SlideShare ist ein Scribd-Unternehmen logo

The Big 3: What's New and Taking it to the Next Level

•Als PPT, PDF herunterladen•
•
ConnectVA
ConnectVA

2012 Social Media for Nonprofits Conference breakout session featuring Sarah Milston with Milston Consulting

1 von 16
The Big 3: What’s on the Horizon Prepared for www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
Who is she? www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
What do you know? • Facebook • Twitter • Linked In • Web • Mobile • tablets www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
Top 50 Nonprofits www.craigconnects.org/infographic www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
What is Your Social Media Personality • 1. Clear Boundaries   • It is just as important to define who you are as who you are not.   • 2. It’s a Conversation   • As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved. • 3. No more than 3 Reasons to Exist www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
What is Your Social Media Personality • 4.  Decide your follower identity • Being thoughtful about who you will follow will improve your social media experience. • 5. Who you are on Social Media Channels should match who you are in life. •  If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit. www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
LINKEDIN • 2 new members signup every second • 187 million members • 20 million students and recent graduates • 2.6 million companies have company pages www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
LINKEDIN • Endorsements www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
LINKEDIN • Business Cards www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
LINKEDIN • Company Profile • EXAMPLE American Red Cross www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
FACEBOOK • Admin Panel www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
FACEBOOK • Mobile Pages App www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
Timelines http://nonprofitorgs.wordpress .com/2012/03/04/11-inspiring- nonprofit-facebook-timelines/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
Algorithm Change: where did my fans go? • Prioritizes posts that have greatest number of interactions: • Number of clicks, Likes, Comments, and shares • Tactics • Audit your content • Post at the best time – the weekend or your best time • Know who hides you • More images and videos • Balance your content • Tell superfans to add your content to an interest list http://www.bethkanter.org/facebook-tactics/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
TWITTER • Profile Page www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
Keeping Tabs • www.bethkanter.org • www.pinterest.com/sarahmilston/smc4np • www.facebook.com/nonprofits • http://topnonprofits.com/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane

Empfohlen

Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral IndustryGo Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral IndustryFuneral Innovations
 
Introduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesIntroduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesJeffrey L. Cohen
 
Chad Wiebesick - #PureMichigan Changing The Conversation
Chad Wiebesick - #PureMichigan Changing The Conversation Chad Wiebesick - #PureMichigan Changing The Conversation
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
 
Social Media vs. Social Relationships
Social Media vs. Social RelationshipsSocial Media vs. Social Relationships
Social Media vs. Social RelationshipsWaqas Nawaz
 
Social Media: Your Content Marketing Playground
Social Media: Your Content Marketing PlaygroundSocial Media: Your Content Marketing Playground
Social Media: Your Content Marketing PlaygroundSocial Media for Nonprofits
 
Case Study: "America's Tweethearts" or Social Media Entrepreneurs
Case Study: "America's Tweethearts" or Social Media EntrepreneursCase Study: "America's Tweethearts" or Social Media Entrepreneurs
Case Study: "America's Tweethearts" or Social Media EntrepreneursAngela Seits
 
Engagement Strategies in Social Media
Engagement Strategies in Social Media Engagement Strategies in Social Media
Engagement Strategies in Social Media Partners in Emergency Preparedness Conference
 
Hannah Haas Writing Sample - Pitch Letter
Hannah Haas Writing Sample - Pitch LetterHannah Haas Writing Sample - Pitch Letter
Hannah Haas Writing Sample - Pitch LetterHannah Haas
 

Empfohlen

Go Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral IndustryGo Viral! Facebook for the Funeral Industry
Go Viral! Facebook for the Funeral IndustryFuneral Innovations
 
Introduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesIntroduction to Social Media B2B with Food Service Examples
Introduction to Social Media B2B with Food Service ExamplesJeffrey L. Cohen
 
Chad Wiebesick - #PureMichigan Changing The Conversation
Chad Wiebesick - #PureMichigan Changing The Conversation Chad Wiebesick - #PureMichigan Changing The Conversation
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
 
