Winning more clients with holistic online marketing
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Information about online marketing, and how all pieces must work together for maximum benefit to an online marketing campaign. This presentation is particularly focused on law firm web marketing but could be applicable to other industries.
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Winning more clients with holistic online marketing
- 1. WINNING MORE CLIENTS WITH HOLISTIC ONLINE MARKETING
- 2. What Does âHolisticâ Mean, Anyway? MIND BODY SPIRIT THE WHOLE PERSON
- 3. We mean taking the entirety of your firm into consideration as you market.
- 4. Holistic Marketing 1. COMMUNITY INVOLVEMENT 2. INNOVATIVE RESOURCES 3. NETWORKING 4. USER EXPERIENCE
- 6. Community Involvement ⢠Scholarships ⢠Sponsorships ⢠Events ⢠Advocacy ⢠Giveaway ⢠Competition
- 11. How Does Community Involvement Win More Clients? Remaining active in your community expands and builds your brand to a point that prospective clients think of you first.
- 12. RESOURCES
- 13. Benefits of Innovative Resources ⢠Traffic & Exposure ⢠Engagement ⢠Branding & Differentiation ⢠Links ⢠Onsite Metrics
- 20. How Does Creating Resources Win More Clients? Providing information, answering questions, or solving problems for people gives them a reason to know you, making you the expert.
- 21. NETWORKING
- 22. Networking & Relationships ⢠Authoring Articles for Authoritative Publications ⢠Outreach ⢠Social Signals ⢠Communities ⢠Existing Relationships
- 24. Social Signals Pointing attention back to your firm.
- 26. Networking ď Relationships ď Business Opportunities How Does Networking Win More Clients?
- 27. USER EXPERIENCE
- 28. User Experience ⢠Design (Mobile/Responsive) ⢠Silo Structure ⢠Citing Sources ⢠Personas ⢠CRO
- 29. This site was not responsive and we launched the new responsive version on Feb 16, 2015. CASE STUDY Responsive Design Âť MesotheliomaFromNavy.com
- 31. * If compared with the same period last year, the increase is 13.10% total organic traffic, 37.50% increase in mobile organic traffic and 8.33% increase in tablet organic traffic. POST LAUNCH (Feb 16, 2015 â May 31, 2015) ORGANIC TRAFFIC INCREASES 45.40% + 27.68% +14.67% +
- 37. Client Personas Practice Area: Family Law Age: 40s Gender: Female Race: Caucasian Location: Suburban Interests: Bargain Shopper, Crafting Education: College Graduate
- 38. Client Personas A search for âinjury lawyerâ demonstrates legal intent. So, the pages served up on your site should be CTA heavy. Whereas a search like âhow to pay medical expenses after getting hit by a driver with no insuranceâ demonstrates more informational interest; those pages should have limited strong calls to action.
- 39. Conversion Rate Optimization (CRO) â By understanding the journey of your website users, and giving them what they need, it is more likely your users will become clients. â
- 46. By always considering the user first, you'll create a better experience which leads to more time on site, more visits, and more conversions. How Does User Experience Win More Clients?
- 47. Tools of the Trade DUPLICATE CONTENT Copyscape LINKS Panguin Tool WEB MARKETING TOOLS Ahrefs Majestic Open Site Explorer
- 49. Thank you! Consultwebs.com | (844) 262-6807 | marketing@consultwebs.com
Hinweis der Redaktion
- What is âholisticâ Holistic Health is actually an approach to life. Rather than focusing on illness or specific parts of the body, this ancient approach to health considers the whole person and how he or she interacts with his or her environment. It emphasizes the connection of mind, body, and spirit.
- http://www.federaldisability.com/mothers-day-video-contest/
- http://www.lawyer1.com/walksafernyc/
- http://www.lawyer1.com/walksafernyc/
- http://www.lawyer1.com/walksafernyc/
- Authoring articles for authoritative publications
- STOP
- This site was not responsive and we launched the new responsive version on Feb 16, 2015, after the launch our organic traffic increased 14.67% total. Mobile organic traffic increased 45.40% and tablet organic traffic increased 27.68%. (Dates used for this data: Feb 16, 2015 - May 31, 2015 compared to Nov 3, 2014 - Feb 15, 2015) If compared with the same period last year, the increase is 13.10% total organic traffic, 37.50% increase in mobile organic traffic and 8.33% increase in tablet organic traffic.
- Great content!
- DUPLICATE CONTENT Copy scape Links Panguin Tool Helps understand if the dip in your traffic was caused by a Panda or Penguin penalty. Web Marketing Tools Ahrefs / Majestic / Open Site Explorer Tools that check incoming links.