MARKETING!
Arianna Galante
Director of Agency Dept.
Arianna.galante@contactlab.com
@digitalzia