Social Media vs. Social Relationships
Social Media vs. Social RelationshipsSocial Media vs. Social Relationships
Social Media vs. Social RelationshipsWaqas Nawaz
 
Social Media: Your Content Marketing Playground
Social Media: Your Content Marketing PlaygroundSocial Media: Your Content Marketing Playground
Social Media: Your Content Marketing PlaygroundSocial Media for Nonprofits
 
Case Study: "America's Tweethearts" or Social Media Entrepreneurs
Case Study: "America's Tweethearts" or Social Media EntrepreneursCase Study: "America's Tweethearts" or Social Media Entrepreneurs
Case Study: "America's Tweethearts" or Social Media EntrepreneursAngela Seits
 
Engagement Strategies in Social Media
Engagement Strategies in Social Media Engagement Strategies in Social Media
Engagement Strategies in Social Media Partners in Emergency Preparedness Conference
 
Hannah Haas Writing Sample - Pitch Letter
Hannah Haas Writing Sample - Pitch LetterHannah Haas Writing Sample - Pitch Letter
Hannah Haas Writing Sample - Pitch LetterHannah Haas
 
Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...
Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...
Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...SoMeT: A New Model for Destination Marketing
 
Why, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaWhy, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaSheila Scarborough
 
Batesville get listed locally
Batesville get listed locallyBatesville get listed locally
Batesville get listed locallyArkansas State University Small Business & Technology Development Center
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyBrandon Chesnutt
 
Social Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesSocial Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesIdentity
 
paper blossom marketing social media marketing
paper blossom marketing social media marketingpaper blossom marketing social media marketing
paper blossom marketing social media marketingpaperblossommarketing
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Crain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationCrain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationIdentity
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
The Social Media Gender Gap
The Social Media Gender GapThe Social Media Gender Gap
The Social Media Gender GapReal Branding
 
Burlington Networking Group
Burlington Networking GroupBurlington Networking Group
Burlington Networking GroupPaul Copcutt
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
 
Pure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can UsePure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can UseChad Wiebesick
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs YouMarisa Peacock
 
My PPP Presentation
My PPP Presentation My PPP Presentation
My PPP Presentation Alexander Sas
 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tipskpedrot2
 
Phoenix Network 2016
Phoenix Network 2016Phoenix Network 2016
Phoenix Network 2016Paul Copcutt
 
Social media matt wilson
Social media matt wilsonSocial media matt wilson
Social media matt wilsonpowerpointsbymatt
 
Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411DorianV4
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
 
Social Networking January 2010
Social Networking January 2010Social Networking January 2010
Social Networking January 2010Chelsie Foty
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
 

Weitere ähnliche Inhalte

Was ist angesagt?

Why, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaWhy, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaSheila Scarborough
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyBrandon Chesnutt
 
Social Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesSocial Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesIdentity
 
paper blossom marketing social media marketing
paper blossom marketing social media marketingpaper blossom marketing social media marketing
paper blossom marketing social media marketingpaperblossommarketing
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Crain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationCrain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationIdentity
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Identity
 
The Social Media Gender Gap
The Social Media Gender GapThe Social Media Gender Gap
The Social Media Gender GapReal Branding
 
Burlington Networking Group
Burlington Networking GroupBurlington Networking Group
Burlington Networking GroupPaul Copcutt
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
 
Pure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can UsePure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can UseChad Wiebesick
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs YouMarisa Peacock
 
My PPP Presentation
My PPP Presentation My PPP Presentation
My PPP Presentation Alexander Sas
 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tipskpedrot2
 
Phoenix Network 2016
Phoenix Network 2016Phoenix Network 2016
Phoenix Network 2016Paul Copcutt
 
Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411DorianV4
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersSheila Scarborough
 

Was ist angesagt? (20)

Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...
Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...
Chad Wiebesick: A look inside the most digitally savvy U.S State Tourism Org...
 
