The document summarizes the author's work portfolio, including experience in public relations, media relations, photography, advertising, event management, customer relationship management, sponsorships, promotions, digital marketing, and social media. Specifically, it outlines responsibilities like developing PR strategies, coordinating photo shoots and press releases, planning promotional calendars, negotiating contracts, and analyzing customer data to improve performance. The portfolio highlights international projects for New York Times and Hong Kong Trade Development Council, as well as television appearances that enhanced brand awareness.

1. My working portfolio for the past works
Media & Press (Public relation):
 Handle all PR & marketing activities such as organizing press events, events planning & building
strong media network
 Coordinated with photo shooting and press loan with the media
 Created and distributed press releases
 Enhanced brand image through advertorial and editorial through different media coverages
 Formulated & executed EDM / newsletter plans

2. Photo shooting:
In-store promotional program:
 developed & executed the whole year promotional plan
 Developed & managed promotional calendar
 Coordinated with photo shooting and prepared in-store marketing materials
 Worked with merchandising team and sales team to execute seasonal sales plans

3. Advertising:
 Coordinated in contract negotiation
 Coordinated in Artwork design, copy writing, photo shooting, etc
International project: NEW YORK TIMES@August, 2012

4. Hong Kong Trade Development Council: International Edition - Hong Kong Trader Story
TV programme shooting – “Dolce Vita” June 2012, Achievement: enhanced brand awareness to the
public
TV programme – “Own Sweet Home” on August
TV program – “Shopping Hot Place in Hong Kong” by Hu Nan TV Station “湖南衛視”(Travelling Channel)
TV Program - “My favorite places – Milan, Paris, NY and Hong Kong” by Janpanese traveling channel,
played in all internatinal ANA airlines.

5. Event management: media conference, new product/brand launch events, new shop opening events,
storytelling events, Pop-up store events, etc
Achievement:
 enhanced brand image
 enhanced business performance
Special Event: coordinated and provided service to Elsie Leung for the Olympic 2008 (Hong Kong)-
welcome gift to the oversea athletes.
Achievement:
 enhanced corporate image
Special Program and CRM programs
Developed and managed CRM system, create new action plan by using the CRM data

6. Achievement:
 Developed & executed CRM events & activities and establish & standardize KPI to monitor the
performance of CRM activities
 Developed & Execute CRM programs to achieve business goals
Sponsorship programs: sponsor to the local University, old people organization, Newspaper, Magazine
Achievement:
 Built up good will to the public
 built & maintained good relationship with business partners
Joint promotion with local Bank/credit card:
Achievement:
 Enhanced business performance through credit card channel
 Enhanced brand image to targeted customers
 Promoted company product & service

7. Online, digital program:
Achievement:
 Drive innovative solutions to deliver brand awareness through digital marketing
 Enhanced brand image to targeted customers
Social media(Weibo, Facebook) /blog/Youtube/ Twitter/Website:
Achievement:
 Developed and managed social media relations
 Maintained company website
 Created and managed digital marketing campaigns
Outdoor advertising: Mini bus
 Contract negotiation
 Coordinated with the artwork design
Thanks for viewing,
Created by: Connie Lau
Date: January, 2015