This document provides guidance on creating a persona profile to understand customers by detailing their biography, daily life, reading habits, challenges, and needs. It recommends interviewing customers to learn about their problems and language in order to develop a persona profile with details like their job, family, interests, work activities, favorite websites and blogs, pain points, and desires for career and business opportunities.

1. Persona Profiling

2. Reader first, customer first
Talk to them about
their needs and
problems in their
language
(Not your needs and problems in
your language)

3. Let’s make a persona!

4. Overview
• Biography
• Day in the life
• Reading
• Challenges
• Needs

5. Biography
• Name
• Job title
• Employer
• Education
• Family
• Career
• Hobbies

6. Day in the life
• Where do they work?
• What do they do there?
• How do they spend their time?
• What do they like?
• Dislike?

7. Reading
• What do they read for pleasure?
• What do they read for business?
• What websites do they like?
• What blogs do they visit?
• Who do they follow on social media?

8. Challenges
• Pain points
• Business challenges
• Threats
• Development needs
• Barriers to progress

9. Needs
• Career opportunities
• Business opportunities
• Product or service wish list
• What would they do if they had
three wishes

10. What To Do Next
• Get some paper and a pen
• Have a go

11. For Support Get in Touch
www.Constructionmarketing.org