Why, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social MediaWhy, How, and WIIFM - Sensible Social Media
Why, How, and WIIFM - Sensible Social Media
 
Batesville get listed locally
Batesville get listed locallyBatesville get listed locally
Batesville get listed locally
 
How to Think Like a Social Media Cowboy
How to Think Like a Social Media CowboyHow to Think Like a Social Media Cowboy
How to Think Like a Social Media Cowboy
 
Social Media Policy Development and HR Issues
Social Media Policy Development and HR IssuesSocial Media Policy Development and HR Issues
Social Media Policy Development and HR Issues
 
paper blossom marketing social media marketing
paper blossom marketing social media marketingpaper blossom marketing social media marketing
paper blossom marketing social media marketing
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social Networks
 
Crain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event PresentationCrain's Salute to Entrepreneurs Event Presentation
Crain's Salute to Entrepreneurs Event Presentation
 
Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2Social Media Hr Advantage Preso V2
Social Media Hr Advantage Preso V2
 
The Social Media Gender Gap
The Social Media Gender GapThe Social Media Gender Gap
The Social Media Gender Gap
 
Burlington Networking Group
Burlington Networking GroupBurlington Networking Group
Burlington Networking Group
 
A Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic BywaysA Cross-Promotion Marketing Layer Cake for Scenic Byways
A Cross-Promotion Marketing Layer Cake for Scenic Byways
 
Pure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can UsePure Michigan: Social Media Strategies and Tips Any Business Can Use
Pure Michigan: Social Media Strategies and Tips Any Business Can Use
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs You
 
My PPP Presentation
My PPP Presentation My PPP Presentation
My PPP Presentation
 
Top 10 Slide Tips
Top 10 Slide TipsTop 10 Slide Tips
Top 10 Slide Tips
 
Phoenix Network 2016
Phoenix Network 2016Phoenix Network 2016
Phoenix Network 2016
 
Social media matt wilson
Social media matt wilsonSocial media matt wilson
Social media matt wilson
 
Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411Vann_Dorian_PPP_PCP_1411
Vann_Dorian_PPP_PCP_1411
 
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism PartnersWhy, How, and WIIFM - Sensible Social Media for Tourism Partners
Why, How, and WIIFM - Sensible Social Media for Tourism Partners
 

Ähnlich wie The Big 3: What's New and Taking it to the Next Level

Social Networking January 2010
Social Networking January 2010Social Networking January 2010
Social Networking January 2010Chelsie Foty
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
 
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st CenturyMarketing Your Business in the 21st Century
Marketing Your Business in the 21st CenturySarah Page
 
Building relationships with social media independent schools
Building relationships with social media independent schoolsBuilding relationships with social media independent schools
Building relationships with social media independent schoolsSusan M. Bearden
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing Sarah Page
 
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
 
ACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfKimberly Gonzalez
 
Solopreneurs getting started with linked in2
Solopreneurs getting started with linked in2Solopreneurs getting started with linked in2
Solopreneurs getting started with linked in2Susan Larson
 
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...Social Jack
 
5 Strategies Bloggers Should Learn from Online Marketers
5 Strategies Bloggers Should Learn from Online Marketers5 Strategies Bloggers Should Learn from Online Marketers
5 Strategies Bloggers Should Learn from Online MarketersBrandon Eley
 
Social Media for Fundraisers
Social Media for FundraisersSocial Media for Fundraisers
Social Media for FundraisersELG Consulting
 
Monthly web trends - March 2012 - by Miriam Schwab
Monthly web trends - March 2012 - by Miriam SchwabMonthly web trends - March 2012 - by Miriam Schwab
Monthly web trends - March 2012 - by Miriam SchwabMiriam Schwab
 
Virtus - Get Sociable! Part 1
Virtus - Get Sociable! Part 1Virtus - Get Sociable! Part 1
Virtus - Get Sociable! Part 1Shane Gibson
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementELG Consulting
 
Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Matt Sullivan
 
Storytelling With Social Media
Storytelling With Social MediaStorytelling With Social Media
Storytelling With Social MediaELG Consulting
 
ASCO Clinic Director Social Media
ASCO Clinic Director Social MediaASCO Clinic Director Social Media
ASCO Clinic Director Social MediaWilliam Zahn
 
