15. NOTES & TIPS
● Google has announced that it will soon be splitting its index between mobile and
desktop.
● Making sure mobile users have the most up-to-date information available is a
no-brainer, as they’re more likely to be using ‘near-me’ search queries.
● Preview your content on multiple devices before you go live
19. NOTES & TIPS
● Youtube is the second largest search engine after Google. You need to be seen
everywhere
● Facebook has about 2 billion searches only behind Google for about 2.6 billion
searches, so look at facebook video marketing too!
● The intent might be different but it’s true that there are more people on facebook
24. NOTES & TIPS
● Purchase decisions are based on emotions
● The mind wanders 30% of the time
● Surprise amplifies your feelings
● Remove a pain point and achieve goals
● The brain processes visuals 60 thousand times faster than text
● Colour increases brand recognition by a whopping 80%
● Specificity works – be more focused on what your CTA says
● Too many options can lead to purchasing paralysis