My presentation during the Seminar Hey Tweet, Face the Hyve organized on 26 January 2011 by the Faculty of Management and Governance / ISCM of the university of Twente
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Presentation e. constantinides in ut seminar hey tweet face the hyve
1. Social Media and Marketing Hey ! Face the January 26, 2011 Dr. Efthymios Constantinides Assistant Professor Marketing / e-Media School of Management and Governance NIKOS / UNIVERSITY OF TWENTE [email_address]
12. Source: Constantinides and Fountain, 2008 Web 2.0 Dimensions SOCIAL MEDIA Social Effects Enabling Technologies Blogs Social Networking Sites Online Communities Forums/Bulletin Boards Content aggregators Empowerment Participation Openness Networking Conversation Community Democratization / User control Open Source RSS Wikis Widgets Mashups AJAX
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14. The (E-)Marketing Strategy Product/ service Marketing/E-Marketing Organization Web 1.0:Web site Web 2.0 Social Media Level 1 Level 3 Level 2 Level 4
15. Social Media as MarketingTools: Generic approaches ACTIVE Š E. Constantinides PASSIVE Marketing Objective Listening In PR /Direct Marketing Reach the Influencers Personalize Experience Tapping Creativity Application Type HOW SOCIAL IS YOUR BRAND? Web logs XXX XXX XXX XXX XXX Communities / Microblogs XXX XX XX XXX XXX XXX Social Networks XXX XX XX XX XX Forums / B. Boards XXX XXX X XXX Content Aggregators / V.O.C. Monitoring XXX XXX XXX XXX XXX XXX