ISV SM Overview Trainng Bring It Home
ISV SM Overview Trainng Bring It HomeISV SM Overview Trainng Bring It Home
ISV SM Overview Trainng Bring It Homecharl pearce
 

Ähnlich wie The Big 3: What's New and Taking it to the Next Level (20)

Social Networking January 2010
Social Networking January 2010Social Networking January 2010
Social Networking January 2010
 
Social Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real StoriesSocial Media for Historic Sites: Real Places Telling Real Stories
Social Media for Historic Sites: Real Places Telling Real Stories
 
Marketing Your Business in the 21st Century
Marketing Your Business in the 21st CenturyMarketing Your Business in the 21st Century
Marketing Your Business in the 21st Century
 
Building relationships with social media independent schools
Building relationships with social media independent schoolsBuilding relationships with social media independent schools
Building relationships with social media independent schools
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
 
ACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding YourselfACUI - Social MEdia A Guide To Branding Yourself
ACUI - Social MEdia A Guide To Branding Yourself
 
Solopreneurs getting started with linked in2
Solopreneurs getting started with linked in2Solopreneurs getting started with linked in2
Solopreneurs getting started with linked in2
 
PTAs and Social Media
PTAs and Social MediaPTAs and Social Media
PTAs and Social Media
 
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
 
5 Strategies Bloggers Should Learn from Online Marketers
5 Strategies Bloggers Should Learn from Online Marketers5 Strategies Bloggers Should Learn from Online Marketers
5 Strategies Bloggers Should Learn from Online Marketers
 
Social Media for Fundraisers
Social Media for FundraisersSocial Media for Fundraisers
Social Media for Fundraisers
 
Monthly web trends - March 2012 - by Miriam Schwab
Monthly web trends - March 2012 - by Miriam SchwabMonthly web trends - March 2012 - by Miriam Schwab
Monthly web trends - March 2012 - by Miriam Schwab
 
Virtus - Get Sociable! Part 1
Virtus - Get Sociable! Part 1Virtus - Get Sociable! Part 1
Virtus - Get Sociable! Part 1
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media Engagement
 
Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011
 
Storytelling With Social Media
Storytelling With Social MediaStorytelling With Social Media
Storytelling With Social Media
 
ASCO Clinic Director Social Media
ASCO Clinic Director Social MediaASCO Clinic Director Social Media
ASCO Clinic Director Social Media
 
ISV SM Overview Trainng Bring It Home
ISV SM Overview Trainng Bring It HomeISV SM Overview Trainng Bring It Home
ISV SM Overview Trainng Bring It Home
 
Twitter & Evaluating Websites
Twitter & Evaluating WebsitesTwitter & Evaluating Websites
Twitter & Evaluating Websites
 

Mehr von ConnectVA

Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...
Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...
Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...ConnectVA
 
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
 
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...ConnectVA
 
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...ConnectVA
 
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
 
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...ConnectVA
 
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
 
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits ConferenceNonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits ConferenceConnectVA
 
Generations Matter
Generations MatterGenerations Matter
Generations MatterConnectVA
 
Dealing with Non-Believers & Slow Adopters
Dealing with Non-Believers & Slow AdoptersDealing with Non-Believers & Slow Adopters
Dealing with Non-Believers & Slow AdoptersConnectVA
 
Beginner's Clinic: Why Social Media
Beginner's Clinic: Why Social MediaBeginner's Clinic: Why Social Media
Beginner's Clinic: Why Social MediaConnectVA
 
New and Not So New Social Media Channels
New and Not So New Social Media ChannelsNew and Not So New Social Media Channels
New and Not So New Social Media ChannelsConnectVA
 
Proving Your Worth: Social Media's ROI
Proving Your Worth: Social Media's ROIProving Your Worth: Social Media's ROI
Proving Your Worth: Social Media's ROIConnectVA
 
(Social) Media Relations: Crisis and Opportunity Management
(Social) Media Relations: Crisis and Opportunity Management(Social) Media Relations: Crisis and Opportunity Management
(Social) Media Relations: Crisis and Opportunity ManagementConnectVA
 
Humanize keynote connect_va
Humanize keynote connect_vaHumanize keynote connect_va
Humanize keynote connect_vaConnectVA
 

Mehr von ConnectVA (15)

Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...
Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...
Social Media for Nonprofits Conference 2016 - Building Social Partnerships - ...
 
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
 
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...
Social Media for Nonprofits Conference 2016 -Leveraging Your Best Media Platf...
 
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...
Social Media for Nonprofits Conference 2016 - Avoiding a Social Media Disaste...
 
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...
 
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...
Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Me...
 
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...
 
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits ConferenceNonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
 
Generations Matter
Generations MatterGenerations Matter
Generations Matter
 
Dealing with Non-Believers & Slow Adopters
Dealing with Non-Believers & Slow AdoptersDealing with Non-Believers & Slow Adopters
Dealing with Non-Believers & Slow Adopters
 
Beginner's Clinic: Why Social Media
Beginner's Clinic: Why Social MediaBeginner's Clinic: Why Social Media
Beginner's Clinic: Why Social Media
 
New and Not So New Social Media Channels
New and Not So New Social Media ChannelsNew and Not So New Social Media Channels
New and Not So New Social Media Channels
 
Proving Your Worth: Social Media's ROI
Proving Your Worth: Social Media's ROIProving Your Worth: Social Media's ROI
Proving Your Worth: Social Media's ROI
 
(Social) Media Relations: Crisis and Opportunity Management
(Social) Media Relations: Crisis and Opportunity Management(Social) Media Relations: Crisis and Opportunity Management
(Social) Media Relations: Crisis and Opportunity Management
 
Humanize keynote connect_va
Humanize keynote connect_vaHumanize keynote connect_va
Humanize keynote connect_va
 

The Big 3: What's New and Taking it to the Next Level

  • 1. The Big 3: What’s on the Horizon Prepared for www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 2. Who is she? www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 3. What do you know? • Facebook • Twitter • Linked In • Web • Mobile • tablets www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 4. Top 50 Nonprofits www.craigconnects.org/infographic www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 5. What is Your Social Media Personality • 1. Clear Boundaries   • It is just as important to define who you are as who you are not.   • 2. It’s a Conversation   • As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved. • 3. No more than 3 Reasons to Exist www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 6. What is Your Social Media Personality • 4.  Decide your follower identity • Being thoughtful about who you will follow will improve your social media experience. • 5. Who you are on Social Media Channels should match who you are in life. •  If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit. www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 7. LINKEDIN • 2 new members signup every second • 187 million members • 20 million students and recent graduates • 2.6 million companies have company pages www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 8. LINKEDIN • Endorsements www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 9. LINKEDIN • Business Cards www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 10. LINKEDIN • Company Profile • EXAMPLE American Red Cross www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 11. FACEBOOK • Admin Panel www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 12. FACEBOOK • Mobile Pages App www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 13. Timelines http://nonprofitorgs.wordpress .com/2012/03/04/11-inspiring- nonprofit-facebook-timelines/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 14. Algorithm Change: where did my fans go? • Prioritizes posts that have greatest number of interactions: • Number of clicks, Likes, Comments, and shares • Tactics • Audit your content • Post at the best time – the weekend or your best time • Know who hides you • More images and videos • Balance your content • Tell superfans to add your content to an interest list http://www.bethkanter.org/facebook-tactics/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 15. TWITTER • Profile Page www.floricane.com www.milstonconsulting.com @sarahmilston @floricane
  • 16. Keeping Tabs • www.bethkanter.org • www.pinterest.com/sarahmilston/smc4np • www.facebook.com/nonprofits • http://topnonprofits.com/ www.floricane.com www.milstonconsulting.com @sarahmilston @floricane

Hinweis der Redaktion

  1. Social media class introduction sheet
  2. Facilitate a conversation around how their week went. Challenges with signing into twitter. Things that they learned. Questions they had.